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Ad Operations Jobs in Texas (NOW HIRING)

Smadex SLU

Ad Operations Analyst

Austin, TX · On-site

Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on ...

Smadex SLU

Ad Operations Analyst

Austin, TX · On-site

Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on ...

Optimum

Local Ad Sales Account Executive

Amarillo, TX · On-site

Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more. If you are tech-savvy, data-driven, client focused ...

TRG, Inc.

AdOps/Analytics Strategist

Dallas, TX · On-site

$120K - $155K/yr

Description We're on the hunt for an ad operations/analytics strategist who is ready to help make sure our great creative and strategic work gets in front of the best audience. Our ad ops/analytics ...

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Ad Operations information

See Texas salary details

$55K

$60.6K

$64.7K

How much do ad operations jobs pay per year?

As of Jul 14, 2026, the average yearly pay for ad operations in Texas is $60,557.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,200.00 and $62,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Ad Operations professional, and why are they important?

To excel in Ad Operations, you need analytical skills, attention to detail, and a background in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad servers (like Google Ad Manager), programmatic platforms, and analytics tools is typically required. Strong communication, problem-solving, and organizational skills help you manage campaigns and collaborate with cross-functional teams effectively. These abilities are essential to ensure accurate campaign execution, optimize performance, and deliver results for clients and stakeholders.

What are some common challenges faced in Ad Operations, and how can they be managed effectively?

Professionals in Ad Operations often encounter challenges such as tight campaign deadlines, frequent changes in client requirements, and the need to troubleshoot issues across multiple ad platforms. Effective communication with sales, creative, and technical teams is key to managing these challenges, as is staying organized and detail-oriented. Proactively learning about new ad technologies and maintaining up-to-date documentation can also help streamline workflows and minimize errors.

What is an ad operations job?

An ad operations job involves managing the setup, delivery, and optimization of digital advertising campaigns across various platforms. It requires skills in ad trafficking, data analysis, and familiarity with ad management tools like Google Campaign Manager or DoubleClick. The role ensures ads run smoothly, meet performance goals, and comply with client specifications.

What are Ad Operations?

Ad Operations, often abbreviated as Ad Ops, refers to the team and processes responsible for managing, delivering, and optimizing digital advertising campaigns. This includes setting up ad campaigns, trafficking creatives, monitoring performance, troubleshooting issues, and ensuring ads run smoothly across digital platforms. Ad Operations professionals work closely with sales, marketing, and technical teams to maximize ad revenue and campaign effectiveness. Their expertise ensures that ads reach the right audience while meeting both client and publisher goals.

What is the ad operation?

Ad operations involve managing the process of delivering digital advertisements across platforms. This includes tasks such as ad trafficking, campaign setup, tracking, optimization, and reporting, often using tools like ad servers and analytics software. Professionals in this role ensure ads run smoothly and meet campaign goals.

What jobs pay $500,000 a year in the US?

In the field of ad operations, senior roles such as Director of Ad Operations or Vice President of Advertising can reach or exceed $500,000 annually, especially in large companies or agencies. These positions typically require extensive experience, leadership skills, and expertise in digital advertising platforms and data analysis.

What is the difference between Ad Operations vs Media Planner?

AspectAd OperationsMedia Planner
Primary RoleManage ad campaigns, trafficking, and optimizationDevelop media strategies, select channels, and plan ad placements
Skills & CertificationsAd tech tools, campaign management, analyticsMarket research, media buying, strategic planning
Work EnvironmentDigital advertising teams, ad tech platformsMarketing agencies, media departments
Industry UsageAdvertising, digital mediaAdvertising, marketing, media agencies

Ad Operations focuses on executing and optimizing ad campaigns using technical tools, while Media Planners develop strategies to reach target audiences through media channels. Both roles are essential in digital advertising but differ in scope and responsibilities.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior ad operations managers, programmatic directors, and digital media directors often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with ad tech tools like demand-side platforms (DSPs) and ad servers.
What are the most commonly searched types of Ad Operations jobs in Texas? The most popular types of Ad Operations jobs in Texas are:
What cities in Texas are hiring for Ad Operations jobs? Cities in Texas with the most Ad Operations job openings:
Ad Operations jobs near you
Infographic showing various Ad Operations job openings in Texas as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $60,557 per year, or $29.1 per hour.

Ad Operations Analyst

Smadex SLU

Austin, TX • On-site

Full-time

Medical, Dental, Vision

Re-posted 2 days ago

Job description

Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs globally and we are adding talent to fuel our ambitious plans.
We are excited to announce an incredible opportunity to join Smadex's growing US team. We seek quantitative, proactive analyst who can translate complex data into decisive trading strategies, driving extraordinary performance results for our US client base.
This is a critical revenue-generating role, acting as the primary execution and optimization engine for Smadex's high-budget performance campaigns. This individual is a quantitative professional responsible for expert execution in our proprietary platform, owning the strategic trading decisions that maximize client ROAS and LTV. This role demands analytical self-sufficiency and exceptional strategic communication to articulate performance drivers to internal teams.
Important note: This role is fundamentally focused on performance strategy and optimization application. Candidates must understand data systems but are explicitly not required to possess skills in: Developing ETL pipelines; writing production-level code or scripts (e.g., Python, R, Java) for modeling or automation; architecting core BI reporting infrastructure (e.g., SQL development for internal tools, dashboard creation); or engineering/fine-tuning core machine learning models. We hire dedicated Data Engineers, BI Analysts, and Data Scientists to handle tool and infrastructure development, allowing our Campaign Analysts to focus 100% on driving client revenue.
Key responsibilities:
  • Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
  • Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
  • Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
  • Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
  • Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
  • Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
  • Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
  • Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Required skills and qualifications:
  • Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem.
  • Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV).
  • Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel.
  • Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure.
  • Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders.
  • Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued.

What's in it for you?
  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.
Join Smadex and become part of a dynamic, collaborative, and global team committed to building the biggest company in the mobile advertising world.

Apply