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App Optimization Specialist Jobs (NOW HIRING)

Tennessee Oncology

APP, Hospitalist

Chattanooga, TN · On-site

... cancer care specialists, is home to one of the leading clinical trial networks in the country ... Provides continuity of care to patients in the inpatient and outpatient setting to achieve optimal ...

The Walt Disney Company

Associate Editor APP

Bristol, CT

$58K - $79K/yr

... specialists that are responsible for the fan experience with editorial content and streams on ... While an SEO team maximizes the reach and types of content that fans are searching for off platform ...

StackAdapt

We're looking for a strategic, customer-focused Sales Specialist to partner with enterprise ... app growth strategies. * Familiarity with omnichannel advertising, AI-powered optimization ...

Bowhead

Web Content Specialist

Mclean, VA · On-site

... app, providing quality control of data/content, and presenting outreach training to staff ... Optimizing text for SEO and ensuring all web pages are compliant with federal accessibility laws ...

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App Optimization Specialist information

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$16K

$55.8K

$102K

How much do app optimization specialist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for app optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an app optimization specialist, and why are they important?

To thrive as an App Optimization Specialist, you need a deep understanding of mobile analytics, A/B testing, and user acquisition strategies, typically supported by a degree in marketing, computer science, or a related field. Familiarity with tools such as Firebase, App Store Connect, Google Analytics, and mobile attribution platforms is essential. Strong analytical thinking, communication, and problem-solving skills help you interpret data and collaborate with development and marketing teams. These skills and tools are crucial to driving app growth, improving user experience, and maximizing ROI in a competitive mobile marketplace.

What is the difference between App Optimization Specialist vs App Developer?

AspectApp Optimization SpecialistApp Developer
Primary FocusImproving app performance, user engagement, and app store rankingsDesigning, coding, and building mobile applications
Required SkillsASO, analytics, user experience, marketingProgramming, software development, UI/UX design
Work EnvironmentMarketing teams, app stores, analytics platformsDevelopment teams, coding environments, project management
CertificationsASO certifications, analytics toolsProgramming languages, software development certifications

While an App Optimization Specialist focuses on enhancing app visibility and performance through marketing and analytics, an App Developer is responsible for creating and coding the app itself. Both roles are essential in the app lifecycle but serve different functions within the industry.

What are some common challenges an app optimization specialist faces when collaborating with development and marketing teams?

App Optimization Specialists often navigate the challenge of aligning technical improvements with business and marketing goals. Balancing user experience enhancements, such as app speed and usability, with feature requests from stakeholders can require effective communication and prioritization skills. Additionally, they collaborate closely with developers to implement updates and with marketing teams to analyze user data, ensuring that optimization efforts support both growth and retention strategies. Managing these cross-functional relationships and maintaining a data-driven approach are key aspects of the role.

What is an app optimization specialist?

App Optimization Specialists are professionals who focus on improving the performance, visibility, and user experience of mobile applications. Their responsibilities often include optimizing app store listings (ASO), analyzing user data, identifying performance bottlenecks, and implementing strategies to increase downloads and engagement. They work closely with developers, marketers, and designers to ensure the app meets technical standards and user expectations. By staying up-to-date with the latest trends and best practices, they help apps achieve higher rankings and better user retention.
More about App Optimization Specialist jobs
What cities are hiring for App Optimization Specialist jobs? Cities with the most App Optimization Specialist job openings:
What states have the most App Optimization Specialist jobs? States with the most job openings for App Optimization Specialist jobs include:
What job categories do people searching App Optimization Specialist jobs look for? The top searched job categories for App Optimization Specialist jobs are:
App Optimization Specialist jobs near you
Infographic showing various App Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

LA Kings - Digital Marketing Specialist

AEG Worldwide

El Segundo, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Anschutz Entertainment Group rating

6.2

Company rating: 6.2 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

COMPANY INFORMATION
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
JOB DESCRIPTION
The Digital Marketing Specialist will manage the day-to-day operations of the LA Kings website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement. The role is responsible for managing website and mobile app content, executing and optimizing paid media campaigns, overseeing digital advertising inventory, and translating campaign performance into actionable insights. This position collaborates closely with internal stakeholders and external agency partners to execute marketing campaigns, manage timelines, and continually improve the organization's digital channels through data-driven recommendations.
ESSENTIAL FUNCTIONS
  • Manage day-to-day operations of the LA Kings website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications.
  • Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team's media agency, including creative coordination, audience targeting, pacing, and optimization.
  • Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience.
  • Support paid media strategy and agency management by assisting with campaign planning, flighting, audience segmentation, performance reviews, and day-to-day communication with external agency partners.
  • Manage mobile app engagement initiatives, including app content updates, push notifications, fan engagement campaigns, sweepstakes, contests, lead generation programs and mobile activations through platforms such as YinzCam (mobile app platform) and Tradable Bits (fan engagement & data capture platform).
  • Analyze digital marketing performance using internal BI tools, analytics platforms, and agency reporting to develop campaign insights, performance recaps and data-driven optimization recommendations.
  • Oversee digital marketing projects across internal teams and external partners, ensuring creative assets, timelines, approvals, and campaign deliverables remain on track.
  • Research emerging digital marketing trends, technologies, and best practices to recommend platform enhancements and strategies that improve digital performance, fan engagement, and overall user experience.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
The Digital Marketing Specialist must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
  • Knowledge of UI/UX guidelines and design language
  • Strong understanding of marketing principles and application - branding, advertising, CRM, analytics, and SEO
  • Self-starter and ability to keep up in a fast-paced environment while meeting deadlines
  • Naturally curious and have a passion to ideate and advance innovation of digital products
  • Must be detail-oriented and have good organization skills
  • Working knowledge of Google Analytics
  • Proficient in Microsoft Office Suite (Word, PowerPoint, etc.
  • Excellent communication and organizational skills.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Passion for sports and a deep understanding of the LA Kings brand and hockey culture is a plus.
  • Ability to work game days, related events inclusive of evenings, weekends, and holidays.
  • Agency or vendor management experience preferred; sports/entertainment experience a plus.

QUALIFICATION STANDARDS
Education:
  • BA/BS Degree (4-year) in Marketing, Business, Journalism, English focus preferred

Experience:
  • 4-6 years related work experience
  • Understanding of and experience with basic front-end languages (HTML)
  • Previous experience reporting and presenting digital analytics (Google, Adobe, etc
  • Experience in digital marketing, with a strong emphasis on paid media and website and app operations
  • Experience with digital ad platforms, trafficking, and performance reporting tools.

Payscale: $71,000 - $78,000
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits Full-Time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
Employer does not offer work visa sponsorship for this position.
#LI-LAKings #LI-Onsite

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