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App Optimization Specialist Jobs (NOW HIRING)

harkins

Digital Marketing Specialist

Scottsdale, AZ · On-site

... for optimizing paid advertising campaigns across Google and other paid media platforms, and utilizing the CMS to maintain and optimize the Harkins website/app. The Specialist also owns the GA4 ...

Harkins

Digital Marketing Specialist

Scottsdale, AZ · On-site

$60 - $90/hr

The Specialist also owns the GA4 reporting and Google Tag Manager strategy. Harkins Theatres has ... app and ad performance. * Owns SEO strategy by identifying technical, on-page and content ...

Tennessee Oncology

Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home ... Provides continuity of care to patients in the inpatient and outpatient setting to achieve optimal ...

Tennessee Oncology

APP, Hospitalist

Chattanooga, TN · On-site

Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home ... Provides continuity of care to patients in the inpatient and outpatient setting to achieve optimal ...

Tennessee Oncology

Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home ... Provides continuity of care to patients in the inpatient and outpatient setting to achieve optimal ...

Tennessee Oncology

APP, Hospitalist

Chattanooga, TN · On-site

Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home ... Provides continuity of care to patients in the inpatient and outpatient setting to achieve optimal ...

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App Optimization Specialist information

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$16K

$55.8K

$102K

How much do app optimization specialist jobs pay per year?

As of Sep 6, 2026, the average yearly pay for app optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What is an app optimization specialist?

App Optimization Specialists are professionals who focus on improving the performance, visibility, and user experience of mobile applications. Their responsibilities often include optimizing app store listings (ASO), analyzing user data, identifying performance bottlenecks, and implementing strategies to increase downloads and engagement. They work closely with developers, marketers, and designers to ensure the app meets technical standards and user expectations. By staying up-to-date with the latest trends and best practices, they help apps achieve higher rankings and better user retention.

What are some common challenges an app optimization specialist faces when collaborating with development and marketing teams?

App Optimization Specialists often navigate the challenge of aligning technical improvements with business and marketing goals. Balancing user experience enhancements, such as app speed and usability, with feature requests from stakeholders can require effective communication and prioritization skills. Additionally, they collaborate closely with developers to implement updates and with marketing teams to analyze user data, ensuring that optimization efforts support both growth and retention strategies. Managing these cross-functional relationships and maintaining a data-driven approach are key aspects of the role.

What are the key skills and qualifications needed to thrive as an app optimization specialist, and why are they important?

To thrive as an App Optimization Specialist, you need a deep understanding of mobile analytics, A/B testing, and user acquisition strategies, typically supported by a degree in marketing, computer science, or a related field. Familiarity with tools such as Firebase, App Store Connect, Google Analytics, and mobile attribution platforms is essential. Strong analytical thinking, communication, and problem-solving skills help you interpret data and collaborate with development and marketing teams. These skills and tools are crucial to driving app growth, improving user experience, and maximizing ROI in a competitive mobile marketplace.

What is the difference between App Optimization Specialist vs App Developer?

AspectApp Optimization SpecialistApp Developer
Primary FocusImproving app performance, user engagement, and app store rankingsDesigning, coding, and building mobile applications
Required SkillsASO, analytics, user experience, marketingProgramming, software development, UI/UX design
Work EnvironmentMarketing teams, app stores, analytics platformsDevelopment teams, coding environments, project management
CertificationsASO certifications, analytics toolsProgramming languages, software development certifications

While an App Optimization Specialist focuses on enhancing app visibility and performance through marketing and analytics, an App Developer is responsible for creating and coding the app itself. Both roles are essential in the app lifecycle but serve different functions within the industry.

More about App Optimization Specialist jobs

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App Optimization Specialist jobs near you
Infographic showing various App Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

App Growth Marketing Manager

PRICELINE CAREERS

Manhattan, NY • On-site

$95 - $120/hr

Other

Posted 19 days ago

Job description

This role is eligible for our hybrid work model: Two days in-office.

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.

Why this job’s a big deal:

We’re looking for an App Growth & Acquisition Specialist to help grow Priceline’s mobile app audience and drive high-quality installs at scale. This role sits at the heart of our performance marketing team — blending analytics, creativity, and strategy to acquire new app users. If you’re data-driven, love testing new growth tactics, and want to make a measurable impact on one of the most recognized brands in travel, this is a chance to shape how millions of travelers discover and book with Priceline.

In this role you will get to:

Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).

Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.

Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.

Collaborate with:
  • creative teams to test and evolve ad concepts, messaging, and app store assets
  • analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
  • Product and CRM teams to improve onboarding, retention, and LTV of acquired users
  • Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
  • Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
  • Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
  • You’ll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
  • Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.
Who you are:

3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.

Proven track record managing paid app install campaigns and ASO programs.

Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.

Experience with A/B testing, creative optimization, and data-driven decision-making.

Deep understanding of mobile attribution, tracking, and privacy frameworks.

Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.

Passion for travel, technology, and innovation in the mobile space.

Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.

The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.

Salary and Benefits

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $95,000-$120,000.
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