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Ad Operations Jobs in Dallas, TX (NOW HIRING)

Citigroup, Inc.

Senior Ad Trafficking Specialist

Irving, TX · On-site

$74K - $92K/yr

The ideal candidate will possess a mastery of ad serving technologies, exceptional leadership in problem-solving, and a proactive approach to driving operational excellence within a fast-paced ...

Citigroup, Inc.

Media Lead Analyst

Irving, TX · On-site

We are seeking an experienced and detail-oriented Ad Trafficking Manager with 6-10 years of progressive experience in digital ad operations and ad trafficking, including extensive hands-on expertise ...

SPECTRUM

Advertising Coordinator

Dallas, TX

$20/hr

The Execution pillar brings campaigns to life through Ad Operations, Media Content, Optimization, and Reporting, ensuring accurate delivery, quality control, and clear performance visibility.

SPECTRUM

Marketing Coordinator

Dallas, TX · On-site

$20/hr

The Execution pillar brings campaigns to life through Ad Operations, Media Content, Optimization, and Reporting, ensuring accurate delivery, quality control, and clear performance visibility.

SPECTRUM

Account Specialist

Dallas, TX · On-site

$20/hr

The Execution pillar brings campaigns to life through Ad Operations, Media Content, Optimization, and Reporting, ensuring accurate delivery, quality control, and clear performance visibility.

Citigroup, Inc.

Media Planning Associate

Irving, TX · On-site

$87K - $131K/yr

This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: * Support the development of integrated ...

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Ad Operations information

See Dallas, TX salary details

$58.4K

$64.3K

$68.8K

How much do ad operations jobs pay per year?

As of Aug 11, 2026, the average yearly pay for ad operations in Dallas, TX is $64,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,800.00 and $66,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an ad operations professional, and why are they important?

To excel in Ad Operations, you need analytical skills, attention to detail, and a background in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad servers (like Google Ad Manager), programmatic platforms, and analytics tools is typically required. Strong communication, problem-solving, and organizational skills help you manage campaigns and collaborate with cross-functional teams effectively. These abilities are essential to ensure accurate campaign execution, optimize performance, and deliver results for clients and stakeholders.

What are some common challenges faced in ad operations, and how can they be managed effectively?

Professionals in Ad Operations often encounter challenges such as tight campaign deadlines, frequent changes in client requirements, and the need to troubleshoot issues across multiple ad platforms. Effective communication with sales, creative, and technical teams is key to managing these challenges, as is staying organized and detail-oriented. Proactively learning about new ad technologies and maintaining up-to-date documentation can also help streamline workflows and minimize errors.

What is ad operations?

Ad Operations, often abbreviated as Ad Ops, refers to the team and processes responsible for managing, delivering, and optimizing digital advertising campaigns. This includes setting up ad campaigns, trafficking creatives, monitoring performance, troubleshooting issues, and ensuring ads run smoothly across digital platforms. Ad Operations professionals work closely with sales, marketing, and technical teams to maximize ad revenue and campaign effectiveness. Their expertise ensures that ads reach the right audience while meeting both client and publisher goals.

What is the difference between Ad Operations vs Media Planner?

AspectAd OperationsMedia Planner
Primary RoleManage ad campaigns, trafficking, and optimizationDevelop media strategies, select channels, and plan ad placements
Skills & CertificationsAd tech tools, campaign management, analyticsMarket research, media buying, strategic planning
Work EnvironmentDigital advertising teams, ad tech platformsMarketing agencies, media departments
Industry UsageAdvertising, digital mediaAdvertising, marketing, media agencies

Ad Operations focuses on executing and optimizing ad campaigns using technical tools, while Media Planners develop strategies to reach target audiences through media channels. Both roles are essential in digital advertising but differ in scope and responsibilities.

What are the most commonly searched types of Ad Operations jobs in Dallas, TX? The most popular types of Ad Operations jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Ad Operations jobs? Cities near Dallas, TX with the most Ad Operations job openings:
Ad Operations jobs near you
Infographic showing various Ad Operations job openings in Dallas, TX as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $64,300 per year, or $30.9 per hour.

Group Manager, Advertising Trafficking & Advertising Operations

Citigroup, Inc.

