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Car Dealership Manager Jobs in Santa Rosa, CA (NOW HIRING)

GC America

Field Sales Representative

Sonoma, CA · On-site

$22.50 - $30.75/hr

Dealer Management: Assist dealers with planning, scheduling, and implementing advertising and ... Company car * Base Salary plus Commissions * 401(k) through Fidelity and company matching 10% * ...

GC America

Field Sales Representative

Santa Rosa, CA · On-site

$21.75 - $30/hr

Dealer Management: Assist dealers with planning, scheduling, and implementing advertising and ... Company car * Base Salary plus Commissions * 401(k) through Fidelity and company matching 10% * ...

Kastner Honda

Automotive Service Advisor

Napa, CA

Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ... set/manage expectations on the part of the customers and the technicians in terms of service ...

Kastner Honda

Automotive Service Advisor

Napa, CA · On-site

$32K - $100K/yr

Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ... set/manage expectations on the part of the customers and the technicians in terms of service ...

SPARC

PT Delivery Driver - Napa

Napa, CA

$19.95 - $23.65/hr

Reports to Dispensary Manager and Dispensary Supervisors SUPERVISION EXERCISED: None EXAMPLE OF ... Maintain a valid driver's license for at least 2 years, valid car insurance showing that you're ...

SPARC

PT Delivery Driver - Napa

Napa, CA · On-site

$21.75 - $27.25/hr

Ensure strict controlsto protect organizationassets at thedirection of management. * Obey all ... Work may be stressful at times and mayinclude dealing with difficult members and/or law enforcement.

PacSun

Seasonal Sales Associate

Santa Rosa, CA · On-site

$14.75 - $17.50/hr

... dealing with escalated issues * Completes all assigned tasks in a timely and efficient manner ... Excellent time management skills * Proficient in math and possesses strong computer skills Physical ...

PacSun

Sales Associate

Santa Rosa, CA · On-site

$15.25 - $20.75/hr

... dealing with escalated issues * Completes all assigned tasks in a timely and efficient manner ... Excellent time management skills * Proficient in math and possesses strong computer skills Pac ...

PacSun

Sales Associate

Santa Rosa, CA · On-site

$17.45 - $19.94/hr

... dealing with escalated issues * Completes all assigned tasks in a timely and efficient manner ... Excellent time management skills * Proficient in math and possesses strong computer skills Hourly ...

PacSun

Sales Associate - TEMPLATE

Santa Rosa, CA · On-site

$15.25 - $20.75/hr

... dealing with escalated issues * Completes all assigned tasks in a timely and efficient manner ... Excellent time management skills * Proficient in math and possesses strong computer skills Pac ...

All JobsCar Dealership JobsCar Dealership Manager JobsCar Dealership Manager Jobs in Santa Rosa, CA

Car Dealership Manager information

See Santa Rosa, CA salary details

$16.9K

$121.1K

$204.5K

How much do car dealership manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for car dealership manager in Santa Rosa, CA is $121,146.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,600.00 and $151,400.00 per year, depending on experience, location, and employer.

What does a car dealership manager do?

A Car Dealership Manager oversees the daily operations of an automotive dealership. Their responsibilities include managing sales staff, setting sales goals, handling customer issues, maintaining inventory, and ensuring compliance with dealership policies and regulations. They also develop marketing strategies, monitor financial performance, and work to maximize profitability. Strong leadership, communication, and organizational skills are essential for this role.

What are some common challenges a car dealership manager faces in day-to-day operations?

Car Dealership Managers often navigate challenges such as balancing inventory levels with customer demand, motivating sales teams to meet targets, and maintaining high customer satisfaction scores. They must also stay updated with market trends and manufacturer incentives while ensuring compliance with local regulations. Managing these aspects requires strong leadership, adaptability, and effective communication skills to collaborate with sales, service teams, and external partners.

What are the key skills and qualifications needed to thrive as a car dealership manager, and why are they important?

To thrive as a Car Dealership Manager, you need strong leadership abilities, sales acumen, and a solid understanding of automotive products, often supported by experience in sales management or a relevant degree. Familiarity with dealer management systems (DMS), CRM software, and inventory management tools is typically required. Outstanding interpersonal skills, problem-solving capabilities, and the ability to motivate a team set top performers apart. These skills are vital for driving sales growth, ensuring customer satisfaction, and efficiently managing dealership operations.

What is the difference between Car Dealership Manager vs Sales Manager?

AspectCar Dealership ManagerSales Manager
Primary RoleOversees dealership operations, staff, and customer serviceLeads sales team, develops sales strategies, and meets sales targets
CredentialsExperience in automotive sales, management, and possibly dealership-specific certificationsExperience in sales, leadership, and industry-specific knowledge
Work EnvironmentDealerships, managing multiple departmentsSales floors, managing sales staff and customer interactions
Industry UsageCommonly used in automotive retailWidely used across various sales sectors, including automotive

The main difference is that a Car Dealership Manager oversees the entire dealership's operations, staff, and customer experience, while a Sales Manager focuses specifically on leading the sales team and driving sales performance. Both roles require automotive industry knowledge and management skills, but their scope and responsibilities differ.

How do you become a car dealership manager?

To become a car dealership manager, individuals typically need several years of experience in automotive sales or service, along with strong leadership and customer service skills. Many managers hold a bachelor's degree in business or a related field and may pursue certifications such as the Automotive Management Certification to enhance their qualifications.

What cities near Santa Rosa, CA are hiring for Car Dealership Manager jobs?

Cities near Santa Rosa, CA with the most Car Dealership Manager job openings:

Car Dealership Manager jobs near you

Automotive General Sales Manager

Big O Tires and Services

Petaluma, CA • On-site

$80K/yr

Full-time

Re-posted 11 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
 Job Summary
Are you a natural leader? Do you have a strong work ethic and a knack for building rapport with customers? This may be the position you’ve been looking for! 
Our successful dealership is looking for an Automotive General Sales Manager to join our team. You will be responsible for developing and educating our sales department on best practices. This could include teaching the most effective ways to generate leads, provide thorough follow-up, and close deals. You will be responsible for hiring salespeople and providing leadership to ensure they meet their sales goals. 
It is important that the sales team is held to the highest ethical standards, and we expect you to support those standards and practices. If you have a proven track record of leading a successful sales team, we want to hear from you!
 
Responsibilities 
  • Recruit and hire salespeople for a variety of positions
  • Educate salespeople on the most effective ways to generate leads, provide thorough follow-up, and close deals
  • Oversee the dealership’s day-to-day activities, maintaining a high degree of employee morale 
  • Track prospective and existing customers using the company’s preferred CRM from initial contact to closing the deal and beyond
  • Foster high customer satisfaction with the car buying experience, encouraging referrals and repeat business
  • Track car sales on a regular basis and forecast future sales
Qualifications
  • High school diploma or GED is required, a Bachelor’s degree is preferred. 
  • A minimum of five years of car dealership experience, with at least one year in a management role, is preferred
  • Valid driver’s license required
  • Strong working knowledge of the automotive industry and any local, state, or federal regulations that affect vehicle sales and/or the automotive industry
  • Proficient in Microsoft Office and other basic computer programs
  • Strong leadership and interpersonal skills are required