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Car Sales Manager Jobs in Santa Rosa, CA (NOW HIRING)

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Car Sales Manager information

See Santa Rosa, CA salary details

$23K

$110.1K

$190.2K

How much do car sales manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for car sales manager in Santa Rosa, CA is $110,079.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $144,900.00 per year, depending on experience, location, and employer.

How does a car sales manager typically collaborate with other departments in a dealership?

As a Car Sales Manager, you’ll regularly coordinate with departments like finance, service, and marketing to ensure a seamless customer experience and maximize dealership performance. You’ll work with finance teams to structure deals, with service departments to address vehicle readiness and post-sale support, and with marketing to align promotional strategies. Effective interdepartmental communication is key to achieving sales targets and delivering excellent customer satisfaction. This collaborative approach not only helps you reach your goals but also strengthens the overall success of the dealership.

How does a car sales manager get paid?

A car sales manager typically earns a combination of a base salary and commissions based on sales performance. They may also receive bonuses, incentives, and benefits, with compensation often tied to dealership profitability and sales targets.

What is the difference between Car Sales Manager vs Car Sales Associate?

AspectCar Sales ManagerCar Sales Associate
ResponsibilitiesOversees sales team, develops strategies, manages customer relationshipsAssists customers, shows vehicles, processes sales
Required SkillsLeadership, sales expertise, communicationCustomer service, product knowledge, sales skills
CertificationsSales certifications, dealership trainingBasic sales and customer service training
Work EnvironmentOffice and dealership management settingDealership showroom and lot

The Car Sales Manager focuses on leading the sales team and developing sales strategies, while the Car Sales Associate primarily interacts with customers and facilitates vehicle sales. Both roles require sales skills, but the manager position involves more leadership and strategic responsibilities.

What does a car sales manager do?

A Car Sales Manager oversees the sales team at a car dealership, sets sales goals, develops strategies to reach targets, and ensures excellent customer service. They are responsible for hiring and training sales staff, managing inventory, and collaborating with other departments like finance and service. Additionally, Car Sales Managers analyze sales data, create promotions, and maintain relationships with customers to drive repeat business. Their role is crucial in ensuring the dealership meets its revenue objectives while maintaining customer satisfaction.

What are the key skills and qualifications needed to thrive as a car sales manager?

To thrive as a Car Sales Manager, you need strong sales acumen, leadership abilities, and experience in automotive retail, often supported by a bachelor's degree or equivalent industry experience. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is essential. Excellent communication, negotiation, and team-building skills set top performers apart in this role. These competencies drive sales performance, ensure effective team leadership, and maintain high levels of customer satisfaction in a competitive automotive market.
What are the most commonly searched types of Car Sales jobs in Santa Rosa, CA? The most popular types of Car Sales jobs in Santa Rosa, CA are:
What job categories do people searching Car Sales Manager jobs in Santa Rosa, CA look for? The top searched job categories for Car Sales Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Car Sales Manager jobs? Cities near Santa Rosa, CA with the most Car Sales Manager job openings:
Car Sales Manager jobs near you
Infographic showing various Car Sales Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $110,079 per year, or $52.9 per hour.

Automotive General Sales Manager

Big O Tires and Services

Petaluma, CA • On-site

$80K/yr

Full-time

Re-posted 22 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
 Job Summary
Are you a natural leader? Do you have a strong work ethic and a knack for building rapport with customers? This may be the position you’ve been looking for! 
Our successful dealership is looking for an Automotive General Sales Manager to join our team. You will be responsible for developing and educating our sales department on best practices. This could include teaching the most effective ways to generate leads, provide thorough follow-up, and close deals. You will be responsible for hiring salespeople and providing leadership to ensure they meet their sales goals. 
It is important that the sales team is held to the highest ethical standards, and we expect you to support those standards and practices. If you have a proven track record of leading a successful sales team, we want to hear from you!
 
Responsibilities 
  • Recruit and hire salespeople for a variety of positions
  • Educate salespeople on the most effective ways to generate leads, provide thorough follow-up, and close deals
  • Oversee the dealership’s day-to-day activities, maintaining a high degree of employee morale 
  • Track prospective and existing customers using the company’s preferred CRM from initial contact to closing the deal and beyond
  • Foster high customer satisfaction with the car buying experience, encouraging referrals and repeat business
  • Track car sales on a regular basis and forecast future sales
Qualifications
  • High school diploma or GED is required, a Bachelor’s degree is preferred. 
  • A minimum of five years of car dealership experience, with at least one year in a management role, is preferred
  • Valid driver’s license required
  • Strong working knowledge of the automotive industry and any local, state, or federal regulations that affect vehicle sales and/or the automotive industry
  • Proficient in Microsoft Office and other basic computer programs
  • Strong leadership and interpersonal skills are required