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App Optimization Specialist Jobs (NOW HIRING)

West Virginia University Health System

The Clinical Optimization Specialist acts as a key clinical and operational resource focused on ... with physician and APP leaders to ensure alignment with service line documentation goals and ...

Bounteous

Senior Specialist, SEO/AEO (Contract)

... AEO Specialist, you will lead strategic search initiatives across enterprise client accounts ... Perform and present comprehensive technical, content, competitive, local, and app SEO audits.

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Benson Enterprises

Mobile App Specialist

Metairie, LA · On-site

With a focus on growing the teams' existing fan base via our platforms, our Mobile App Specialist ... Proficiency with Adobe Creative Suite and/or Figma, including creating, editing and optimizing ...

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All JobsApp Optimization Specialist Jobs

App Optimization Specialist information

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$16K

$55.8K

$102K

How much do app optimization specialist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for app optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an app optimization specialist, and why are they important?

To thrive as an App Optimization Specialist, you need a deep understanding of mobile analytics, A/B testing, and user acquisition strategies, typically supported by a degree in marketing, computer science, or a related field. Familiarity with tools such as Firebase, App Store Connect, Google Analytics, and mobile attribution platforms is essential. Strong analytical thinking, communication, and problem-solving skills help you interpret data and collaborate with development and marketing teams. These skills and tools are crucial to driving app growth, improving user experience, and maximizing ROI in a competitive mobile marketplace.

What is the difference between App Optimization Specialist vs App Developer?

AspectApp Optimization SpecialistApp Developer
Primary FocusImproving app performance, user engagement, and app store rankingsDesigning, coding, and building mobile applications
Required SkillsASO, analytics, user experience, marketingProgramming, software development, UI/UX design
Work EnvironmentMarketing teams, app stores, analytics platformsDevelopment teams, coding environments, project management
CertificationsASO certifications, analytics toolsProgramming languages, software development certifications

While an App Optimization Specialist focuses on enhancing app visibility and performance through marketing and analytics, an App Developer is responsible for creating and coding the app itself. Both roles are essential in the app lifecycle but serve different functions within the industry.

What are some common challenges an app optimization specialist faces when collaborating with development and marketing teams?

App Optimization Specialists often navigate the challenge of aligning technical improvements with business and marketing goals. Balancing user experience enhancements, such as app speed and usability, with feature requests from stakeholders can require effective communication and prioritization skills. Additionally, they collaborate closely with developers to implement updates and with marketing teams to analyze user data, ensuring that optimization efforts support both growth and retention strategies. Managing these cross-functional relationships and maintaining a data-driven approach are key aspects of the role.

What is an app optimization specialist?

App Optimization Specialists are professionals who focus on improving the performance, visibility, and user experience of mobile applications. Their responsibilities often include optimizing app store listings (ASO), analyzing user data, identifying performance bottlenecks, and implementing strategies to increase downloads and engagement. They work closely with developers, marketers, and designers to ensure the app meets technical standards and user expectations. By staying up-to-date with the latest trends and best practices, they help apps achieve higher rankings and better user retention.
More about App Optimization Specialist jobs
What cities are hiring for App Optimization Specialist jobs? Cities with the most App Optimization Specialist job openings:
What states have the most App Optimization Specialist jobs? States with the most job openings for App Optimization Specialist jobs include:
What job categories do people searching App Optimization Specialist jobs look for? The top searched job categories for App Optimization Specialist jobs are:
App Optimization Specialist jobs near you
Infographic showing various App Optimization Specialist job openings in the United States as of July 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

App Store Optimization Specialist

DraftKings, Inc.

Boston, MA • On-site

Full-time

Re-posted 20 hours ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.
What you'll do as an ASO Specialist
  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.
  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.
  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.
  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.
  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.
  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.
  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.
  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring
  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.
  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.
  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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