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Audience Segmentation Jobs (NOW HIRING)

eTeam

Support stakeholders in building and managing audience segments within RTCDP- leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.

Masco Corporation

Audience & Media Strategist

Livonia, MI · On-site

$121K - $190K/yr

Turn data into actionable audience insights and segments that brands can deploy * Improve media efficiency and return on investment through smarter audience led activation * Lead enterprise media and ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...

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Audience Segmentation information

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$11K

$71.5K

$106.5K

How much do audience segmentation jobs pay per year?

As of Jun 5, 2026, the average yearly pay for audience segmentation in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What are typical daily responsibilities for someone working in Audience Segmentation?

Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.

What is an Audience Segmentation job?

An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.

What are the key skills and qualifications needed to thrive in the Audience Segmentation position, and why are they important?

To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.

More about Audience Segmentation jobs
What states have the most Audience Segmentation jobs? States with the most job openings for Audience Segmentation jobs include:
What job categories do people searching Audience Segmentation jobs look for? The top searched job categories for Audience Segmentation jobs are:
Audience Segmentation jobs near you
Infographic showing various Audience Segmentation job openings in the United States as of May 2026, with employment types broken down into 97% Full Time, 2% Part Time, and 1% Contract. Highlights an 76% Physical, 8% Hybrid, and 16% Remote job distribution, with an average salary of $71,527 per year, or $34.4 per hour.
Marketing Audience Specialist

Marketing Audience Specialist

eTeam

Remote

Full-time

Posted 24 days ago

Job description

Role Title: Marketing Audience Specialist Duration: 6 Months Location - 100% remote Required Skills:
  • Learn and develop expertise in Adobe Real-Time Content Data Platform (RTCDP), including data schemas, source integrations, identity resolution, and audience activation workflows across channels.
  • Support stakeholders in building and managing audience segments within RTCDP- leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.
  • Support establishing accurate, consistent audience segmentation across platforms and marketing channels.
  • Collaborate with data analysts to investigate data issues and validate audience quality and integrity.
  • Conduct user acceptance testing (UAT) to confirm new segmentation capabilities meet business and operational requirements.
  • Create and maintain clear, user-friendly documentation (e.g., process flows, user guides, FAQs).
  • Train and support marketing users on AEP audience functionality-enabling adoption and leading practices.
  • Deliver insights through audience reports that highlight contact coverage, audience sizing, quality, and engagement trends-informing go-to-market strategies.

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