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Audience Segmentation Jobs (NOW HIRING)

Intentsify LLC

Audience Manager

Westwood, MA · On-site

Create and deliver regular reports on the sales performance of particular audience segments and the quality of data within those audience segments. * Partner with the product management, data ...

Mondo

Marketing Manager, Prospect Segment

Owings Mills, MD · Remote

$45 - $52/hr

Instead, the ideal candidate will bring expertise in audience segmentation, full-funnel marketing strategy, analytics, and cross-functional campaign leadership. Day-to-Day Responsibilities: * Define ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...

Dow Jones

Audience Development Manager

New York, NY · On-site

$110K - $135K/yr

Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation. * Excellent analytical skills with the ability to interpret data and derive ...

NATO

Staff Officer (Audience Research)

Norfolk, VA

This role contributes to the development of evidence-based insights, enabling effective audience segmentation, messaging and engagement strategies, and supports informed decision-making across ACO.

NATO

Staff Officer (Audience Research)

Norfolk, VA · On-site

This role contributes to the development of evidence-based insights, enabling effective audience segmentation, messaging and engagement strategies, and supports informed decision-making across ACO.

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Audience Segmentation information

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$11K

$71.5K

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How much do audience segmentation jobs pay per year?

As of Aug 26, 2026, the average yearly pay for audience segmentation in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What is an audience segmentation?

An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.

What does an audience segmentation do?

Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.

What are the key skills and qualifications needed to thrive in audience segmentation?

To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.

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What states have the most Audience Segmentation jobs?

States with the most job openings for Audience Segmentation jobs include:

What job categories do people searching Audience Segmentation jobs look for?

The top searched job categories for Audience Segmentation jobs are:

Audience Segmentation jobs near you
Infographic showing various Audience Segmentation job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 71% In-person, 5% Hybrid, and 24% Remote job distribution, with an average salary of $71,527 per year, or $34.4 per hour.

Audience Manager

Intentsify LLC

Westwood, MA • On-site

Full-time

Posted 12 days ago

Job description

Description:

About Intentsify:

WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.

HOW WE DO IT - Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.

WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.

https://intentsify.io/


About the job:

Intentsify is looking for an Audience managner with experience in the digital advertising ecosystem to support our new B2B Audience offerings. This pivotal role shall own the catalog of syndicated B2B audiences and support the delivery of custom audiences to clients, leveraging Intentsify’s industry-leading data, including the definition of those audiences, the catalog management of those audiences, their distribution through onboarders, data marketplaces, and DSPs, and ongoing analysis of the pricing and competitive landscape of those audiences. The ideal candidate will possess a deep understanding of the programmatic landscape, has hands-on experience in digital media planning and ad trafficking, and wants to define and own one of the fastest growing segments of Intentsify’s business.

Responsibilities:

  • Define and maintain the catalog of syndicated audiences commercialized by Intentsify. This includes defining them as a subset of Intentsify’s B2B identity graph, preparing their marketing copy in coordination with the marketing team, and determining the optimum price point to maximize sales of those audiences.
  • Systematically define and track the competitive set for each catalog entry in terms of audience size, characteristics, price points, and distribution.
  • Work with onboarding and data marketplace platforms like LiveRamp, Lotame, Epsilon, Snowflake, etc. to facilitate the distribution of syndicated and custom audiences to relevant DSPs and SSPs.
  • Partner closely with product marketing to develop and maintain marketing materials in support of the catalog, including for distribution via the data marketplaces and for inclusion in Intentsify’s in-house marketing assets / tools.
  • Work closely with the sales and pre-sales teams to understand customer requirements for custom audiences.
  • Partner closely with the product management, data engineering, and software engineering teams to develop and maintain tooling (both internal and client-facing) to facilitate the management and promotion of the audience catalog.
  • Create and deliver regular reports on the sales performance of particular audience segments and the quality of data within those audience segments.
  • Partner with the product management, data engineering, and software engineering teams to evolve and extend the data taxonomies underpinning both syndicated and custom audiences for our customers.
  • Partner with the finance team to support the tracking and financial reporting related to Intentsify’s Audiences line of business.
Requirements:

Qualifications:

  • Experience: 3+ years of digital campaign management experience with an additional 3+ years of product management experience preferred
  • Programmatic Advertising Expertise: In-depth knowledge of digital advertising, in particular an understanding of the audience segment ecosystem and audience targeting methods
  • Data Management Skills: Familiarity with discussing data concepts, understanding the relationships between data, meta-data, and data taxonomies, and the ability to articulate data structure requirements (hands-on data engineering skills are not needed – but an understanding of data is essential)
  • Organizational Skills: Exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
  • Communication Skills: Excellent oral and written communication skills across all levels of management.
  • Detail-Oriented: Demonstrated ability to manage details meticulously, work efficiently, and adjust priorities as necessary.
  • Proactive Attitude: A self-starter mindset with a drive to help achieve company goals.

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