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Account Based Marketing Jobs in Riverside, CA (NOW HIRING)

APTIM

Digital Marketing Specialist

Irvine, CA · On-site

Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM). * Strong creative judgment and understanding of modern digital content best ...

Altura LLC

Director of Marketing

Irvine, CA

Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations.

Altura LLC

Director of Marketing

Irvine, CA · On-site

Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations.

Advantech

Senior Lifecycle Marketing Specialist

Tustin, CA · On-site

$80K - $91K/yr

Support digital nurture execution for account-based marketing (ABM) programs focused on existing target accounts already in the funnel. * Monitor, analyze, and report on lifecycle KPIs such as MQL-to ...

Esri

Sr. Campaign Strategist

Redlands, CA · On-site

Demonstrated account-based marketing (ABM) experience * Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce * Thorough knowledge of GIS/Esri products

Esri

Sr. Campaign Strategist

Redlands, CA · On-site

$108K - $173K/yr

Demonstrated account-based marketing (ABM) experience * Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce * Thorough knowledge of GIS/Esri products

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All JobsAccount Based Marketing JobsAccount Based Marketing Jobs in Riverside, CA

Account Based Marketing information

See Riverside, CA salary details

$32.3K

$68.3K

$109K

How much do account based marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for account based marketing in Riverside, CA is $68,264.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,600.00 and $79,800.00 per year, depending on experience, location, and employer.

What is Account Based Marketing?

Account Based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Rather than casting a wide net, ABM focuses marketing and sales resources on a clearly defined set of target accounts, personalizing campaigns and messaging to each account. This approach often leads to higher engagement rates, improved alignment between sales and marketing teams, and increased return on investment, especially in B2B environments.

What is the difference between Account Based Marketing vs Content Marketing Specialist?

AspectAccount Based MarketingContent Marketing Specialist
Primary FocusTargeting specific high-value accounts with personalized campaignsCreating and distributing content to attract and engage audiences
Skills & CredentialsMarketing automation, data analysis, account targetingContent creation, SEO, storytelling
Work EnvironmentB2B marketing teams, often in tech or enterprise sectorsMarketing or communications teams across various industries
GoalsGenerate qualified leads from key accountsBuild brand awareness and nurture leads through content

While both roles are vital in marketing strategies, Account Based Marketing focuses on personalized outreach to specific accounts, whereas Content Marketing Specialists develop content to attract a broader audience. Understanding these differences helps organizations align their marketing efforts effectively.

What are the key skills and qualifications needed to thrive as an Account Based Marketing (ABM) professional, and why are they important?

To thrive in Account Based Marketing, you need expertise in targeted marketing strategy, data analysis, and a solid understanding of B2B sales cycles, often supported by a marketing degree or relevant experience. Familiarity with CRM platforms, marketing automation tools like HubSpot or Marketo, and account intelligence software is typically required. Strong collaboration, communication, and project management skills set standout ABM professionals apart. These competencies are vital for effectively orchestrating multi-channel campaigns and driving high-value account engagement and revenue growth.

How does an Account Based Marketing (ABM) professional typically collaborate with sales teams to drive results?

In an Account Based Marketing role, close collaboration with sales teams is essential to identify high-value target accounts, align on messaging, and coordinate outreach strategies. ABM professionals work with sales to develop personalized campaigns and share insights from engagement data, ensuring both teams are focused on the same goals. Regular meetings and shared metrics help maintain alignment, enabling both marketing and sales to nurture leads more effectively and accelerate the sales cycle. This partnership is key for measuring ROI and achieving successful account penetration.
What are the most commonly searched types of Account Based Marketing jobs in Riverside, CA? The most popular types of Account Based Marketing jobs in Riverside, CA are:
What are popular job titles related to Account Based Marketing jobs in Riverside, CA? For Account Based Marketing jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Account Based Marketing jobs in Riverside, CA look for? The top searched job categories for Account Based Marketing jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Account Based Marketing jobs? Cities near Riverside, CA with the most Account Based Marketing job openings:
Account Based Marketing jobs near you
Infographic showing various Account Based Marketing job openings in Riverside, CA as of July 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $68,264 per year, or $32.8 per hour.
Digital Marketing Specialist

Digital Marketing Specialist

APTIM

Irvine, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

APTIM rating

8.8

Company rating: 8.8 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

Job Overview:
APTIM's Marketing & Communications team seeks a digitally versatile, growth-minded Digital Marketing Specialist to help plan, launch, and optimize integrated campaigns that build brand awareness, strengthen business development efforts, and generate leads across digital channels.
This is an opportunity for a motivated marketing professional to contribute to APTIM's global growth strategy while supporting meaningful work for clients, communities, and the ecosystems within our world's natural environments.
This role operates within APTIM's Corporate Marketing & Communications team, where the Digital Marketing function serves as a strategic hub for campaigns, content, analytics, digital experiences, and marketing technology. The Digital Marketing Specialist will be involved in content development, website updates, email marketing, social media, SEO/GEO/AEO, analytics, multimedia content, AI-enabled workflows, and cross-channel campaign support.
The Digital Marketing team functions as a cross-trained, collaborative unit. While team members may have primary areas of focus, they are expected to support broader marketing priorities rather than work within rigid channel silos.
The ideal candidate is resourceful, adaptable, and comfortable learning new systems and processes independently. This role is well suited for someone with a startup mentality who enjoys solving problems, figuring things out, wearing multiple hats, and helping move projects forward wherever needed.
Success requires initiative, collaboration, creative judgment, operational thinking, excellent content and design instincts, and a willingness to continuously learn as modern marketing practices evolve. Candidates should also bring practical experience using generative AI tools to support research, content creation, optimization, and campaign development.
The Digital Marketing Specialist reports directly to the Digital Marketing Manager.
Key Responsibilities/Accountabilities:
  • Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
  • Collaborate with business units, subject matter experts (SMEs), business development teams, and Marketing & Communications leadership to support marketing and business objectives.
  • Assist in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
  • Support funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
  • Assist in the coordination and implementation of account-based marketing (ABM) and targeted audience campaigns.
  • Create, edit, and optimize digital marketing content across formats, including: website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
  • Translate technical or complex information into clear, engaging, audience-focused marketing content.
  • Support webpage creation and updates through content management systems such as WordPress.
  • Apply SEO/GEO/AEO best practices, keyword optimization, and user-focused formatting across digital content.
  • Assist in the creation and editing of multimedia content, including short-form video, audio clips, podcast support content, and visual-first social content.
  • Utilize modern creator tools, AI-assisted creative applications, and digital platforms to support efficient content production workflows.
  • Use generative AI platforms and tools within OpenAI, Anthropic, Microsoft, Perplexity, or similar platforms to support research, content development, workflow acceleration, audience analysis, and campaign optimization.
  • Apply AI prompt best practices and critically evaluate AI-generated content for quality, clarity, accuracy, and brand alignment.
  • Execute email campaigns and support automated nurture and drip workflows using marketing automation platforms.
  • Assist with campaign implementation across CRM, CMS, analytics, social publishing, and marketing automation systems.
  • Monitor campaign performance, engagement metrics, and digital KPIs while helping identify optimization opportunities and actionable insights.
  • Support A/B and multivariate testing initiatives across email, landing pages, and campaign assets.
  • Support conferences, trade shows, webinars, and digital event promotion efforts.
  • Maintain awareness of evolving digital marketing trends, AI advancements, content formats, audience behavior, and platform changes.

Basic Qualifications:
  • Bachelor's degree in marketing, communications, journalism, public relations, business, or a related field.
  • 3-5 years of experience in digital marketing, marketing communications, content marketing, campaign execution, or related roles. Experience in the AEC, environmental, energy, infrastructure, or professional services sectors is a plus.
  • Experience working in fast-paced, collaborative, or lean-team environments where adaptability and self-direction were required.
  • Experience working within digital campaign environments involving email marketing, audience segmentation, campaign reporting, analytics, social publishing, content management systems, or marketing automation workflows.
  • Strong written and verbal communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders and help to develop clear, audience-focused messaging and content for technical, business, and client audiences.
  • Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines in a fast-paced environment.
  • Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM).
  • Strong creative judgment and understanding of modern digital content best practices.
  • Familiarity with modern marketing technology ecosystems, including CRM systems, marketing automation platforms, CMS platforms, analytics tools, social media publishing tools, AI platforms, and creator-focused applications .
  • Comfort learning new tools, systems, and digital workflows independently.
  • Practical experience using generative AI tools within marketing workflows and an understanding of prompt engineering best practices.
  • Experience with modern creator and content production tools video editing, audio editing, podcast support, or multimedia content production is a plus.
  • Basic understanding of HTML and website formatting is a plus.
  • Proficiency with Microsoft Office suite (i.e., Word, Excel, PowerPoint, SharePoint); Additional proficiencies with Microsoft applications (i.e., Power Automate, Forms, Planner) is a plus.

Professional Development & Cross-Training:
Because the Digital Marketing team operates as a cross-trained execution unit, team members are expected to continuously expand their capabilities across digital marketing disciplines, platforms, and workflows.
Training and development plans are tailored based on existing experience, self-assessment discussions, operational needs, and collaborative working sessions to support ongoing growth across campaign execution, content development, digital platforms, analytics, AI-enabled workflows, and marketing operations.
Application Materials:
To be considered for this position, please submit:
  • Resume
  • Cover letter
  • 5-6 work samples demonstrating digital marketing, content creation, campaign execution, multimedia content, analytics/reporting, or AI-assisted marketing work. Portfolio links or examples of multimedia/social content are encouraged.

About APTIM
APTIM enhances the quality of the environment, wellbeing of people, resilience of communities, and opportunity for employees to make a difference, not just a living. A leading professional solutions firm, we specialize in environmental, sustainability, resilience, and infrastructure solutions. Our team of experts provide these integrated solutions for forward-thinking government agencies, commercial and industrial clients, and energy customers. Together, we create sustainable and resilient communities for all.
What you can expect from APTIM:
  • Work that is worthy of your time and talent
  • Respect and flexibility to live a full life at work and at home
  • Dogged determination to deliver for our clients and communities
  • A voice in making our company better
  • Investment into your personal and professional development

As of the date of this posting, a good faith estimate of the current pay range for this position is $38.00 to $40.87 per hour. Compensation depends on several factors including: experience, education, key skills, geographic location of the position, client requirements, external market competitiveness, and internal equity among other employees within APTIM.
Employee Benefits
APTIM CORP is committed to providing an extensive range of benefits that protect and promote the health and financial well-being of our employees and their families through the APTIM Benefits Marketplace https://aptim.makeityoursource.com/.
  • Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location.
  • Company paid and optional Life insurance
  • Short-term and long-term disability insurance
  • Accident, Critical Illness, and Hospital Indemnity coverage
  • Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)
  • 401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here:
    • APTIM 401(k) Guide
    • APTIM - Helpful Documents

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