ZipRecruiter

Log In

1

Audience Segmentation Jobs (NOW HIRING)

next page

Showing results 1-20

All JobsAudience Segmentation Jobs

Audience Segmentation information

See salary details

$11K

$71.5K

$106.5K

How much do audience segmentation jobs pay per year?

As of Jul 13, 2026, the average yearly pay for audience segmentation in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What jobs pay $500,000 a year in the US?

In the field of audience segmentation, senior roles such as Chief Marketing Officers, Vice Presidents of Marketing, or Data Science Directors can earn $500,000 or more annually, especially in large corporations or tech companies. These positions typically require extensive experience, advanced skills in data analysis and marketing strategies, and often involve leadership responsibilities and strategic decision-making.

What are typical daily responsibilities for someone working in Audience Segmentation?

Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.

What is an example of audience segmentation?

Audience segmentation in the context of audience segmentation involves dividing a broad target audience into smaller groups based on shared characteristics such as demographics, interests, or behaviors. For example, a marketer might segment customers by age group to tailor advertising campaigns more effectively. This process helps improve messaging relevance and campaign performance.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media such as Media Director, Content Strategist, or Broadcast Executive often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong industry knowledge, strategic skills, and sometimes advanced degrees or certifications, and they may involve managing large teams or budgets.

What is an Audience Segmentation job?

An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.

What are the key skills and qualifications needed to thrive in the Audience Segmentation position, and why are they important?

To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.

What does audience segmentation do?

Audience segmentation is a key responsibility of professionals in marketing and data analysis roles, involving dividing a broad audience into smaller groups based on shared characteristics such as demographics, behaviors, or preferences. This process helps organizations tailor their messaging and strategies to target specific groups more effectively, improving engagement and campaign performance.
More about Audience Segmentation jobs
What states have the most Audience Segmentation jobs? States with the most job openings for Audience Segmentation jobs include:
What job categories do people searching Audience Segmentation jobs look for? The top searched job categories for Audience Segmentation jobs are:
Audience Segmentation jobs near you
Infographic showing various Audience Segmentation job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $71,527 per year, or $34.4 per hour.
Manager, Marketing - Audience Development

Manager, Marketing - Audience Development

Yum! Brands

Plano, TX • On-site

$110K - $120K/yr

Full-time

Posted 11 days ago

Yum! Brands rating

3.9

Company rating: 3.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments.  This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives.  The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.

  • 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
  • Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
  • Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
  • Ability to navigate data tables and customer datasets to define and validate audiences.
  • Strong attention to detail, managing complex audience structures and naming conventions.
  • Excellent communication skills to gather requirements and translate them into technical audience logic.
  • Experience in supporting lifecycle marketing, personalization, or targeted communications.
  • Prior cross-functional collaboration with strategy, analytics, and technology teams.
  • Highly organized and process-oriented with a passion for consistency and structure.
  • Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.

Salary Range: $110,500 to $120,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
  • Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
  • Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
  • Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
  • Investigate new audience opportunities by analyzing customer behavior and engagement.
  • Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
  • Identify improvements for audience structure, reusability, and scalability across CRM programs.
  • Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
  • Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

What Yum! Brands employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply