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Audience Segmentation Jobs in California (NOW HIRING)

TOGETHXR

Audience & Insights Manager

Los Angeles, CA · On-site

$90 - $130/hr

Support A/B testing, audience segmentation, and content experimentation * Provide data-driven POVs on company-wide initiatives and priorities Skills & Experience: * 3-5 years of experience in a data ...

Epitec

Marketing Manager IV

Cupertino, CA · On-site

$75.07/hr

Ensure campaign requirements, audience segmentation, scope, and campaign objectives are accurately documented and communicated * Provide clear direction to creative, product, analytics, and ...

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Audience Segmentation information

What is an audience segmentation?

An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.

What does an audience segmentation do?

Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.

What are the key skills and qualifications needed to thrive in audience segmentation?

To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.

What are popular job titles related to Audience Segmentation jobs in California?

For Audience Segmentation jobs in California, the most frequently searched job titles are:

What job categories do people searching Audience Segmentation jobs in California look for?

The top searched job categories for Audience Segmentation jobs in California are:

Audience Segmentation jobs near you
Infographic showing various Audience Segmentation job openings in California as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 5% Hybrid, and 17% Remote job distribution.

Product Analyst - Marketing, Advertising & Audience Analytics

Fincons US

Los Angeles, CA • On-site

Full-time

Re-posted 2 days ago

Job description

About Fincons US
Fincons US is a global IT consulting and system integration company delivering innovative technology solutions to Fortune 500 clients across media, entertainment, telecommunications, and financial services. We help organizations transform their business through data, cloud, and digital technologies.
Position Overview
Fincons US is seeking a Product Analyst to support audience analytics, campaign activation, marketing measurement, and customer data initiatives. This role will partner with Marketing, Product, Data Engineering, and Data Science teams to build audience segments, improve campaign performance, and support modern marketing technology platforms.
Key Responsibilities
  • Build, validate, and optimize audience segments for marketing campaigns.
  • Support campaign activation and audience measurement across marketing platforms.
  • Analyze campaign performance and provide actionable insights.
  • Develop dashboards, reports, and KPI tracking.
  • Support Customer Data Platform (CDP) initiatives and audience workflows.
  • Monitor data quality and troubleshoot audience or activation issues.
  • Partner with cross-functional teams to improve marketing data products and automation.
Required Qualifications
  • 3-5 years of experience in marketing analytics, audience strategy, data analytics, or marketing operations.
  • Strong SQL skills and experience working with large customer datasets.
  • Experience with cloud data platforms (Snowflake, Databricks, BigQuery, or Redshift).
  • Familiarity with CDPs, audience segmentation, marketing activation, and campaign measurement.
  • Experience with Tableau, Looker, or Power BI.
  • Bachelor's degree in Analytics, Computer Science, Information Systems, Marketing, or a related field.
Nice to Have
  • Experience with Python, dbt, or modern analytics engineering tools.
  • Exposure to machine learning, propensity modeling, or predictive analytics.
  • Experience with data quality, monitoring, and workflow automation.

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