Product Manager
Columbus, OH · On-site
Columbus, OH · On-site
To pursue a career as a product development manager, you need at least a bachelor’s degree in marketing, product design, industrial design, or industrial engineering and significant experience in product development jobs. You need an understanding of market research and statistics as well as how to analyze and apply that data to product design and development. You need strong leadership and communication skills as you must work with clients and teams of marketers and product developers on a daily basis.
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Salary range: $114,500 - $143,000
Product development is the process of creating new products or enhancing existing products to improve market value. It includes all aspects of research, design, testing, and marketing. Product development takes months or years to implement properly because marketers and analysts watch market trends over time to determine whether a product is satisfying a consumer need or want.
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Beauty product testers evaluate new cosmetics and give feedback to the product developers, manufacturers, or market researchers. In this role, you may participate in focus groups where you try new products, use them over a set period of time, and document your impressions on the color, texture, durability, as well as any other observations that would be helpful for improving the product. You then forward your opinions to your employer, which may be the developer, manufacturer, or research group. Testers are usually paid for each trial and are not employees of the company. Beauty influencers are often sent free products to test and review publicly on their websites or social media accounts.
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