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Advertising Media Planner Jobs (NOW HIRING)

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

... outdoor advertising, newspaper and magazine (offline & online) o Couponing via FSI, shared and ... media planning and buying group, applying media solutions to overall client objectives • Work ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

... outdoor advertising, newspaper and magazine (offline & online) o Couponing via FSI, shared and ... a media planning and buying group, applying media solutions to overall client objectives · Work ...

Ad Results Media, LLC

Media Planner

Senior Media Planner OVERVIEW The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client's advertising campaigns. Media Planners are expected to ...

Mindstream Media Group

Media Planner

Chicago, IL · On-site

$70K/yr

Stay current on media trends, emerging platforms, and evolving planning best practices Qualifications & Experience: * 1-3 years of experience in media planning or related advertising/marketing roles ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

Stay current on media trends, emerging platforms, and evolving planning best practices Qualifications & Experience: * 1 3 years of experience in media planning or related advertising/marketing roles ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

Stay current on media trends, emerging platforms, and evolving planning best practices Qualifications & Experience: * 1-3 years of experience in media planning or related advertising/marketing roles ...

Mindstream Media Group

Media Planner, Chicago

Chicago, IL · On-site

$70K/yr

Stay current on media trends, emerging platforms, and evolving planning best practices Qualifications & Experience: * 1 3 years of experience in media planning or related advertising/marketing roles ...

Red House Communications

Media Planner

Pittsburgh, PA · On-site

$50K - $60K/yr

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively ... Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency ...

Publicis Groupe Holdings B.V

Media Planner

Manhattan, NY · On-site

$50K - $73K/yr

Company description We are Heartbeat, the Challenger Agency in healthcare marketing & advertising ... Media planning experience across multiple channels * Working knowledge of 3rd party software ...

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Advertising Media Planner information

See salary details

$40.5K

$75.1K

$120.5K

How much do advertising media planner jobs pay per year?

As of Sep 9, 2026, the average yearly pay for advertising media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What does an advertising media planner do?

An Advertising Media Planner is responsible for selecting the most effective media platforms to promote a client’s brand, product, or service. They analyze target audiences, research media options, and develop strategies to maximize the impact of advertising campaigns within budget constraints. Media planners work closely with clients and creative teams to ensure the advertising message reaches the right people at the right time. Their goal is to optimize the placement and timing of ads across various media channels, such as television, radio, digital, and print.

What are the key skills and qualifications needed to thrive as an advertising media planner?

To thrive as an Advertising Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or advertising, often supported by a relevant degree. Familiarity with media planning tools like Nielsen, comScore, and Google Analytics, as well as proficiency in Excel and media buying platforms, is typically required. Exceptional communication, negotiation abilities, and creative problem-solving set top performers apart in this role. These skills ensure effective campaign strategy, efficient media buying, and measurable results for clients in a competitive advertising landscape.

How does an advertising media planner typically collaborate with creative teams and clients during campaign development?

Advertising Media Planners work closely with creative teams to ensure that the media strategy aligns with the campaign’s messaging and target audience. They provide insights on consumer behavior, preferred media channels, and budget allocations, which inform creative decisions. Additionally, Media Planners regularly meet with clients to present media plans, gather feedback, and adjust strategies based on client goals and performance data. This collaborative approach ensures campaigns are both effective and aligned with the client’s objectives.

What is the difference between Advertising Media Planner vs Media Buyer?

AspectAdvertising Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans advertising campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, purchases media inventory
Skills & CertificationsMarket research, strategic planning, media analyticsNegotiation, media buying platforms, industry knowledge
Work EnvironmentCollaborates with creative teams, clients, and media vendorsWorks closely with media vendors, ad agencies, and clients

While both roles focus on media and advertising, the Advertising Media Planner creates strategic plans and targets audiences, whereas the Media Buyer handles the purchasing and placement of ads. Together, they ensure effective media campaigns from planning to execution.

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Cities with the most Advertising Media Planner job openings:

What are popular job titles related to Advertising Media Planner jobs?

For Advertising Media Planner jobs, the most frequently searched job titles are:

Advertising Media Planner jobs near you
Infographic showing various Advertising Media Planner job openings in the United States as of September 2026, with employment types broken down into 2% Internship, 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planner

Fort Lauderdale, FL

Zimmerman Advertising
Marketing • 1 - 5K employees
Learn more about Zimmerman Advertisingexternal

Full-time

Re-posted 26 days ago

Job description

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

       Work as part of a media planning and buying group, applying media solutions to overall client objectives

       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

       train assistant level employees

       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

       Plan traditional media campaign strategy in tandem with interactive media team

       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans

       Complete assigned areas of the annual media plan(s) in their entirety

       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

       Negotiate the print/OOH rates and added value.

       Issue insertion orders from BAP for all print/OOH/internet planned for each market

       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

 

Requirements

       Bachelor's degree in business, marketing, advertising or related field

       4+ years media planning experience as a Media Planner

       Demonstrated presentation and writing skills

       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

       MS Office: Internet Explorer, Excel, Word and PowerPoint

       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

       Experience in working with retail clients is highly desirable

       Experience directly managing a staff of one or more is highly desirable

       Full-service agency experience preferred, but not required

 

 

The responsibilities are many, various, and not limited to those written in this document

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