Advertising Manager Jobs in Tennessee (NOW HIRING)

The Sr. Marketing Manager, Brand, Advertising, In-Store Experience, will drive the strategic direction and execution of marketing initiatives across our Retail Brand, Owned Brands, Advertising and In-Store Experience. This role will be responsible for enhancing brand equity, driving store and online transactions, and optimizing the in-store customer journey to drive engagement, loyalty, and revenue.

The ideal candidate is a strategic, data-driven marketer with expertise in retail marketing, owned brand management, and in-store marketing. They will work cross-functionally to leverage customer insights, sales data, and competitive analysis to develop and execute high-impact marketing strategies that support business growth. This role also requires strong project management skills, leadership experience, direct oversight of external agencies and the ability to communicate effectively across teams and present to senior leadership.

    Bachelor's degree in Marketing, Business, Advertising, Communications, or related field
    8+ years of experience in marketing, brand management, or owned brand strategy within a national retailer, CPG company, or ad agency
    Experience in automotive aftermarket, consumer goods, or specialty retail is a plus
    Strong background in brand development, consumer validation, packaging, and go-to-market strategy
    Exceptional project management and leadership skills, with the ability to manage multiple initiatives simultaneously
    Experience presenting to and working with senior leadership
    Proficiency in MS Office Suite, especially PowerPoint and Excel
    Ability to thrive in a fast-paced environment and work cross-functionally with merchandising, operations, and creative teams

1.    Retail Brand Strategy & Execution
    Develop and execute the AutoZone brand strategy to enhance customer perception and loyalty
    Oversee brand positioning, messaging, and creative direction across all marketing channels
    Partner with cross-functional teams (eCommerce, merchandising, operations) to ensure brand consistency in all customer touchpoints
    Lead brand awareness campaigns, sponsorships, and partnerships to expand brand reach
    Maintain compliance with legal and regulatory standards for all marketing and communication efforts
    Manage relationships with external agencies to develop campaigns, creative assets, and branding initiatives
2.    Owned Brands Growth & Marketing
    Lead marketing and brand development strategies for owned brands, ensuring differentiation and meaningful market positioning
    Partner with internal stakeholders and external agencies to develop key brand attributes (e.g., name, logo, design system)
    Use consumer research, competitive audits, and sales data to optimize product positioning and drive owned brand growth
    Develop creative briefs to inform business and communication objectives, brand positioning, and campaign execution
    Work closely with merchandising and product development teams to align marketing strategies with product launches and category goals
    Ensure consistency in voice and visual creative across all marketing touchpoints, including packaging, signage, and digital content
3.    Advertising Creative Management
    Oversee the creative development and execution of advertising campaigns, ensuring alignment with brand identity and marketing objectives
    Work closely with Creative, Media, and Digital teams to develop compelling TV, radio, print, social, and digital advertising
    Manage external creative agencies, production partners, and media agencies to produce high-quality, effective campaigns
    Ensure advertising creative is data-driven, customer-centric, and optimized for engagement and conversion
    Develop storytelling strategies that enhance brand equity and reinforce key product messages
4.    In-Store Experience & Shopper Engagement
    Lead in-store marketing initiatives, including signage, displays, and experiential activations
    Develop strategies to optimize store layouts and merchandising to enhance the customer journey and drive conversion
    Partner with store operations teams to ensure a seamless execution of in-store marketing programs
    Work closely with Creative, Brand, Digital Experience, and Merchandising teams to develop digital content and in-store signage
5.    Data-Driven Marketing & Performance Optimization
    Analyze marketing analytics, sales data, and customer insights to refine marketing strategies and measure success
    Establish and report on key KPIs, including brand awareness & preference, owned brand penetration, and in-store engagement metrics
    Continuously test and optimize campaigns to improve performance and effectiveness
    Lead the development of annual marketing plans and provide direct visibility to senior leadership