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Advertising Analyst Jobs in Alabama (NOW HIRING)

NEOGOV - Test

Human Resources Analyst

Linden, AL · On-site

$50K - $75K/yr

Study consumers' reactions to new products and package designs, and to advertising efforts, using ... Analytical or scientific software - Scientific Software International TESTFACT; SPSS software;

Morgan Lewis

$95K - $152K/yr

The Analyst supports the Manager by coordinating operational aspects of the acquisitions lifecycle ... The foregoing salary range applies only to the specific available position advertised herein. The ...

New

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

C Spire

Media Operations Specialist

Birmingham, AL · On-site

... advertising Build, measure, and continuously improve cross-channel campaign performance to drive engagement, efficiency, and revenue Monitor and analyze campaign performance metrics across digital ...

Fox Television Stations

Analyze political advertising trends, competitive activity, and spending across key races to identify revenue opportunities and provide actionable market intelligence. * Maintain a strong presence ...

New

Fox Corporation

Analyze political advertising trends, competitive activity, and spending across key races to identify revenue opportunities and provide actionable market intelligence. * Maintain a strong presence ...

New

EnthuZiastic

Growth Hacker - Remote

Huntsville, AL · On-site

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Birmingham, AL · Remote

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Birmingham, AL · On-site

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Tuscaloosa, AL · Remote

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

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Showing results 21-40

All JobsAdvertising Analyst JobsAdvertising Analyst Jobs in Alabama

Advertising Analyst information

See Alabama salary details

$35.8K

$54.9K

$70.7K

How much do advertising analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for advertising analyst in Alabama is $54,879.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,500.00 and $61,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an advertising analyst?

To thrive as an Advertising Analyst, you need strong analytical skills, a solid understanding of marketing principles, and a relevant degree such as marketing, business, or statistics. Familiarity with digital analytics tools like Google Analytics, ad platforms (Facebook Ads, Google Ads), and data visualization software is typically required. Strong communication, attention to detail, and problem-solving abilities help you interpret data and provide actionable insights to stakeholders. These skills are crucial for optimizing advertising strategies, ensuring effective campaign performance, and driving business growth.

How does an advertising analyst typically collaborate with other teams to optimize campaign performance?

An Advertising Analyst works closely with marketing, creative, and sales teams to ensure advertising campaigns meet business objectives. They provide data-driven insights and performance reports that help shape campaign strategies and creative direction. Regular meetings and cross-functional reviews are common, enabling analysts to share findings and recommend adjustments for better results. This collaborative approach ensures campaigns are continuously optimized based on real-time analytics and feedback.

What is the difference between Advertising Analyst vs Media Planner?

AspectAdvertising AnalystMedia Planner
Required CredentialsBachelor's in Marketing, Advertising, or related field; often certifications in analytics toolsBachelor's in Marketing, Advertising, or related field; certifications in media planning or digital tools
Work EnvironmentData analysis, reporting, and strategy development in office settingsCampaign planning, media buying, and client coordination in agency or corporate settings
Employer & Industry UsageAdvertising agencies, marketing departments, media companiesAdvertising agencies, media buying firms, marketing departments

Advertising Analysts focus on analyzing data to optimize advertising campaigns, while Media Planners develop strategies to select the best media channels. Both roles require marketing knowledge and often overlap in campaign development, but Advertising Analysts are more data-driven, whereas Media Planners focus on media strategy and placement.

Do advertising analysts make a lot of money?

Advertising analysts typically earn a median salary that varies by experience and location, with entry-level positions starting around $45,000 annually and experienced analysts earning over $80,000. Salaries can increase with specialized skills in data analysis, marketing tools, and certifications, reflecting the demand for analytical expertise in advertising campaigns.

Is advertising a high paying job?

Advertising analysts often earn competitive salaries that vary based on experience, location, and company size. Entry-level positions typically have lower pay, while experienced analysts or those in senior roles can earn higher wages, especially with specialized skills or certifications. Overall, advertising can be a well-paying career, but salaries depend on multiple factors.

What does an advertising analyst do?

An advertising analyst evaluates the effectiveness of advertising campaigns by analyzing data such as reach, engagement, and conversion rates. They use tools like Excel, analytics software, and marketing platforms to identify trends, optimize strategies, and improve return on investment for advertising efforts.

What are popular job titles related to Advertising Analyst jobs in AL?

For Advertising Analyst jobs in AL, the most frequently searched job titles are:

Advertising Analyst jobs near you
Infographic showing various Advertising Analyst job openings in Alabama as of August 2026, with employment types broken down into 85% Full Time, 7% Part Time, and 8% Contract. Highlights an 80% Physical, 9% Hybrid, and 11% Remote job distribution, with an average salary of $54,879 per year, or $26.4 per hour.

Workday Business Analyst II - 529847

The University of Alabama

Tuscaloosa, AL • On-site

$68K - $89K/yr

Full-time

Posted 3 days ago

New

University Of Alabama rating

7.1

Company rating: 7.1 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

416th of 628 rated colleges and universities

Job description

Workday Business Analyst II - 529847
Job no: 529847
Work type: Regular Full-time (Benefits eligible)
Location: Tuscaloosa
Categories: Information Systems/Technology Support
Pay Grade/Pay Range: Minimum: $68,500 - Midpoint: $89,100 (Salaried E11)
Department/Organization: 500005 - Enterprise Continuous Innovation
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Note to Applicants: Position is eligible for hybrid work subject to University policy.
Job Summary: The Workday Business Analyst II gathers, documents, and analyzes business requirements for Workday configuration changes, security updates, and cross-application process improvements. Translates business needs into clear, functional specifications and configuration requirements for review. Conducts gap analyses between current system capabilities and desired business outcomes. Recommends solutions aligned with institutional standards. Participates in testing activities, including test case development, execution, and defect documentation for system changes and enhancements. Facilitates requirement workshops, working sessions, and stakeholder interviews to ensure accurate capture of business needs. Participates in audit preparation and compliance reviews by providing process documentation and analysis support.
Required Minimum Qualifications: Bachelor's degree and two (2) years of experience supporting or working with Workday or similar Enterprise Resource Planning (ERP) systems; OR master's degree and some experience supporting or working with Workday or similar Enterprise Resource Planning (ERP) systems.
Skills and Knowledge: Demonstrated ability to document business requirements, process flows, and functional specifications. Strong analytical, problem-solving, and critical thinking skills. Effective written and verbal communication skills with the ability to engage both technical and non-technical stakeholders. Proficiency with standard business tools including Microsoft Office (Word, Excel, Visio, PowerPoint).
Preferred Qualifications: Bachelor's degree or higher in business administration, information systems, or a related field and four (4) years of business analysis, systems analysis, or related analysis experience. Experience with Workday or another enterprise SaaS ERP platform (e.g., Salesforce, PeopleSoft, Banner). Familiarity with ERP configuration, security roles, or cross-functional business process design. Experience working in a higher education or large, complex organizational environment. IIBA ECBA certification or equivalent business analysis credential. Exposure to change management, project management, or SDLC methodologies.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC's Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
Advertised: 31 Aug 2026 Central Daylight Time
Applications close: 07 Sep 2026 Central Daylight Time

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