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Artist Promoter Jobs (NOW HIRING)

Control and monitor all access (to include staff, contractors/vendors, stagehands, artists, promoters, and visitors) through backstage and other areas of the theatre. * Control and monitor vehicle ...

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How much do artist promoter jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for artist promoter in the United States is $30.24, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $37.02 per hour, depending on experience, location, and employer.

What is an artist promoter?

Artist Promoters are professionals who help musicians, visual artists, or performers gain exposure and recognition by organizing events, marketing campaigns, and networking opportunities. They work to book shows, secure media coverage, and connect artists with fans, venues, and industry contacts. Their goal is to increase the artist's visibility, grow their audience, and advance their career. Artist Promoters often collaborate with managers, agents, and record labels to maximize the artist's reach.

What skills and qualifications are needed to thrive as an artist promoter?

To thrive as an Artist Promoter, you need a strong understanding of marketing, event planning, and industry networking, often supported by experience in music, entertainment, or related fields. Familiarity with digital marketing platforms, social media tools, and customer relationship management (CRM) systems is highly valuable. Exceptional interpersonal skills, creativity, and persuasive communication help promoters build relationships and generate excitement around artists. These skills are crucial for maximizing artists’ exposure, securing opportunities, and navigating the fast-paced entertainment industry.

What are common challenges faced by artist promoters when organizing live events?

Artist promoters often encounter challenges such as securing suitable venues, coordinating schedules between artists and venues, and negotiating contracts. Additionally, they must effectively market events to ensure strong attendance while managing budgets and logistical details like sound, lighting, and transportation. Developing strong relationships with artists, venues, and sponsors is essential to overcoming these obstacles and delivering successful events.

What is the difference between Artist Promoter vs Artist Manager?

AspectArtist PromoterArtist Manager
Primary RoleOrganizes and promotes live events and concerts for artistsManages overall career, branding, and business decisions of the artist
CredentialsEvent planning, marketing, and promotion experienceBusiness, music industry, or entertainment management background
Work EnvironmentEvent venues, promotional campaigns, marketing teamsOffices, meetings, industry networking events
Industry UsageCommonly hired for specific events or toursOversees entire career trajectory of the artist

While both roles support artists, an Artist Promoter focuses on live event promotion and ticket sales, whereas an Artist Manager handles the artist's overall career development and business affairs. Understanding these differences helps artists and industry professionals choose the right support for their needs.

How to become an artist promoter?

To become an artist promoter, gain experience in event planning, marketing, or music management, and develop strong networking skills within the music industry. Building a portfolio of successful events and understanding social media promotion can also enhance your prospects. Many promoter roles require knowledge of contracts, budgeting, and local music scenes.

What does an artist promoter do for an artist?

An artist promoter organizes and promotes live performances, manages publicity, and secures venues and media coverage to increase the artist's visibility. They often coordinate marketing strategies, handle booking logistics, and work to build the artist's audience and reputation.
More about Artist Promoter jobs

What cities are hiring for Artist Promoter jobs?

Cities with the most Artist Promoter job openings:

What states have the most Artist Promoter jobs?

States with the most job openings for Artist Promoter jobs include:

Infographic showing various Artist Promoter job openings in the United States as of August 2026, with employment types broken down into 55% Full Time, 44% Part Time, and 1% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $62,907 per year, or $30.2 per hour.

Title Director of Marketing | Full-Time | Chartway Arena @ Old Dominion University

Iowa Events Center

Norfolk, VA • On-site

$75K - $88K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago


Job description

Director of Marketing | Full-Time | Chartway Arena @ Old Dominion University
Location US-VA-Norfolk
Job Post Information* : Posted Date 2 weeks ago(8/15/2026 7:37 PM)
Job ID 2026-33922
Location Name Chartway Arena @ Old Dominion University
Category Marketing
Type Regular Full-Time
Location : Location US-VA-Norfolk
Job Post Information* : External Company Name Oak View Group
Job Post Information* : External Company URL https://www.oakviewgroup.com/
Location : Postal Code 23529
Location : Address 4320 Hampton Boulevard
Job Post Information* : Post End Date 11/6/2026
Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

Position Summary

The Director of Marketing is responsible for the promotion of concerts, sporting events, and shows within Chartway Arena and S.B. Ballard Stadium as well as handling advertising for ODU's basketball and football programs. Responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise, and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.

This role pays an annual salary of $75,000-$88,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until November 6, 2026.

About the Venue

Chartway Arena is a 9,100-seat multi-purpose arena located on the campus of Old Dominion University. Operated by OVG, Chartway Arena is known as one of the premier mid-sized collegiate venues in the country. Chartway Arena is home to Old Dominion Monarch men's and women's basketball, as well as concerts, family shows, and other attractions for the Hampton Roads area.

Responsibilities
  • Ensure the development, implementation and reconciliation of comprehensive marketing programs to promote concerts/shows and venues
  • Plan, organize, lead and control public relations efforts for the facility
  • Direct, hire, and train marketing staff members and oversee daily activities and long-term projects within the department
  • Assist with marketing campaign development and support for ODU Athletics programs
  • Work in conjunction with Group Sales, Premium Seating, and Box Office departments to maximize revenues.
  • Conceptualize and implement unique, impactful event-day experiences for artists, promoters, tour personnel, and guests
  • Solicit guest feedback and make recommendations to improve and enhance the guest experience
  • Develop new marketing programs and initiatives to maximize ticket sales, such as third-party partnerships, new media avenues, and non-traditional marketing opportunities for the facility and its events
  • Negotiate contracts and implement creative cash/trade proposals/campaigns with partners, including digital media, radio, print, TV, outdoor, and influencers
  • Develop and implement annual marketing budget, goals, objectives, policies and priorities
  • Create, prepare and implement advertising and promotional plans for events
  • Utilize sales data, marketing analytics, and AI tools to create and revise marketing strategies
  • Communicate frequently with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
  • Assist with game day operations of ODU Athletic events, including Football and Basketball
  • Manage, maintain, and engage fans on all forms of social media.
  • Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
  • Develop collateral, including fliers, newsletters, websites, posters, postcards, email blasts, and press releases
  • Provide data and reports to corporate marketing leadership as needed
  • Establish and maintain positive, cooperative working relationships with contacts and co-workers
  • Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
  • Perform all other duties as required
Qualifications
  • Bachelor's degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related fields
  • 5-7 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Experience with media buying and promotions
  • Proficient in social media marketing on various platforms
  • Knowledge of website and email design, maintenance, and optimization
  • Knowledge of public relations
  • Demonstrated proficiency in Microsoft Office Suite
  • Experienced with Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign 
  • Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance and manage database marketing to reach new customers and drive increased revenue
Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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