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Audience Segmentation Jobs (NOW HIRING)

TheatreSquared

Audience Services Manager

Fayetteville, AR · On-site

$48K - $50K/yr

Manage the day-to-day administration of Tessitura, including patron data integrity, reporting, segmentation, list management, and audience analytics. * Email Marketing & Automation: Support and ...

TheatreSquared

Audience Services Manager

Fayetteville, AR · Hybrid

$48K - $50K/yr

Manage the day-to-day administration of Tessitura, including patron data integrity, reporting, segmentation, list management, and audience analytics. * Email Marketing & Automation: Support and ...

McAfee

Director, Audience Development

Manhattan, NY

$152K/yr

Role Summary The Director of Audience Development is responsible for driving scalable, efficient ... Use strong customer segment and intent instincts combined with dynamic, personalized, and scalable ...

Yum

Manager, Marketing - Audience Development

Plano, TX · On-site

$110K - $120K/yr

Build and maintain marketing audience segments based on CRM Strategy and Media requirements. * Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.

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Audience Segmentation information

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$71.5K

$106.5K

How much do audience segmentation jobs pay per year?

As of Jul 13, 2026, the average yearly pay for audience segmentation in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What jobs pay $500,000 a year in the US?

In the field of audience segmentation, senior roles such as Chief Marketing Officers, Vice Presidents of Marketing, or Data Science Directors can earn $500,000 or more annually, especially in large corporations or tech companies. These positions typically require extensive experience, advanced skills in data analysis and marketing strategies, and often involve leadership responsibilities and strategic decision-making.

What are typical daily responsibilities for someone working in Audience Segmentation?

Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.

What is an example of audience segmentation?

Audience segmentation in the context of audience segmentation involves dividing a broad target audience into smaller groups based on shared characteristics such as demographics, interests, or behaviors. For example, a marketer might segment customers by age group to tailor advertising campaigns more effectively. This process helps improve messaging relevance and campaign performance.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media such as Media Director, Content Strategist, or Broadcast Executive often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong industry knowledge, strategic skills, and sometimes advanced degrees or certifications, and they may involve managing large teams or budgets.

What is an Audience Segmentation job?

An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.

What are the key skills and qualifications needed to thrive in the Audience Segmentation position, and why are they important?

To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.

What does audience segmentation do?

Audience segmentation is a key responsibility of professionals in marketing and data analysis roles, involving dividing a broad audience into smaller groups based on shared characteristics such as demographics, behaviors, or preferences. This process helps organizations tailor their messaging and strategies to target specific groups more effectively, improving engagement and campaign performance.
More about Audience Segmentation jobs
What states have the most Audience Segmentation jobs? States with the most job openings for Audience Segmentation jobs include:
What job categories do people searching Audience Segmentation jobs look for? The top searched job categories for Audience Segmentation jobs are:
Audience Segmentation jobs near you
Infographic showing various Audience Segmentation job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $71,527 per year, or $34.4 per hour.
Audience Services Manager

Audience Services Manager

TheatreSquared

Fayetteville, AR • On-site

$48K - $50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

POSITION SUMMARY
TheatreSquared seeks an Audience Services Manager to support the organization's patron relationship management, audience data systems, marketing technology platforms, and box office operations. Reporting to the Director of Marketing & Communications, this position serves as a key resource for TheatreSquared's patron data and customer relationship systems while overseeing audience services operations through the Box Office Supervisor.
This role sits at the intersection of marketing, ticketing, analytics, and patron engagement. The Audience Services Manager plays an important role in helping TheatreSquared better understand, serve, and grow its audience while ensuring a positive patron experience across all points of contact.
KEY RESPONSIBILITIES
  • CRM & Patron Data Management: Manage the day-to-day administration of Tessitura, including patron data integrity, reporting, segmentation, list management, and audience analytics.
  • Email Marketing & Automation: Support and manage email marketing platforms and automation workflows, including subscription campaigns, patron journeys, transactional communications, and audience retention efforts.
  • Analytics & Reporting: Prepare and maintain reporting tools and dashboards that provide actionable insights regarding patron behavior, ticket sales, campaign performance, and audience engagement.
  • Cross-Departmental Collaboration: Serve as a resource for audience and patron data across departments, supporting the work of Marketing, Development, Education, Community Engagement, and organizational leadership.
  • Website & Digital Content: Maintain patron-facing website content, monitor digital performance metrics, and support ongoing optimization of TheatreSquared's online presence.
  • Audience Services Leadership: Supervise the Box Office Supervisor and support the continued development of front-line audience services staff and operations.
  • Patron Experience & Operations: Maintain a strong working knowledge of ticketing operations, patron services, group sales, comp management, and patron issue resolution to support audience services operations and ensure excellent customer service.
  • Continuous Improvement: Identify opportunities to improve patron engagement, customer service processes, reporting procedures, and marketing technology systems through thoughtful planning and implementation.

QUALIFICATIONS
  • Three to five years of experience in CRM management, audience services, marketing technology, ticketing operations, or a related field, preferably within a nonprofit, performing arts, live events, or membership-based organization. Tessitura experience is strongly preferred, though experience with comparable platforms will be considered.
  • Demonstrated experience with email marketing platforms, automation workflows, audience segmentation, and customer engagement strategies.
  • Strong analytical and reporting skills with the ability to translate data into practical recommendations and business decisions.
  • Experience supervising staff, leading teams, or providing day-to-day operational leadership.
  • Excellent interpersonal, communication, and organizational skills, with the ability to collaborate effectively across departments and engage with patrons and stakeholders.
  • Strong attention to detail, problem-solving abilities, and the ability to manage multiple priorities in a dynamic environment.
  • A genuine passion for live, professional theatre and a commitment to TheatreSquared's mission.

COMPENSATION & BENEFITS
Compensation is commensurate with experience. This is a full-time, exempt position, with a salary range of $48,000 to $50,000 annually.
Full-time benefits include health, vision, and dental insurance, paid time off, paid parental leave, professional development support, employer-sponsored short-term disability, employer-sponsored term life insurance, and a voluntary 401(k) plan.

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