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Audience Insights Manager Jobs (NOW HIRING)

M+C Saatchi Group

Insights Manager

Manhattan, NY · On-site

$90K - $115K/yr

The Insights Manager will sit within the Insights team and support the delivery of M&C Saatchi ... Assess campaign performance, audience response and communications effectiveness. * Produce rapid ...

GoodRx

Insights Manager

$113K - $180K/yr

Product and Audience Research: Designing and executing complex research studies that inform the ... insights. * Managing the execution of research studies, including sampling, data collection ...

1000heads

Freelance Insights Manager

Chicago, IL · On-site +1

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

New York, NY · On-site

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

New York, NY · On-site

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

Miami, FL · On-site

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

Chicago, IL · On-site +1

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

New York, NY · On-site +1

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

1000heads

Freelance Insights Manager

Miami, FL · On-site +1

$300 - $400/day

Execute insight projects involving social listening, audience research, and data analysis across ... Manage multiple projects efficiently, ensuring timely and quality delivery. * Stay current on ...

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Audience Insights Manager information

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$44K

$106.8K

$173K

How much do audience insights manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for audience insights manager in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Insights Manager, and why are they important?

To thrive as an Audience Insights Manager, you need expertise in data analysis, market research, and consumer behavior, typically supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, and survey tools, along with experience in segmentation and reporting, is essential. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable insights for stakeholders. These capabilities are crucial for driving data-informed decisions that optimize marketing strategies and audience engagement.

How does an Audience Insights Manager typically collaborate with marketing and product teams?

An Audience Insights Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate data-driven audience findings into actionable strategies. They provide valuable insights on consumer behavior, preferences, and trends, which inform campaign targeting, messaging, and product development. Regular meetings and collaborative workshops are common to ensure alignment and to refine strategies based on real-time audience feedback, making strong communication and teamwork skills essential for success in this role.

What does an Audience Insights Manager do?

An Audience Insights Manager is responsible for analyzing data related to audiences, such as demographics, behaviors, and preferences, to help organizations understand and engage their target markets more effectively. They use various tools and research methods to gather and interpret data from multiple sources, including social media, surveys, and web analytics. Their insights help inform marketing strategies, product development, and overall business decisions to better meet audience needs.

What is the difference between Audience Insights Manager vs Data Analyst?

AspectAudience Insights ManagerData Analyst
Required CredentialsBachelor's degree in marketing, statistics, or related field; experience with analytics toolsBachelor's degree in statistics, mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, advertising agencies, digital media companiesVarious industries including finance, healthcare, tech; data-driven departments
Employer & Industry UsageUsed in marketing, advertising, media to understand audience behaviorUsed across industries for data interpretation and reporting

The Audience Insights Manager focuses on analyzing audience data to inform marketing strategies, while the Data Analyst interprets data across various business functions. Both roles require strong analytical skills and familiarity with data tools, but the Audience Insights Manager emphasizes consumer behavior and marketing insights.

More about Audience Insights Manager jobs
What cities are hiring for Audience Insights Manager jobs? Cities with the most Audience Insights Manager job openings:
What are the most commonly searched types of Audience Insights jobs? The most popular types of Audience Insights jobs are:
What states have the most Audience Insights Manager jobs? States with the most job openings for Audience Insights Manager jobs include:
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Audience Insights Manager jobs near you
Infographic showing various Audience Insights Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $106,825 per year, or $51.4 per hour.

Reporting & Audience Insights Manager

TaskForce

Brooklyn, NY • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision

Re-posted 14 days ago

Job description

About This Role
The Reporting & Audience Insights Manager will lead TaskForce's audience development, insights, reporting, and technical operations work across meme campaigns, social content, and activations.
This role is responsible for helping define where our audiences live online, how they talk about the issues we work on, and how our content performs once it reaches them. A major focus of the role is translating both quantitative performance data and qualitative audience response into clear, useful reporting that reflects not only numbers, but also narrative learnings based on comments, dialogue, sightings in the wild, and emerging audience sentiment.
The Reporting & Audience Insights Manager will work closely with the Editorial and Meme Lead, as well as the client lead from the Marketing Team, to ensure reporting accurately captures campaign performance, audience behavior, and strategic opportunities for growth.
This role will also support the technical systems that make distributed content work possible, including overseeing remote accessibility across various machines, Reddit user accounts, platform access, tracking systems, and operational workflows.
Insights & Reporting
  • Maintain, update, and improve internal tracking systems and dashboards that measure performance across content, clients, platforms, memes, comments, and activations.
  • Track data across subreddits and other key audience spaces, including subscribers, weekly visitors, growth patterns, engagement, and content performance.
  • Analyze quantitative performance data to identify trends, top-performing content, audience growth, reach, engagement, and areas for optimization.
  • Capture qualitative learnings based on comments, audience dialogue, organic shares, Reddit threads, sightings in the wild, and broader online conversation around posts and activations.
  • Translate audience response into clear strategic takeaways for clients and internal teams.
  • Produce weekly reporting decks that clearly communicate campaign results, key metrics, audience insights, narrative learnings, and strategic recommendations.
  • Work with the client lead from the Marketing Team to ensure reporting is accurate, clearly framed, and useful for client conversations.
  • Partner with the Editorial and Meme Lead to turn audience learnings into actionable content and distribution recommendations.
Audience Growth
  • Lead audience research and platform mapping to identify priority communities, audience segments, posting opportunities, and pathways for content distribution.
  • Develop audience profiles that define who we are trying to reach, where they spend time online, what language they use, and what kinds of content resonate with them.
  • Track relevant subreddits, niche communities, social spaces, and emerging platforms to surface opportunities for campaign expansion.
  • Monitor platform trends, audience behaviors, Reddit culture, meme formats, and engagement patterns to inform content strategy and distribution planning.
Technical Operations
  • Support the setup, maintenance, and troubleshooting of distributed posting infrastructure, including server farm workflows and related operational systems.
  • Help manage platform access, login systems, account documentation, and internal processes that support content distribution at scale.
  • Identify opportunities to improve internal systems for reporting, audience mapping, platform access, and campaign analysis.
  • Stay current on platform changes, account requirements, technical limitations, and operational risks that may impact distributed content work.

Requirements
    • 3-5+ years of experience in audience insights, reporting, social analytics, content strategy, or digital campaigns.
    • Strong understanding of social platforms, Reddit, online communities, meme culture, and audience behavior.
    • Experience tracking performance data, building reports, and maintaining dashboards or internal tracking systems.
    • Working knowledge of: Java, SQL, R, Looker and Tableau
    • Ability to translate both quantitative data and qualitative audience response into clear strategic insights.
    • Comfortable managing multiple campaigns, clients, platforms, and reporting workflows at once.
    • Comfort with platform access, account documentation, technical workflows, and basic troubleshooting.
    • Interest in progressive politics, advocacy, culture, and internet-native content.
    • Ability to work a hybrid schedule in New York.

Benefits
  • Compensation: $80,000 - $90,000
  • Full health, dental, and vision coverage.
  • Work at the intersection of culture, politics, creativity, and media.
  • Collaborative, mission-driven environment focused on real-world impact.

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