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Audience Development Director Jobs in Georgia (NOW HIRING)

IQVIA

Head of Product

Atlanta, GA · On-site

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. * Identity and data infrastructure, including expansion of identity graph capabilities and enterprise ...

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Audience Development Director information

See Georgia salary details

$13.5K

$80.8K

$150.3K

How much do audience development director jobs pay per year?

As of Sep 7, 2026, the average yearly pay for audience development director in Georgia is $80,814.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $96,700.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in Georgia?

The most popular types of Audience Development jobs in Georgia are:

What are popular job titles related to Audience Development Director jobs in Georgia?

For Audience Development Director jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Georgia look for?

The top searched job categories for Audience Development Director jobs in Georgia are:

What cities in Georgia are hiring for Audience Development Director jobs?

Cities in Georgia with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $80,814 per year, or $38.9 per hour.

Program Director, Sales Learning & Development

Playfly Sports

Atlanta, GA • On-site

Full-time

Re-posted 24 days ago

Job description

PROGRAM DIRECTOR, SALES LEARNING & DEVELOPMENT
Atlanta, GA
(Hybrid)
THE RUNDOWN
Playfly Sports is looking for a Program Director, Sales Learning & Development to join our team in Atlanta. The Program Director, Sales Learning & Development is the principal-level owner of Playfly's Sales Learning and Development Program. The primary objective is to design, build, and deliver a comprehensive capability-building ecosystem for sales talent across entry, mid, and senior levels. This role develops competency-aligned curricula, facilitates training, guides coaching pathways, and serves as a strategic partner to HR and Revenue leadership. Reporting into the Vice President of People, the Program Director defines long-term L&D strategy for the sales function and ensures programs directly support performance, growth, and organizational success.
WHAT YOU'LL ACCOMPLISH
• Design, implement, and continuously refine a full-scale Sales Learning and Development Program aligned to Playfly's sales competencies and business objectives
• Build structured learning pathways across entry-level onboarding, mid-level skill expansion, and targeted coaching support for senior sellers
• Develop and maintain the curriculum and resource library, including workshops, simulations, on-demand modules, job aids, role-play scenarios, toolkits, and coaching frameworks
• Facilitate live training sessions, skills labs, and cohort-based programs that strengthen sales capability across the organization
• Partner with Revenue leadership to identify skill gaps, emerging needs, and performance trends that inform curriculum updates and new programmatic solutions
• Create evaluation and assessment models that measure skill readiness, competency growth, behavioral adoption, and impact on sales outcomes
• Develop coaching structures for senior-level sellers in partnership with revenue leaders, providing frameworks, tools, and recommended interventions
• Collaborate with HRBPs, Sales Operations, Total Rewards, and Talent Acquisition to ensure learning programs align with role expectations, compensation models, and career pathways
• Monitor training participation, completion, adoption, and performance outcomes, producing insights that influence revenue and people strategy decisions
• Other job-related duties as assigned
WHAT YOU'LL BRING
• Bachelor's degree or equivalent experience required; advanced certifications in learning design, coaching, or instructional design preferred
• Direct sales experience strongly preferred; credibility with seller audiences is essential to this role
• 7 or more years of experience in Learning and Development, Sales Enablement, Organizational Development, or related fields
• Proven expertise designing and delivering competency-based learning programs at scale
• Strong facilitation and training capabilities with experience leading sessions for diverse learner levels
• Deep understanding of adult learning principles, instructional design methodologies, and sales skill development
• Skilled in analyzing learning data, assessing skill gaps, and translating insights into program enhancements
• Ability to build strong partnerships with senior sales and HR leaders
• Experience creating assessments, simulations, role plays, and coaching frameworks
• Strong project management skills with ability to manage multiple program components independently
• Exceptional communication, relationship-building, and influence skills
• Integrity and discretion in handling sensitive performance and developmental information
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• Sedentary role which operates in an office or remote environment
• Travel up to 25% for live training delivery at property and office locations
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Equal Opportunity Employer
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