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MARKETING | MAKING THINGS BETTER BY MAKING BETTER THINGS.
THE OPPORTUNITY:
Marketing matters here at Lakeshirts and visuals are at the heart of how we tell our story. From product photography to scroll-stopping content, we use imagery, design, and emerging tools like AI to show why Life's Better in a T-Shirt.
We're looking for someone with a background in graphic design and photo editing to join our team as a Marketing Designer & Image Specialist that helps create, refine, and elevate our visual content across channels. A core part of this role is ensuring our product imagery is consistently high quality and on brand, from precise image clipping to accurate color correction that brings our products to life.
This is a hands-on role for someone who takes pride in the details and thrives in both execution and creation. Throughout the year, the role will flex based on business needs. During key seasons the focus will be on high volume image production and image team support, which is the primary focus, and at other times it will shift toward broader content creation. We are also actively exploring how AI can enhance our workflows, and this role will help push that forward.
You'll work across marketing channels which may including email, catalogs, sales tools, socials and more. Helping turn great products into compelling visual stories that support engagement and sales. This role partners with the broader marketing team to create marketing materials for the broader organization. If you love creating, improving, and bringing ideas to life, hop on the t-shirt train. It's a pretty great ride.
Schedule: Monday-Friday, 8am-4pm or 9am-5pm
Onsite at our headquarters in Detroit Lakes
Pay: $17-$18.50/hr
ESSENTIAL JOB FUNCTIONS | Create + Execute+ Elevate
Photography + Image Support

• Own the preparation and execution support of photoshoots, including garment prep, product coordination, and prop organization to ensure efficient and high-quality output
• Execute precise image clipping, retouching, and color correction to maintain accurate, consistent product imagery
• Support and contribute to product photography and editing with a focus on lighting, color accuracy, and consistency
• Export, organization, and maintenance of image and video assets following established systems and standards
• Maintain and update assets within garment and image management systems, ensuring accuracy and accessibility
• Partner closely with the Marketing Image Manager and broader marketing team to ensure smooth workflows from shoot preparation through final asset delivery

Marketing Material Creation

• Ensure effective, branded, marketing materials in print, digitally, and beyond through coordination, analysis and review. This includes, but is not limited to the following:
  • Catalogs and flyers
  • Digital assets (web pages, web images, etc.)
  • Email marketing
  • Rep sell tools- fliers, sourcebooks, digital information
  • Postcards/Thank you cards/Newsletters
  • Advertising- sales-related ads, billboards, specialty signage projects, etc.
  • Employee marketing- internal plant signage, t-shirt gifts, and other various deliverables based on company needs
• Ensure line catalogs are produced effectively and on time to support sales efforts
• Work with and take direction from Project Manager and Creative Directors to appropriately configure catalogs
• Design layout of catalogs
  • Organize completion of catalogs to include page set up and proofing
  • Work with Project Manager on delivery, timelines, and proofing when necessary

• Work closely with other Marketing resources and division Sales Managers to coordinate trade show booth designs, layout and miscellaneous signage requests
• Work cross functionally with Marketing and other departments to utilize company resources to implement brand and marketing strategies
• Execute standardization of internal/external look and feel (logos, fonts, hangtags, etc.) to guide consistency throughout all divisions, marketing and communications

Workflow Improvement & AI Integration

• Explore and apply AI tools to improve content creation workflows, efficiency, and output quality
• Identify opportunities to streamline image production and content processes through new tools or approaches
• Contribute ideas that expand the team's creative capabilities and overall content output
• Adapt focus based on seasonal business needs, shifting between high-volume image production and broader content creation and creative support

QUALIFICATIONS | Detailed-Oriented Creator + Strong Visual Instincts

• Degree in Graphic Design, Photography, Visual Arts, Marketing, or related field, or 1-3 years of experience in a professional visual content, photography, or production-focused role
• Strong proficiency in image editing, including image clipping and accurate color correction with a high attention to detail
• Experience or interest in creating content for social platforms, with an understanding of visual trends
• Creative capability in a variety of media such as photography, video, graphic design, and/or AI-driven content creation
• Interest in exploring and applying AI tools to improve content creation workflows and output
• Strong creative eye for color, composition, perspective, and layout
• Highly organized with the ability to manage multiple priorities and maintain detailed asset workflows
• Clear and effective communicator, both written and verbal
• Willingness to assist Marketing Image Manager and the marketing team in a range of capacities
• Comfortable working within a fast-paced, evolving environment and adapting to shifting priorities
• Familiarity with project management tools such as Monday.com, Trello, Asana, or similar is a plus
• Ability to contribute to and thrive within a collaborative, team-oriented culture
• Must love dogs (we kinda like them and we hope you do, too)

WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts, we believe in making work as awesome as the apparel we create. We're not just a t-shirt company- we're also a hat, sticker, and sock company (and so much more!). We're a place where creativity meets culture, where ideas and innovation are encouraged, and where the atmosphere is truly one-of-a-kind. As one of the largest screenprinting manufacturers in the U.S., we decorate a variety of garments and accessories for the resort, licensed collegiate, and K-12 markets, supported by over 1,000 ah-mazing team members from sea to shining sea.
OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values, having fun, and working with great people who make every day an opportunity to thrive. We're looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity, teamwork, continuous improvement, and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.
LIFE'S BETTER IN A T-SHIRT & SO IS WORK! Here's what you can expect when you join the Lakeshirts team:

• Compensation| Work Hard. Get Rewarded: Guided by our value of meritocracy, we offer a compensation package that reflects your unique skills, talents, and contributions. You are not just a number-your success, ideas, and efforts directly shape your growth and earning potential, empowering you to take your career to the next level. And there is an option to be paid daily!
• Insurance Benefits | We've Got You Covered: From health and life insurance to voluntary benefits like dental, vision, short-term/long-term disability, and critical illness & accident coverage, we've got you covered; benefits kick in the first of the month following 60 days of full-time employment
• Paid Time Off | Life Outside of Work: Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
• Profit Sharing | If We're Profitable. You're Profitable: When we win, you win
• Retirement Planning | Free Money? Yes, Please!: Our 401(k) program helps you plan for the future
• Onsite Perks | Get in my Belly: At our HQ in Detroit Lakes, enjoy hot breakfast, lunch, and snacks from our subsidized cafeteria
• Dogs @ Work| Yes. It's A Thing. And It's Pawsome: Bring your furry friend to work, because we believe dogs just make everything better
• Relaxed Dress Code | Wear What Makes You Feel Your Best: Whether it's jeans, tees, and flip flops- we believe comfort fuels creativity, and we offer an employee merchandise discount to keep you & your family well-stocked
• Flexible Work Schedules | Full Time, Part Time & Everything In Between: Because we understand the importance of work-life balance
• Unique Culture | That Is Priceless: We make work fun; we believe in teamwork, giving back to our communities and doing what we love with great people, and always rocking a t-shirt, a hat, and some cool socks

Cognitive or Mental Requirements of the Job:
Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.
Physical Demands:
CONTINUOUSLY: Sit
OCCASIONALLY: Lift, Stand, Walk, Carry, Push, Pull, Climb, Balance, Bend, Twist, Crawl, Reach, Lift under 10 lbs., Lift 10-50 lbs.,
Lift over 50 lbs., Carry under 10 lbs., Carry 10-50 lbs., Carry over 50 lbs., Reaching above, at, and below shoulder height
NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment