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Account Based Marketing Jobs in Riverside, CA (NOW HIRING)

Western Digital

Head of Global Social Media

Irvine, CA · On-site

$139K - $186K/yr

... account-based marketing and customer engagement. This role is a key steward of WD's brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition ...

Western Digital

Head of Global Social Media

Irvine, CA · On-site

... account-based marketing and customer engagement. This role is a key steward of WD's brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition ...

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All JobsAccount Based Marketing JobsAccount Based Marketing Jobs in Riverside, CA

Account Based Marketing information

See Riverside, CA salary details

$32.3K

$68.3K

$109K

How much do account based marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for account based marketing in Riverside, CA is $68,264.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,600.00 and $79,800.00 per year, depending on experience, location, and employer.

What is account based marketing?

Account Based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Rather than casting a wide net, ABM focuses marketing and sales resources on a clearly defined set of target accounts, personalizing campaigns and messaging to each account. This approach often leads to higher engagement rates, improved alignment between sales and marketing teams, and increased return on investment, especially in B2B environments.

How does an account based marketing professional typically collaborate with sales teams to drive results?

In an Account Based Marketing role, close collaboration with sales teams is essential to identify high-value target accounts, align on messaging, and coordinate outreach strategies. ABM professionals work with sales to develop personalized campaigns and share insights from engagement data, ensuring both teams are focused on the same goals. Regular meetings and shared metrics help maintain alignment, enabling both marketing and sales to nurture leads more effectively and accelerate the sales cycle. This partnership is key for measuring ROI and achieving successful account penetration.

What are the key skills and qualifications needed to thrive as an account based marketing professional, and why are they important?

To thrive in Account Based Marketing, you need expertise in targeted marketing strategy, data analysis, and a solid understanding of B2B sales cycles, often supported by a marketing degree or relevant experience. Familiarity with CRM platforms, marketing automation tools like HubSpot or Marketo, and account intelligence software is typically required. Strong collaboration, communication, and project management skills set standout ABM professionals apart. These competencies are vital for effectively orchestrating multi-channel campaigns and driving high-value account engagement and revenue growth.

What is the difference between Account Based Marketing vs Content Marketing Specialist?

AspectAccount Based MarketingContent Marketing Specialist
Primary FocusTargeting specific high-value accounts with personalized campaignsCreating and distributing content to attract and engage audiences
Skills & CredentialsMarketing automation, data analysis, account targetingContent creation, SEO, storytelling
Work EnvironmentB2B marketing teams, often in tech or enterprise sectorsMarketing or communications teams across various industries
GoalsGenerate qualified leads from key accountsBuild brand awareness and nurture leads through content

While both roles are vital in marketing strategies, Account Based Marketing focuses on personalized outreach to specific accounts, whereas Content Marketing Specialists develop content to attract a broader audience. Understanding these differences helps organizations align their marketing efforts effectively.

What are the most commonly searched types of Account Based Marketing jobs in Riverside, CA?

The most popular types of Account Based Marketing jobs in Riverside, CA are:

What are popular job titles related to Account Based Marketing jobs in Riverside, CA?

For Account Based Marketing jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Account Based Marketing jobs in Riverside, CA look for?

The top searched job categories for Account Based Marketing jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Account Based Marketing jobs?

Cities near Riverside, CA with the most Account Based Marketing job openings:

Account Based Marketing jobs near you
Infographic showing various Account Based Marketing job openings in Riverside, CA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 16% Part Time, and 7% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $68,264 per year, or $32.8 per hour.

Sales Development Representative (SDR) II

Parsec Automation Corp.

Anaheim, CA

Full-time

Medical, PTO

Re-posted yesterday

Job description

About Parsec

Parsec Automation Corp. (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS platform to tackle even the most complex manufacturing challenges, Parsec's solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible. 

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer's front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge operational program.

Role

The Sales Development Representative (SDR) II is responsible for generating qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and strategic account outreach. Reporting to the Director of Demand Generation, this role serves as the first point of engagement for prospective customers and plays a critical role in helping manufacturers discover the value of Parsec's manufacturing operations platform.

Working closely with Marketing, Sales, Customer Marketing, and Channel teams, this position directly contributes to new logo acquisition, customer expansion initiatives, and partner-generated pipeline.

 

Key Responsibilities

Pipeline Development & Outbound Prospecting

  • Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn, and other digital channels.
  • Research target accounts and identify buying committee stakeholders.
  • Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
  • Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
  • Support Account-Based Marketing (ABM) and Account Engagement Programs (AEP) through personalized outreach.
  • Maintain accurate CRM activity, meeting notes, and opportunity updates.

 

Inbound Lead Qualification

  • Respond promptly to inbound inquiries generated through marketing campaigns.
  • Qualify leads from webinars, content downloads, demos, events, and digital programs.
  • Route qualified opportunities to the appropriate sales teams.
  • Ensure timely follow-up and adherence to established lead management SLAs.
  • Provide feedback on lead quality and campaign performance to Marketing.

 

Event & Executive Program Support

  • Support pre-event outreach campaigns to schedule meetings for trade shows and executive events.
  • Participate in onsite lead qualification and engagement activities as needed.
  • Execute structured post-event follow-up campaigns.
  • Collaborate with Sales and Marketing to maximize event-generated pipeline.

 

Partner & Customer Growth Support

  • Support partner-generated pipeline through coordinated outreach and follow-up.
  • Assist with quarterly partner webinar promotion and partner engagement initiatives.
  • Collaborate with Customer Marketing on customer webinar invitations, product adoption campaigns, and expansion initiatives.
  • Identify potential expansion opportunities and route qualified opportunities to the appropriate sales resources.

 

Reporting & Process Excellence

  • Maintain high-quality CRM data and activity tracking.
  • Report weekly on pipeline creation, meetings, activity metrics, and outreach performance.
  • Contribute to continuous improvements in SDR playbooks, messaging, and sales development processes.
  • Recommend improvements to outreach strategies based on prospect engagement and campaign performance.

 

Minimum Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
  • 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
  • Experience engaging executive-level stakeholders through outbound prospecting.
  • Experience using CRM platforms such as Salesforce or HubSpot.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Self-motivated with the ability to work independently while collaborating across cross-functional teams.

 

Nice to Have, but Not Required

  • Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
  • Familiarity with ZoomInfo, Gong Engage, LinkedIn Sales Navigator, Outreach, or similar sales engagement platforms.
  • Experience supporting Account-Based Marketing programs.
  • Trade show and event prospecting experience.
  • Partner or channel marketing experience.
  • Customer expansion or customer marketing experience.

 

Compensation / Benefits

  • $73,850-$94,950 annual base salary 
  • Variable bonus based on company and individual performance
  • 100% company-paid health insurance premiums for employee
  • Flexible vacation time
  • Outstanding team environment
  • Remote work environment (Central Time Zone preferred)

 

Location

Remote

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