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Advertising Data Analyst Jobs (NOW HIRING)

Work within the media, advertising, or marketing analytics ecosystem * Experience working in ... You help make data easier to use and interpret for everyone around you * You are the architect of ...

Data Analyst

Columbus, OH · On-site

$75 - $115/hr

In the advertising community, OBM is widely recognized as the owner of the highest impact and most ... Orange Barrel Media is seeking a Data Analyst to join our growing Data and Insights team. This role ...

Data Analyst

Manhattan, NY · On-site

$70K - $90K/yr

Who We Are adMarketplace is the largest global marketplace for Native Search advertising. For over ... The Role We are looking for a Data Analyst who thrives on turning complex data into clear ...

WI · On-site

$70 - $90/hr

As a data analyst, you dive in data gathered across digital platforms (websites, mobile apps, marketing automation platforms, advertising channels, social networks, etc.) and translate data points ...

The Data Analyst helps support all aspects of analytic initiatives from conception to completion ... Advanced degree (Master's/PhD) in Statistics, Economics, Marketing, Advertising, or other ...

The Data Analyst helps support all aspects of analytic initiatives from conception to completion ... Advanced degree (Master's/PhD) in Statistics, Economics, Marketing, Advertising, or other ...

Data Analyst

Irvine, CA · On-site

$70 - $100/hr

... and Advertising Applications. You will handle the heavy analytical lifting, ensuring that the data presented to our automotive clients is accurate, unified, and actionable. Key Responsibilities:

Analyze advertising data across the portfolio to identify performance gaps, optimization opportunities, and growth levers * Monitor and evaluate team performance metrics, holding the Ad Support team ...

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage ... We are on the hunt for a talented Data Analyst I to join our Strategy & Analytics team to assist ...

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Advertising Data Analyst information

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$34K

$82.6K

$136K

How much do advertising data analyst jobs pay per year?

As of Aug 24, 2026, the average yearly pay for advertising data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
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Cities with the most Advertising Data Analyst job openings:

What states have the most Advertising Data Analyst jobs?

States with the most job openings for Advertising Data Analyst jobs include:

Data Analyst

Columbus, OH • On-site

Orange Barrel Media
Marketing • 11 - 50 employees

Full-time

Posted 10 days ago


Job description

About the role
Orange Barrel Media is seeking a Data Analyst to join our growing Data and Insights team. This role is ideal for someone who has thrived in a lean, fast-paced environment where you have had to be both the strategist and the executor-someone comfortable defining what needs to be built and then building it. You will contribute to the full data lifecycle-from architecting data solutions and building pipelines to delivering polished insights and strategic recommendations to leadership.
Please provide a cover letter sharing how your experience and interests align with this opportunity.
What you'll do
Technical and Analytical Execution
  • Design and implement end-to-end data solutions that translate business needs into scalable analytics architecture
  • Proven understanding of data models, semantic layers, and analytics structures that support multiple use cases across the organization
  • Write and optimize moderate SQL queries (CTEs, window functions, complex joins) to integrate and analyze internal and external datasets
  • Support & maintain ETL processes and data pipelines for reliable, production-ready data delivery
  • Support the Director of Analytics and Sr Data Analyst as needed for dashboards and visualizations aligned to business priorities and analytics best practices
  • Ensure accuracy, performance, and long-term maintainability of analytics outputs and infrastructure

Strategy, Insights, and Collaboration
  • Translate ambiguous business questions into analytical frameworks and actionable insights
  • Communicate findings clearly through dashboards, presentations, and data storytelling for technical and non-technical audiences
  • Partner cross-functionally with Sales, Finance, Technology, and leadership to shape analytics priorities and decision-making
  • Manage multiple initiatives with strong ownership, prioritization, and accountability for high-quality outcomes

Qualifications
Required
  • Bachelor's degree in Analytics, Economics, Mathematics, Computer Science, or related fields
  • 3-5+ years in data analytics roles, including significant experience defining requirements, designing data models, and owning solution architecture (not just building dashboards from specifications)
  • 2+ years writing SQL queries using CTEs, window functions, and advanced techniques
  • Experience with dashboarding tools (e.g., Tableau, Power BI, Looker)
  • Highly organized and detail-oriented, with the ability to maintain accuracy in dynamic, fast-changing environments
  • Excellent communicator who can tell compelling stories with data to technical and non-technical audiences
  • Ability to connect data outputs to real-world business use cases and troubleshoot technical issues

Preferred
  • Work within the media, advertising, or marketing analytics ecosystem
  • Experience working in smaller, fast-moving organizations where you have built processes from scratch or solved problems without established playbooks
  • Comfort collaborating with Sales, Finance, and Technology teams in a complex, cross-functional environment

What Success Looks Like
  • You approach the business as a partner and seek to understand the "why" behind the data
  • You take ownership of your work while remaining open to feedback and collaboration
  • You balance technical rigor with practical, business-ready outputs
  • You help make data easier to use and interpret for everyone around you
  • You are the architect of how we approach analytics problems, designing solutions that scale as we grow
COMPANY OVERVIEW
Orange Barrel Media (OBM) creates and operates iconic urban media displays that advertisers ask for by name in top U.S. markets. Since our founding in 2004, OBM has pioneered a community-oriented model of outdoor media development and is nationally recognized by cities and real estate owners alike seeking to implement premier media programs that add to the character of urban places. In the advertising community, OBM is widely recognized as the owner of the highest impact and most memorable advertising locations in the cities where it operates.
The OBM team is also a leader in smart city infrastructure, launching the Interactive Kiosk Experience (IKE) platform in concert with cities across the U.S. through the company IKE Smart City. IKE is a best-in-class public engagement platform that helps cities communicate with the public, enliven the pedestrian experience, and tell the story of their city. The core pillars of the IKE platform are public benefit and social equity, values that we seek to maximize in every IKE market to achieve city objectives and exceed community expectations.
We are a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow.
Learn more at www.obm.com and www.ikesmartcity.com.