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Ad Operations Jobs in Texas (NOW HIRING)

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation. * Experience building reports and dashboards that translate performance data ...

Citi

Media Planning Analyst

Irving, TX · On-site

$69K - $96K/yr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: Support the development of integrated ...

Citi

Media Planning Associate

Irving, TX · On-site

$87K - $131K/yr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: Support the development of integrated ...

Citigroup, Inc.

Media Planning Analyst

Irving, TX · On-site

$69K - $96K/yr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: * Support the development of integrated ...

Citigroup Inc.

Media Planning Analyst

Irving, TX · On-site

$69 - $96/hr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: * Support the development of integrated ...

Dell, Inc.

Programmatic Manager

Round Rock, TX · On-site

$58K - $64K/yr

The Programmatic Manager works closely with regional leadership, media planners, creative enablement, analytics, and ad operations to ensure campaigns are launched on time, optimized effectively, and ...

Citigroup, Inc.

Media Planning Associate

Irving, TX · On-site

$87K - $131K/yr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: * Support the development of integrated ...

Univision

Multimedia Sales Executive

Houston, TX · On-site

Partner cross-functionally with Marketing, Research, Ad Operations, and Content teams to develop cohesive proposals * Execute and oversee campaigns to ensure successful delivery, performance, and ...

Koddi

Director of Program Management

Fort Worth, TX · On-site

Solid understanding of the campaign lifecycle, optimization tactics, and ad operations fundamentals. * Ability to analyze campaign data, identify actionable insights, and translate performance trends ...

1 point system

Azure AD Architect

Plano, TX · On-site

$60.75 - $79.25/hr

Job Title Azure AD DEVELOPER - Global Identity Integration Location Hybrid in Plano, TX Type of ... Develop and manage backend services for user provisioning and identity lifecycle operations.

1 point system

Azure AD DEVELOPER

Plano, TX · On-site

$52.75 - $65.25/hr

They really want to focus on somebody who has Azure AD architecture experience. They need to know ... Develop and manage backend services for user provisioning and identity lifecycle operations.

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All JobsAd Operations JobsAd Operations Jobs in Texas

Ad Operations information

See Texas salary details

$55K

$60.6K

$64.7K

How much do ad operations jobs pay per year?

As of Sep 6, 2026, the average yearly pay for ad operations in Texas is $60,557.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,200.00 and $62,900.00 per year, depending on experience, location, and employer.

What is ad operations?

Ad Operations, often abbreviated as Ad Ops, refers to the team and processes responsible for managing, delivering, and optimizing digital advertising campaigns. This includes setting up ad campaigns, trafficking creatives, monitoring performance, troubleshooting issues, and ensuring ads run smoothly across digital platforms. Ad Operations professionals work closely with sales, marketing, and technical teams to maximize ad revenue and campaign effectiveness. Their expertise ensures that ads reach the right audience while meeting both client and publisher goals.

What are the key skills and qualifications needed to thrive as an ad operations professional, and why are they important?

To excel in Ad Operations, you need analytical skills, attention to detail, and a background in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad servers (like Google Ad Manager), programmatic platforms, and analytics tools is typically required. Strong communication, problem-solving, and organizational skills help you manage campaigns and collaborate with cross-functional teams effectively. These abilities are essential to ensure accurate campaign execution, optimize performance, and deliver results for clients and stakeholders.

What are some common challenges faced in ad operations, and how can they be managed effectively?

Professionals in Ad Operations often encounter challenges such as tight campaign deadlines, frequent changes in client requirements, and the need to troubleshoot issues across multiple ad platforms. Effective communication with sales, creative, and technical teams is key to managing these challenges, as is staying organized and detail-oriented. Proactively learning about new ad technologies and maintaining up-to-date documentation can also help streamline workflows and minimize errors.

What is the difference between Ad Operations vs Media Planner?

AspectAd OperationsMedia Planner
Primary RoleManage ad campaigns, trafficking, and optimizationDevelop media strategies, select channels, and plan ad placements
Skills & CertificationsAd tech tools, campaign management, analyticsMarket research, media buying, strategic planning
Work EnvironmentDigital advertising teams, ad tech platformsMarketing agencies, media departments
Industry UsageAdvertising, digital mediaAdvertising, marketing, media agencies

Ad Operations focuses on executing and optimizing ad campaigns using technical tools, while Media Planners develop strategies to reach target audiences through media channels. Both roles are essential in digital advertising but differ in scope and responsibilities.

What are the most commonly searched types of Ad Operations jobs in Texas?

The most popular types of Ad Operations jobs in Texas are:

What cities in Texas are hiring for Ad Operations jobs?

Cities in Texas with the most Ad Operations job openings:

Ad Operations jobs near you
Infographic showing various Ad Operations job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 10% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $60,557 per year, or $29.1 per hour.

Paid Social Strategist

Hearst Communications, Inc.

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Hearst rating

6.6

Company rating: 6.6 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

57th of 78 rated media

Job description


Paid Media Strategist
The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including Meta, YouTube, TikTok, and LinkedIn. This role combines paid media strategy with technical expertise in analytics, tracking, attribution, and reporting to ensure campaigns are accurately measured and continuously optimized for performance. The ideal candidate is both data-driven and client-focused, with experience leveraging tools such as GA4, Google Tag Manager, Looker Studio, Agency Analytics, CRM Automations/Connections, Zapier, Meta Pixel, and Conversion API to deliver actionable insights and business results.
Core Responsibilities:
  • Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
  • Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
  • Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
  • Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
  • Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
  • Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
  • Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
  • Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
  • Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
  • Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Qualifications:
  • 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
  • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
  • Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
  • Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
  • Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
  • Experience building reports and dashboards that translate performance data into actionable business insights.
  • Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
  • Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
  • Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
  • Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
  • Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.

Our Benefits:
At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.

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