Irving, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 171 rated banks

Job description

We are seeking an accomplished and highly strategic Group Manager, Ad Trafficking & Operations, with a minimum of 10 years of progressive experience in digital ad operations, including significant leadership and team management responsibilities. The ideal candidate will be a seasoned expert in ad serving technologies, particularly Google Campaign Manager 360 (CM360), and will possess a deep understanding of the digital advertising ecosystem. This role requires exceptional leadership skills to manage and mentor a team of Ad Trafficking Coordinators and Managers, drive operational efficiencies, ensure flawless campaign execution, and contribute to the strategic evolution of our ad operations capabilities.
Responsibilities:
  • Strategic Leadership & Department Oversight: Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs. Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering a high-performance culture, continuous improvement, and professional development. Oversee the entire ad trafficking workflow, from campaign setup to reporting, ensuring adherence to best practices, quality standards, and service level agreements (SLAs). Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability.
  • Operational Excellence & Process Optimization: Drive the standardization and optimization of ad trafficking processes, naming conventions, and quality assurance protocols across the group. Implement robust pre-launch and post-launch QA strategies to minimize errors and ensure impeccable campaign execution and data integrity. Champion the adoption of automation and innovative solutions to streamline workflows and reduce manual effort. Establish and monitor key performance indicators (KPIs) for the team, driving accountability and continuous performance improvement.
  • Advanced Ad Technology & Tracking Expertise: Provide expert guidance and oversight on complex campaign setups, advanced tracking methodologies, and intricate ad serving challenges across various platforms, including CM360, Innovid, Flashtalking, and other DSPs. Ensure the accurate implementation and rigorous verification of floodlight tags, conversion pixels, and various ad tags, maintaining superior data quality for reporting and optimization. Proactively identify, diagnose, and resolve sophisticated technical issues related to ad serving, creative rendering, tracking discrepancies, and data reporting, escalating to vendor support as needed.
  • Team Development & Mentorship: Recruit, train, mentor, and develop a team of high-performing ad operations professionals, nurturing their skills and career growth. Conduct regular performance reviews, provide constructive feedback, and facilitate ongoing learning opportunities. Foster a collaborative and supportive team environment that encourages problem-solving, knowledge sharing, and innovation.
  • Cross-functional Collaboration & Stakeholder Management: Serve as a primary liaison between Ad Operations and cross-functional teams, including Media Planning, Media Buying, Creative, Analytics, and Client Services. Communicate technical requirements, operational capabilities, and best practices effectively to internal and external stakeholders. Collaborate with sales and account teams to support new business pitches and strategic client initiatives, ensuring operational feasibility and excellence.
  • Vendor Relationship Management: Manage relationships with key ad tech vendors (e.g., Google, Innovid, Flashtalking), staying abreast of product updates, new features, and troubleshooting support. Negotiate and manage service agreements with external partners as needed.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:
  • 10+ years of progressive experience in digital ad operations, with at least 3-5 years in a managerial or group lead role, overseeing teams of ad traffickers/coordinators.
  • 10+ years of experience in media, branding and advertising including managing teams
  • Passionate about advertising and marketing and curious about new developments in the industry
  • Deep expertise and hands-on experience with Google Campaign Manager 360 (CM360) is mandatory.
  • Extensive knowledge of the digital advertising ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and various ad formats (display, video, rich media, native).
  • Proven ability to strategize, implement, and optimize complex ad trafficking workflows and processes.
  • Strong understanding of web technologies, including HTML, JavaScript, and familiarity with web debugging tools (e.g., Chrome Developer Tools).
  • Exceptional leadership, mentorship, and team development skills.
  • Superior problem-solving, analytical, and data interpretation abilities.
  • Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to diverse audiences.
  • Demonstrated ability to manage multiple priorities, projects, and stakeholders in a fast-paced, high-volume environment.
  • Preferred Skills (Bonus Points):
  • Advanced experience with Innovid, Flashtalking, or other enterprise-level ad servers.
  • Experience with other Demand-Side Platforms (DSPs) like DV360, The Trade Desk, etc.
  • Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager).
  • Experience with programmatic advertising operations.
  • Project management certification (e.g., PMP) is a plus.

Education:
  • Bachelor's/University degree, Master's degree preferred (Master's degree (MBA or equivalent) or Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is highly preferred)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 12, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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