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Dealership General Manager Jobs in Santa Rosa, CA

Round Table Pizza

General Manager

Novato, CA · On-site

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Round Table Pizza

General Manager

Petaluma, CA · On-site

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Round Table Pizza

General Manager

Santa Rosa, CA · On-site

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Round Table Pizza

General Manager

Santa Rosa, CA · On-site

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Round Table Pizza

General Manager

Novato, CA · On-site

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Round Table Pizza

General Manager

Petaluma, CA

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to ... Dealing with customer complaints and queries * Setting sales targets and ensuring compliance with ...

Wingstop

General Manager

Napa, CA · On-site

The primary role of the General Manager will be to work in tandem with the District Manager to ... when dealing with difficult situations Ongoing learner; exhibits insatiable curiosity and an ...

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All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Santa Rosa, CA

Dealership General Manager information

See Santa Rosa, CA salary details

$53.6K

$142.5K

$230.7K

How much do dealership general manager jobs pay per year?

As of Aug 3, 2026, the average yearly pay for dealership general manager in Santa Rosa, CA is $142,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $210,500.00 per year, depending on experience, location, and employer.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.
More about Dealership General Manager jobs
What job categories do people searching Dealership General Manager jobs in Santa Rosa, CA look for? The top searched job categories for Dealership General Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Dealership General Manager jobs? Cities near Santa Rosa, CA with the most Dealership General Manager job openings:
Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Santa Rosa, CA as of July 2026, with employment types broken down into 6% Locum Tenens, 86% Full Time, 5% Part Time, 2% Contract, and 1% Summer. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $142,497 per year, or $68.5 per hour.

General Manager

Automotive Career Professionals

Novato, CA

$200K - $400K/yr

Full-time

Re-posted 21 days ago

Job description

World-Class General Manager to lead a premier dealership in the SF North Bay.

Are you a strategic operational leader who knows how to drive volume, maximize profitability, and build a culture of excellence?

We are exclusively searching for an experienced, high-caliber General Manager to take the helm at a high-performing dealership in the beautiful San Francisco North Bay market. This isn't just about managing daily operations—it’s about inspiring a team, mastering variable and fixed ops, and delivering a luxury-level guest experience.

What We’re Looking For:

  • Proven Track Record: A history of strong financial performance, market share growth, and stellar CSI scores.

  • Operational Excellence: Deep expertise across all departments (New, Used, F&I, and Fixed Ops).

  • Leadership & Culture: A leader who recruits, trains, and retains top talent while fostering a collaborative, high-energy environment.

  • Market Savvy: Understanding of the unique, competitive Northern California market is a major plus.

Why This Opportunity?

  • Location: Live and work in one of the most desirable regions in the country.

  • Support & Resources: Backed by a world-class dealer group with the tools and inventory you need to win.

  • Compensation: An exceptional, performance-driven comp plan with top-tier benefits.

Know someone who fits the bill? Or are you ready to make your next career-defining move?

Let’s talk. Connect with me directly gary@autocareerpro.com to discuss this confidential opportunity.

All inquiries held in confidence

Our client is an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.