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Position Summary:

The Marketing and Advertising Coordinator supports the execution of marketing campaigns, coordinates property-wide and digital signage, assists with special events, and maintains player databases and communications across multiple casinos, hotels, restaurants, and travel center properties.

Position Requirements & Qualifications:

• Key Skills & Attributes:
  • Must have strong organizational and communication skills, solid business acumen, and a proactive, self-starter work ethic.
  • Must have the ability to operate standard office equipment (printers, copiers, scanners, etc.).
    
• Technical Skills: Basic knowledge and proficiency in Microsoft Office (Outlook, Word, Excel) and Google Workspace (Sheets, Docs), and WordPress,
  
• Experience: Prior experience in gaming, general advertising, traditional marketing, social media marketing, email marketing, or SMS marketing is a major plus-however, we are willing to train the right candidate.
• Transportation: Must have a valid driver's license and reliable transportation to travel between multiple properties.
• Physical Demands: Must be able to lift, carry, and push 75+ lbs. Must be able to stand and walk for extended periods of time and cover long distances across casino floors and event venues.
• Work Environment:
  • Must be able to work comfortably in a lively casino environment where second-hand tobacco smoke is present.
  • Must be comfortable working in various weather conditions for outdoor marketing events.
    
• Duties: Ability to perform other duties as assigned to support the marketing department.

Digital, Social Media & Database Marketing

• Create and publish organic social media content to drive engagement across property channels.
• Monitor and answer online guest reviews across review platforms (Google, Yelp, etc.) to maintain a positive online reputation.
• Create, schedule, and distribute weekly, bi-weekly, and monthly email blasts using iPost.
• Maintain and update the email database, including entering new online member sign-ups into Super Playmate.
• Maintain and clean database lists using NCOA (National Change of Address) standards within Super Playmate.
• Audit and update property websites and digital calendars for current promotions and remove outdated content.

Signage & Brand Asset Management

• Manage digital signage platforms, including marquee displays, internal TVs, and SpeedMedia networks.
• Print, install, and maintain property signage across multiple locations, including Railroad Pass Casino, Longhorn Casino and Hotel, Bighorn Casino, Bullet Train, Ramada, Holiday Inn Express, Atwell Suites, Railroad Pass Travel Center, and Petro Travel Center.
• Routinely monitor signage conditions across properties and replace damaged or outdated materials immediately.
• Coordinate with printing vendors to fulfill property requests for business cards, coupons, banners, and specialized collateral.

Agency Coordination & Administrative Support

• Liaise with the company's advertising agency to open new creative/advertising projects and traffic assets to ensure deadlines are met.
• Proofread all marketing materials, including direct mailers, email blasts, promotional rules, and menus.
• Track, maintain, and manage guest reservations for promotional giveaways.
• Compile, design, and distribute the weekly internal employee newsletter and update employee bulletin boards monthly.
• Maintain the master monthly marketing calendar.
• Attend marketing meetings, document minutes, and distribute notes.
• Generate purchase orders for department invoices and provide data entry/reporting support.

Event Coordination & Property Aesthetics

• Assist with the setup, floorplans, and decoration for internal special events (e.g., VIP casino parties).
• Coordinate and represent the properties at external community events and marketing activations (e.g., Henderson Silver Knights home games, Hot Rod Days, Spring Jamboree).
• Decorate casino floors and restaurant venues for holidays and seasonal promotions.
• Coordinate with various departments to ensure promotional collateral is active and accurate.