Build, validate, and optimize audience segments for marketing campaigns. * Support campaign activation and audience measurement across marketing platforms. * Analyze campaign performance and provide ...
Build, validate, and optimize audience segments for marketing campaigns. * Support campaign activation and audience measurement across marketing platforms. * Analyze campaign performance and provide ...
Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...
Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...
Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...
Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising. * Translate audience insights into ...
Adobe Audience Manager
$20.25 - $24.75/hr
... audience segmentation Working knowledge of client-side and server-side scripting technologies ... Strong verbal and writing skills (writing samples helpful) Project management skills in delivering ...
Adobe Audience Manager
$20.25 - $24.75/hr
... audience segmentation Working knowledge of client-side and server-side scripting technologies ... Strong verbal and writing skills (writing samples helpful) Project management skills in delivering ...
Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk ...
Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk ...
Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk ...
Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk ...
Director, Audience and Content Analytics
Los Angeles, CA · On-site
$160 - $197/hr
Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing. Analyze customer journeys from discovery through ...
Director, Audience and Content Analytics
Los Angeles, CA · On-site
$160 - $197/hr
Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing. Analyze customer journeys from discovery through ...
Senior Analyst, Loyalty Promotions - Activations
Irvine, CA · On-site
$70 - $90/hr
Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the ...
Senior Analyst, Loyalty Promotions - Activations
Irvine, CA · On-site
$70 - $90/hr
Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the ...
Quality Assurance Associate Manager, Growth Marketing Operations
San Francisco, CA · On-site
$121K - $167K/yr
Ensure audience segmentation accuracy and data integrity before deployment. * Use SQL or marketing analytics tools to verify segmentation logic and troubleshoot discrepancies. * Validate tracking ...
Quality Assurance Associate Manager, Growth Marketing Operations
San Francisco, CA · On-site
$121K - $167K/yr
Ensure audience segmentation accuracy and data integrity before deployment. * Use SQL or marketing analytics tools to verify segmentation logic and troubleshoot discrepancies. * Validate tracking ...
Marketing Manager IV
Cupertino, CA · On-site
$75.07/hr
Ensure campaign requirements, audience segmentation, scope, and campaign objectives are accurately documented and communicated * Provide clear direction to creative, product, analytics, and ...
Marketing Manager IV
Cupertino, CA · On-site
$75.07/hr
Ensure campaign requirements, audience segmentation, scope, and campaign objectives are accurately documented and communicated * Provide clear direction to creative, product, analytics, and ...
Audience Insight & Segmentation : Lead audience surveying and research to build ongoing understanding of visitor segments, motivations, and behavior across the lifecycle - from first-time visitors to ...
Audience Insight & Segmentation : Lead audience surveying and research to build ongoing understanding of visitor segments, motivations, and behavior across the lifecycle - from first-time visitors to ...
Senior Associate, Email Marketing
San Francisco, CA · On-site
$96K - $144K/yr
You'll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications. This is a ...
Senior Associate, Email Marketing
San Francisco, CA · On-site
$96K - $144K/yr
You'll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications. This is a ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
You will leverage audience segmentation, marketing automation, customer journey development, and data-driven optimization to improve participation and retention across a diverse portfolio of ...
You will leverage audience segmentation, marketing automation, customer journey development, and data-driven optimization to improve participation and retention across a diverse portfolio of ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit ...
Own data pipelines for AI-powered tools, ensuring reliable, high-quality data flows that power the team's GenAI and ML applications including content analysis, audience segmentation, and ...
Own data pipelines for AI-powered tools, ensuring reliable, high-quality data flows that power the team's GenAI and ML applications including content analysis, audience segmentation, and ...
Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization. * Experience managing content schedules and multi-platform channel launches. * Familiarity with ...
Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization. * Experience managing content schedules and multi-platform channel launches. * Familiarity with ...
Audience Segmentation & Personalization * Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data. * Implement personalization and dynamic content ...
Audience Segmentation & Personalization * Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data. * Implement personalization and dynamic content ...
Audience Segmentation & Personalization * Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data. * Implement personalization and dynamic content ...
