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Audience Development Director Jobs in Georgia (NOW HIRING)

3M HEALTHCARE

Director, Business Development

Atlanta, GA · On-site

$100 - $200/hr

Drive business development efforts to generate new opportunities across consulting, tax, audit, CFO ... audiences. * Established business network and ability to develop new client connections across ...

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

... development, implementation and measured customer adoption of the collective marketing channel ... This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less ...

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Audience Development Director information

See Georgia salary details

$13.5K

$80.8K

$150.3K

How much do audience development director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for audience development director in Georgia is $80,814.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $96,700.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in Georgia?

The most popular types of Audience Development jobs in Georgia are:

What are popular job titles related to Audience Development Director jobs in Georgia?

For Audience Development Director jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Georgia look for?

The top searched job categories for Audience Development Director jobs in Georgia are:

What cities in Georgia are hiring for Audience Development Director jobs?

Cities in Georgia with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $80,814 per year, or $38.9 per hour.

Head of Product - Media OS, IQVIA Digital

IQVIA

Atlanta, GA

Full-time

Re-posted 11 days ago

IQVIA rating

8.1

Company rating: 8.1 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

62nd of 224 rated it services

Job description

About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA's industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Head of Product - Media OS, IQVIA Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Head of Product - Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

  • Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
  • Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
  • Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
  • Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

  • Campaign planning and forecasting capabilities, including AI-driven recommendations.
  • Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
  • Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
  • Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

  • AI-driven campaign optimization and automated decisioning.
  • Closed-loop marketing and performance intelligence.
  • Real-time analytics and adaptive campaign management.
  • Seamless user experiences across planning, activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership

  • Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
  • Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
  • Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
  • Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:

  • Refine product packaging, pricing, and go-to-market strategies.
  • Accelerate platform adoption among agencies and pharmaceutical clients.
  • Develop platform-led growth initiatives that drive revenue expansion.
  • Support integrated campaign solutions and new market opportunities.

Champion customer success by:

  • Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
  • Demonstrating the value of consolidated workflows and reduced operational complexity.
  • Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

  • Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
  • Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
  • Foster a culture of innovation, accountability, and customer-centric product development.
  • Align organizational stakeholders around product priorities, investments, and business objectives.

Thought Leadership & Industry Influence

  • Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
  • Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
  • Share insights through industry events, client engagements, conferences, and executive forums.
  • Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

  • 12+ years of product management and product leadership experience in:
    • Advertising technology (AdTech)
    • Marketing technology (MarTech)
    • Digital platforms
    • Data-driven SaaS environments
  • Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
  • Deep expertise in:
    • Programmatic advertising ecosystems and DSPs
    • Identity resolution and identity graph technologies
    • Data platforms and audience modeling
    • Omnichannel marketing strategies
  • Demonstrated ability to:
    • Lead large-scale cross-functional organizations
    • Translate strategic vision into measurable business outcomes
    • Influence senior executives and key stakeholders
    • Operate effectively in complex, regulated industries

Preferred Qualifications

  • Advanced degree (MBA or related graduate degree).
  • Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
  • Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
  • Experience building open-platform ecosystems and partner integration strategies.
  • Knowledge of privacy regulations and healthcare marketing compliance requirements.

What Success Looks Like

In this role, you will:

  • Establish Media OS as a market-leading operating system for healthcare marketing.
  • Deliver seamless orchestration across channels, partners, and activation platforms.
  • Accelerate adoption among agency partners and direct pharmaceutical customers.
  • Drive meaningful growth in platform usage, revenue, and customer satisfaction.
  • Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
  • Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Why Join IQVIA Digital?

At IQVIA Digital, you'll have the opportunity to help define the future of healthcare marketing.

This is a rare opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent, adaptive, and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.

Join us in building the next generation of privacy-first, data-driven healthcare marketing solutions.

This is a remote / WFH position open to applicants within the United States.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $140,100.00 - $390,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

What IQVIA employees say

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Hours and flexibility

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About IQVIA

Sourced by ZipRecruiter

At IQVIA, we are passionate about helping customers and partners improve results and patient outcomes. Everything we do contributes to this vision for creating a healthier world. In today’s healthcare environment, it’s not only about how much data, information, and technology you have at your fingertips – it’s what you do with it. IQVIA is focused on making intelligent connections for customers across the entire healthcare ecosystem to help you drive healthcare forward. Whether that means partnering with novel technology companies to boost patient engagement, leveraging AI & machine learning to accelerate results, or using decentralized trials to reach the right patients wherever they are – we are always looking for smarter ways to move you forward.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Durham, NC, US

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