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Car Dealership Jobs in Santa Rosa, CA (NOW HIRING)

Kastner Honda

Automotive Service Advisor

Napa, CA · On-site

  • Medical

  • Retirement

  • PTO

Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ... car can't be ready at the promised time, and obtains authorization from customers when repair ...

Kastner Honda

Automotive Service Advisor

Napa, CA · On-site

$32K - $100K/yr

  • Medical

  • Retirement

  • PTO

Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ... car can't be ready at the promised time, and obtains authorization from customers when repair ...

Big O Tires

Automotive LEAD Technician

Santa Rosa, CA · On-site

$30 - $45/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Previous experience in a dealership setting will be considered an advantage. Duties for Lead ... for your car. Luckily, Big O Tires has the Big O Yes for all of them. For over 50 years, our ...

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All JobsCar Dealership JobsCar Dealership Jobs in Santa Rosa, CA

Car Dealership information

See Santa Rosa, CA salary details

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How much do car dealership jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for car dealership in Santa Rosa, CA is $17.68, according to ZipRecruiter salary data. Most workers in this role earn between $15.77 and $19.47 per hour, depending on experience, location, and employer.

What is a car dealership?

A car dealership is a business that sells new or used cars at the retail level, often based on a dealership contract with an automaker or its sales subsidiary. Dealerships may also provide maintenance services, car repairs, and parts sales. They typically have showrooms for displaying vehicles and offer financing options to customers. Car dealerships play a key role in connecting manufacturers with consumers and providing after-sales support.

What are the key skills and qualifications needed to thrive at a car dealership, and why are they important?

To thrive at a car dealership, you need strong sales abilities, customer service skills, and a basic understanding of automotive products, typically supported by a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software, dealership management systems, and point-of-sale tools is commonly required. Excellent communication, negotiation, and relationship-building skills help you connect with clients and close deals. These skills are crucial for meeting sales targets, ensuring customer satisfaction, and maintaining a competitive edge in the automotive market.

What are some common challenges faced by sales professionals at a car dealership, and how can they be overcome?

Sales professionals at car dealerships often face challenges such as meeting sales targets during slow seasons, handling customer objections, and keeping up with constantly evolving automotive technologies. Building strong customer relationships, staying knowledgeable about the latest vehicle features, and participating in regular training sessions can help overcome these obstacles. Additionally, collaborating closely with finance and service departments can enhance the customer experience and improve sales outcomes.

What are different types of jobs at a car dealership?

There are many jobs available at a new or used car dealership, including sales staff, service technicians who make automotive repairs, finance or loan professionals, and support staff, whose duties are to help serve customers, clean cars, or perform administrative tasks. A large car dealership may have an in-house marketing or promotions team as well as a general manager, sales manager, and service manager. Most staff members work under the direction of one of these managers. The skills and qualifications that you need to get a job in a new or used car dealership depend on the type of work.

What is the difference between Car Dealership vs Car Salesperson?

AspectCar DealershipCar Salesperson
RoleBusiness that sells vehicles to customersIndividual who sells vehicles to customers
CredentialsBusiness license, dealership certificationsDriver's license, sales certifications
Work EnvironmentShowroom, lot, service areaShowroom, dealership floor, events
Industry UsagePrimary seller of vehiclesSales representative within a dealership

The main difference is that a car dealership is the business entity that sells vehicles, while a car salesperson is an individual working within that dealership to sell cars. The dealership manages the overall operations, inventory, and customer service, whereas the salesperson focuses on engaging with customers and closing sales.

More about Car Dealership jobs
What are popular job titles related to Car Dealership jobs in Santa Rosa, CA? For Car Dealership jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Car Dealership jobs in Santa Rosa, CA look for? The top searched job categories for Car Dealership jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Car Dealership jobs? Cities near Santa Rosa, CA with the most Car Dealership job openings:
Car Dealership jobs near you
Infographic showing various Car Dealership job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 43% Full Time, 52% Part Time, 1% Temporary, and 4% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $36,779 per year, or $17.7 per hour.

Automotive General Sales Manager

Big O Tires and Services

Petaluma, CA • On-site

$80K/yr

Full-time

Re-posted 22 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
 Job Summary
Are you a natural leader? Do you have a strong work ethic and a knack for building rapport with customers? This may be the position you’ve been looking for! 
Our successful dealership is looking for an Automotive General Sales Manager to join our team. You will be responsible for developing and educating our sales department on best practices. This could include teaching the most effective ways to generate leads, provide thorough follow-up, and close deals. You will be responsible for hiring salespeople and providing leadership to ensure they meet their sales goals. 
It is important that the sales team is held to the highest ethical standards, and we expect you to support those standards and practices. If you have a proven track record of leading a successful sales team, we want to hear from you!
 
Responsibilities 
  • Recruit and hire salespeople for a variety of positions
  • Educate salespeople on the most effective ways to generate leads, provide thorough follow-up, and close deals
  • Oversee the dealership’s day-to-day activities, maintaining a high degree of employee morale 
  • Track prospective and existing customers using the company’s preferred CRM from initial contact to closing the deal and beyond
  • Foster high customer satisfaction with the car buying experience, encouraging referrals and repeat business
  • Track car sales on a regular basis and forecast future sales
Qualifications
  • High school diploma or GED is required, a Bachelor’s degree is preferred. 
  • A minimum of five years of car dealership experience, with at least one year in a management role, is preferred
  • Valid driver’s license required
  • Strong working knowledge of the automotive industry and any local, state, or federal regulations that affect vehicle sales and/or the automotive industry
  • Proficient in Microsoft Office and other basic computer programs
  • Strong leadership and interpersonal skills are required