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Advertising Media Planner Jobs (NOW HIRING)

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

... outdoor advertising, newspaper and magazine (offline & online) o Couponing via FSI, shared and ... media planning and buying group, applying media solutions to overall client objectives • Work ...

Ad Results Media, LLC

Media Planner

Senior Media Planner OVERVIEW The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client's advertising campaigns. Media Planners are expected to ...

Major League Baseball

Media Planner

New York, NY

$70K - $72K/yr

As a Media Planner, you will play a crucial role in creating effective advertising solutions for our clients. You will collaborate closely with the sales team and internal stakeholders to develop ...

OneScreen

Associate OOH Media Planner

Boston, MA · On-site

We are building a marketplace for out-of-home advertising. Media experiences in the real world [aka ... About the role We're looking for a motivated OOH Media Planner to join our Planning team. You'll ...

Omnicom Media US

Media Planner

New York, NY · On-site

Bachelor's degree (Advertising/Marketing, Communications, or Business preferred) * 1-2 years of media planning experience (Pharma vertical is a plus!) * Strong presentation and communication skills

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Advertising Media Planner information

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$40.5K

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$120.5K

How much do advertising media planner jobs pay per year?

As of Jun 13, 2026, the average yearly pay for advertising media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

How much does a media planner get paid?

A media planner's average salary varies by experience and location but typically ranges from $50,000 to $85,000 annually. Entry-level media planners earn around $45,000 to $55,000, while experienced professionals can earn over $100,000 with advanced skills in media research and campaign management.

How does an Advertising Media Planner typically collaborate with creative teams and clients during campaign development?

Advertising Media Planners work closely with creative teams to ensure that the media strategy aligns with the campaign’s messaging and target audience. They provide insights on consumer behavior, preferred media channels, and budget allocations, which inform creative decisions. Additionally, Media Planners regularly meet with clients to present media plans, gather feedback, and adjust strategies based on client goals and performance data. This collaborative approach ensures campaigns are both effective and aligned with the client’s objectives.

What jobs pay 2000 a day?

Advertising media planners typically do not earn $2,000 a day; such high daily rates are more common in specialized freelance consulting, executive-level roles, or high-profile agency positions with extensive experience and a strong client base. These roles often require advanced skills, industry reputation, and sometimes a combination of commission or project-based compensation.

What is the difference between Advertising Media Planner vs Media Buyer?

AspectAdvertising Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans advertising campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, purchases media inventory
Skills & CertificationsMarket research, strategic planning, media analyticsNegotiation, media buying platforms, industry knowledge
Work EnvironmentCollaborates with creative teams, clients, and media vendorsWorks closely with media vendors, ad agencies, and clients

While both roles focus on media and advertising, the Advertising Media Planner creates strategic plans and targets audiences, whereas the Media Buyer handles the purchasing and placement of ads. Together, they ensure effective media campaigns from planning to execution.

What is the role of a media planner in advertising?

A media planner in advertising is responsible for developing strategies to select the most effective media channels to reach target audiences. They analyze market data, negotiate with media outlets, and create media schedules to optimize campaign performance. Proficiency in media research tools and understanding audience demographics are essential for this role.

What are the key skills and qualifications needed to thrive as an Advertising Media Planner, and why are they important?

To thrive as an Advertising Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or advertising, often supported by a relevant degree. Familiarity with media planning tools like Nielsen, comScore, and Google Analytics, as well as proficiency in Excel and media buying platforms, is typically required. Exceptional communication, negotiation abilities, and creative problem-solving set top performers apart in this role. These skills ensure effective campaign strategy, efficient media buying, and measurable results for clients in a competitive advertising landscape.

How much money does a media planner make?

A media planner's salary varies based on experience, location, and employer, but the median annual wage in the advertising industry is around $65,000 to $75,000. Entry-level positions typically start lower, while experienced media planners or those in senior roles can earn over $100,000 annually. Skills in data analysis and media buying tools can influence earning potential.

What does an Advertising Media Planner do?

An Advertising Media Planner is responsible for selecting the most effective media platforms to promote a client’s brand, product, or service. They analyze target audiences, research media options, and develop strategies to maximize the impact of advertising campaigns within budget constraints. Media planners work closely with clients and creative teams to ensure the advertising message reaches the right people at the right time. Their goal is to optimize the placement and timing of ads across various media channels, such as television, radio, digital, and print.
More about Advertising Media Planner jobs
What cities are hiring for Advertising Media Planner jobs? Cities with the most Advertising Media Planner job openings:
What job categories do people searching Advertising Media Planner jobs look for? The top searched job categories for Advertising Media Planner jobs are:
Advertising Media Planner jobs near you
Infographic showing various Advertising Media Planner job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Media Planner

Media Planner

Zimmerman Advertising

Fort Lauderdale, FL • On-site

Full-time

Posted 28 days ago

Job description

Job Description
Overall Objective:
To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.
Responsibilities:
• Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)
o Couponing via FSI, shared and direct mail alternatives
o Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value.
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
o Understanding of current marketplace conditions,
o Competitive spending,
o Media and Promotional Opportunities
o Invoice Approval and Billing.
Requirements
• Bachelor's degree in business, marketing, advertising or related field
• 4+ years media planning experience as a Media Planner
• Demonstrated presentation and writing skills
• Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Experience in working with retail clients is highly desirable
• Experience directly managing a staff of one or more is highly desirable
• Full-service agency experience preferred, but not required
The responsibilities are many, various, and not limited to those written in this document

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