Audience Segmentation & Personalization * Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data. * Implement personalization and dynamic content ...
Audience Segmentation information
What is an audience segmentation?
An Audience Segmentation job involves analyzing and categorizing a target audience into distinct groups based on demographics, behavior, interests, or other criteria. Professionals in this role use data analytics, market research, and customer insights to create tailored marketing strategies. Their goal is to enhance audience engagement, improve conversion rates, and optimize campaign performance by delivering personalized content. This role is common in marketing, advertising, and media industries, where understanding consumer behavior is key to business success.
What does an audience segmentation do?
Daily responsibilities in Audience Segmentation often include gathering and analyzing customer data, building and refining audience profiles, and segmenting customer bases for targeted marketing efforts. Professionals in this role collaborate closely with marketing, sales, and analytics teams to ensure segment strategies align with business objectives. You might also present findings to stakeholders, propose new segmentation models, and monitor campaign performance to identify opportunities for improvement. This dynamic work environment encourages ongoing learning and is ideal for those who enjoy turning data insights into actionable business growth.
What are the key skills and qualifications needed to thrive in audience segmentation?
To thrive in Audience Segmentation, you should have strong analytical skills, a background in marketing or data science, and experience interpreting consumer data. Familiarity with data analysis tools such as SQL, Google Analytics, CRM systems, and segmentation software is highly valued, and certifications in digital marketing or data analytics can be beneficial. Excellent communication, problem-solving abilities, and collaboration skills help you translate data insights into actionable marketing strategies. These competencies are vital for effectively identifying target groups, optimizing campaigns, and driving business growth through data-driven decisions.
What are popular job titles related to Audience Segmentation jobs in California?
For Audience Segmentation jobs in California, the most frequently searched job titles are:
What job categories do people searching Audience Segmentation jobs in California look for?
The top searched job categories for Audience Segmentation jobs in California are:
Product Analyst - Marketing, Advertising & Audience Analytics
Los Angeles, CA • On-site
Fincons US
Full-time
Posted 21 days ago
Job description
About Fincons US
Fincons US is a global IT consulting and system integration company delivering innovative technology solutions to Fortune 500 clients across media, entertainment, telecommunications, and financial services. We help organizations transform their business through data, cloud, and digital technologies.
Position Overview
Fincons US is seeking a Product Analyst to support audience analytics, campaign activation, marketing measurement, and customer data initiatives. This role will partner with Marketing, Product, Data Engineering, and Data Science teams to build audience segments, improve campaign performance, and support modern marketing technology platforms.
Key Responsibilities
Fincons US is a global IT consulting and system integration company delivering innovative technology solutions to Fortune 500 clients across media, entertainment, telecommunications, and financial services. We help organizations transform their business through data, cloud, and digital technologies.
Position Overview
Fincons US is seeking a Product Analyst to support audience analytics, campaign activation, marketing measurement, and customer data initiatives. This role will partner with Marketing, Product, Data Engineering, and Data Science teams to build audience segments, improve campaign performance, and support modern marketing technology platforms.
Key Responsibilities
- Build, validate, and optimize audience segments for marketing campaigns.
- Support campaign activation and audience measurement across marketing platforms.
- Analyze campaign performance and provide actionable insights.
- Develop dashboards, reports, and KPI tracking.
- Support Customer Data Platform (CDP) initiatives and audience workflows.
- Monitor data quality and troubleshoot audience or activation issues.
- Partner with cross-functional teams to improve marketing data products and automation.
- 3-5 years of experience in marketing analytics, audience strategy, data analytics, or marketing operations.
- Strong SQL skills and experience working with large customer datasets.
- Experience with cloud data platforms (Snowflake, Databricks, BigQuery, or Redshift).
- Familiarity with CDPs, audience segmentation, marketing activation, and campaign measurement.
- Experience with Tableau, Looker, or Power BI.
- Bachelor's degree in Analytics, Computer Science, Information Systems, Marketing, or a related field.
- Experience with Python, dbt, or modern analytics engineering tools.
- Exposure to machine learning, propensity modeling, or predictive analytics.
- Experience with data quality, monitoring, and workflow automation.