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App Optimization Specialist Jobs (NOW HIRING)

Getecube

$60 - $100/hr

The Role We are looking for an SEO Specialist to enhance the visibility and organic search ... Knowledge of App Store Optimization (ASO) is a plus. * Ability to work cross-functionally with ...

New

Applied Labs

$60 - $90/hr

SUMMARY At Magnolia, the Conversion Rate Optimization Specialist is responsible for improving the ... Conduct regular site walkthroughs across desktop, mobile, and App to identify UX friction, broken ...

Beauty & Hair

Digital Experience Specialist

Addison, TX · On-site

Position Summary The Digital Experience Specialist is responsible for continuously improving the ... This role combines website optimization, mobile app merchandising, customer journey improvements ...

West Virginia University Health System

The Clinical Optimization Specialist acts as a key clinical and operational resource focused on ... with physician and APP leaders to ensure alignment with service line documentation goals and ...

Bounteous

Senior Specialist, SEO/AEO (Contract)

... AEO Specialist, you will lead strategic search initiatives across enterprise client accounts ... Perform and present comprehensive technical, content, competitive, local, and app SEO audits.

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

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App Optimization Specialist information

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$16K

$55.8K

$102K

How much do app optimization specialist jobs pay per year?

As of Sep 6, 2026, the average yearly pay for app optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What is an app optimization specialist?

App Optimization Specialists are professionals who focus on improving the performance, visibility, and user experience of mobile applications. Their responsibilities often include optimizing app store listings (ASO), analyzing user data, identifying performance bottlenecks, and implementing strategies to increase downloads and engagement. They work closely with developers, marketers, and designers to ensure the app meets technical standards and user expectations. By staying up-to-date with the latest trends and best practices, they help apps achieve higher rankings and better user retention.

What are some common challenges an app optimization specialist faces when collaborating with development and marketing teams?

App Optimization Specialists often navigate the challenge of aligning technical improvements with business and marketing goals. Balancing user experience enhancements, such as app speed and usability, with feature requests from stakeholders can require effective communication and prioritization skills. Additionally, they collaborate closely with developers to implement updates and with marketing teams to analyze user data, ensuring that optimization efforts support both growth and retention strategies. Managing these cross-functional relationships and maintaining a data-driven approach are key aspects of the role.

What are the key skills and qualifications needed to thrive as an app optimization specialist, and why are they important?

To thrive as an App Optimization Specialist, you need a deep understanding of mobile analytics, A/B testing, and user acquisition strategies, typically supported by a degree in marketing, computer science, or a related field. Familiarity with tools such as Firebase, App Store Connect, Google Analytics, and mobile attribution platforms is essential. Strong analytical thinking, communication, and problem-solving skills help you interpret data and collaborate with development and marketing teams. These skills and tools are crucial to driving app growth, improving user experience, and maximizing ROI in a competitive mobile marketplace.

What is the difference between App Optimization Specialist vs App Developer?

AspectApp Optimization SpecialistApp Developer
Primary FocusImproving app performance, user engagement, and app store rankingsDesigning, coding, and building mobile applications
Required SkillsASO, analytics, user experience, marketingProgramming, software development, UI/UX design
Work EnvironmentMarketing teams, app stores, analytics platformsDevelopment teams, coding environments, project management
CertificationsASO certifications, analytics toolsProgramming languages, software development certifications

While an App Optimization Specialist focuses on enhancing app visibility and performance through marketing and analytics, an App Developer is responsible for creating and coding the app itself. Both roles are essential in the app lifecycle but serve different functions within the industry.

More about App Optimization Specialist jobs

What cities are hiring for App Optimization Specialist jobs?

Cities with the most App Optimization Specialist job openings:

What states have the most App Optimization Specialist jobs?

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What job categories do people searching App Optimization Specialist jobs look for?

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App Optimization Specialist jobs near you
Infographic showing various App Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

Search Engine Optimization (SEO) Specialist

Air Apps

San Francisco, CA • On-site

$60K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 9 days ago

Key responsibilities

  • Develop and execute SEO strategies to improve organic traffic and rankings.

  • Conduct keyword research and optimize content for search engines.

  • Monitor website performance using SEO tools and report on key SEO performance metrics.

Job description

About Air Apps
At Air Apps, we believe in thinking bigger-and moving faster. We're a family-founded company on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018-and now with offices in both Lisbon and San Francisco-we've remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you'll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management-and change lives along the way.
The Role
We are looking for an SEO Specialist to enhance the visibility and organic search performance of our apps and websites. You will work closely with marketing, product, and development teams to implement effective SEO strategies that drive growth.
Please note that this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.
Responsibilities
  • Develop and execute SEO strategies to improve organic traffic and rankings.
  • Conduct keyword research and optimize content for search engines.
  • Monitor website performance using SEO tools (Google Analytics, Search Console, Ahrefs, etc.).
  • Collaborate with content and product teams to create SEO-friendly content.
  • Stay updated with the latest SEO trends and algorithm updates.
  • Perform technical SEO audits and recommend improvements.
  • Track and report on key SEO performance metrics.

Requirements
  • Around 3+ years of experience in SEO, preferably in a digital product or app-based business.
  • Strong understanding of on-page, off-page, and technical SEO.
  • Experience with keyword research tools, Google Analytics, and SEO platforms.
  • Knowledge of App Store Optimization (ASO) is a plus.
  • Ability to work cross-functionally with content, design, and engineering teams.
  • Excellent analytical and problem-solving skills.

What benefits are we offering?
  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference - an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership

Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

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