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Advertising Data Analyst Jobs in Indiana (NOW HIRING)

Partner with HR and business unit leaders to grow the analyst function as the company scales Commercial and Marketing Partnership * Serve as the primary data partner to Marketing, Advertising, and ...

Senior Segment Analyst

Franklin, IN

$80K - $99K/yr

... data on established and prospective customer and on the company's competitors by analyzing sales and loss statistics, advertising and marketing campaigns, products and services offered and current ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

Leads protocol development, data analysis and report preparation. * Maintains safety records and ... Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date.

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Advertising Data Analyst information

See Indiana salary details

$13

$37

$63

How much do advertising data analyst jobs pay per hour?

As of Jun 23, 2026, the average hourly pay for advertising data analyst in Indiana is $37.19, according to ZipRecruiter salary data. Most workers in this role earn between $26.83 and $45.10 per hour, depending on experience, location, and employer.

Is AI replacing data analysts?

AI is automating certain tasks within the role of an advertising data analyst, such as data processing and basic analysis, but it does not fully replace the need for human expertise in interpreting complex data, developing strategies, and making decisions. Data analysts who develop skills in machine learning tools and data visualization are better positioned to work alongside AI technologies. Human judgment remains essential for nuanced insights and strategic planning in advertising analytics.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming an advertising data analyst. Success in this field depends on skills such as data analysis, proficiency with tools like Excel, SQL, or Tableau, and continuous learning. Many professionals transition into data analysis at various ages and find opportunities through relevant training and experience.

What does an advertising analyst do?

An advertising analyst examines data related to advertising campaigns to evaluate their effectiveness and optimize future strategies. They analyze metrics such as click-through rates, conversions, and return on investment using tools like Excel and analytics platforms, often working with marketing teams to improve campaign performance.

What field is the highest paid data analyst?

In the field of data analysis, specialized roles such as financial, healthcare, and technology sectors tend to offer the highest salaries. Data analysts with advanced skills in machine learning, programming, and data visualization tools like Python, R, or Tableau often earn higher compensation, especially in industries with complex data needs.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Indiana? For Advertising Data Analyst jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Advertising Data Analyst jobs in Indiana look for? The top searched job categories for Advertising Data Analyst jobs in Indiana are:
What cities in Indiana are hiring for Advertising Data Analyst jobs? Cities in Indiana with the most Advertising Data Analyst job openings:
Marketing Data Analyst, South Bend, IN (On-Site)

Marketing Data Analyst, South Bend, IN (On-Site)

1st Source Bank

South Bend, IN

$84K - $105K/yr

Full-time

Posted 8 days ago


1st Source Bank rating

9.1

Company rating: 9.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

3rd of 141 rated banks


Job description

POSITION SUMMARY
Works closely with manager and marketing colleagues to better leverage bank and third-party data that leads to business and customer insights and segmentations, identifies product and/or service improvements, and drives client acquisition and retention strategies. Responsible for presenting data-driven initiatives/projects and results to executive management and sales managers for consideration as well as assisting in their development and execution. Collaborates closely with IT and data partners to help mature the bank’s analytic capabilities and reporting tools.
 
ESSENTIAL REQUIREMENTS
  • Analyzes external and internal client data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google), statistical analysis tools, and campaign management (HubSpot / Salesforce) software tools.
  • Provides actionable overall market and customer insights to address key strategic questions.
  • Responsible for tracking, reporting, and analyzing the performance of marketing deliveries, ad-hoc analytic requests, and development/automation of regular reports.
  • Understands the regulatory management and use of data, as well as audience targeting modeling.
  • Creates presentations to provide market and consumer insights.
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for client data.
  • Collaborates with IT and other data partners on how best to leverage bank and third-party data.
  • Works with the Operations teams when data quality and/or errors are found in primary sources.
  • Uses statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for diagnosis and prediction.
  • Works with programmers, engineers, and business line management to identify process, improvement opportunities, propose system modifications, and devise  strategies.
  • Prepares final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to make important decisions based on various facts and trends.
  • Understands all applicable laws and regulations that apply to the position and comply with the requirements.
  • Regular and predictable attendance is an essential requirement of the position.
  • Completes all compliance training related to the position.
NON-ESSENTIAL FUNCTIONS
Performs all other duties as assigned 
 
EXPERIENCE/SKILLS
  • Five (5)+ years of work experience in marketing research, statistical or data analysis preferred.
  • Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
  • Experience building and automating management-level reporting.
  • Experience with Microsoft Power BI, Tableau, or similar data visualization tools.
  • Experience in statistical analysis (SAS or R).
  • Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) preferred.
  • Proficient in marketing research and statistical analysis.
  • Excellent analytical skills and a high degree of business acumen.
  • Strong organizational, communication, and presentation skills.
  • Proven ability to handle concurrent projects with attention to detail and accuracy.

EDUCATION
Bachelor’s degree in a quantitative discipline or graduate degree preferred.

TRAVEL REQUIREMENTS
Minimal or occasional travel for meetings, projects, or training as needed.
 
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform essential functions.
 

While performing the duties of this job, the employee is required to sit, stand and walk; use hands and fingers to operate keyboard and other office equipment; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop or kneel. The employee may occasionally lift and/or move up to 10 pounds.

EQUIPMENT 
MS Office PC, fax, phone, and standard office equipment.


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