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47 Nascar Marketing Jobs Hiring Near You

NASCAR

Director, Event Operations

Homestead, FL · On-site

NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 ... Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and ...

Nascar

Director, Event Operations

Homestead, FL

NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 ... Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and ...

NASCAR

Coordinator, Ticket Operations

Kansas City, KS · On-site

At NASCAR, you will find a community of passionate individuals who care about our sport and are ... Partnering with Marketing to maintain current offers and messaging * Support all event weekend ...

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NASCAR Jobs Information

What are the key skills and qualifications needed to thrive as a Marketing professional, and why are they important?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is marketing and what do marketers do?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

Do workers at NASCAR get paid breaks?

No. Most people don’t get paid breaks.
70% of people say they don’t get paid breaks.
Based on data from 10 people who took the Breakroom Quiz between November 2024 and May 2026.

Does NASCAR pay people when they’re sick?

Sometimes. Only some people get paid when they’re sick.
35% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 17 people who took the Breakroom Quiz between November 2024 and May 2026.

Do workers at NASCAR worry about hours?

Most people don’t worry about getting enough hours.
67% of people report they don’t worry about getting enough hours.
Based on data from 12 people who took the Breakroom Quiz between November 2024 and May 2026.

How easy is it to get time off at NASCAR?

Most people find it easy to get time off.
80% of people report it’s easy to get time off.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.

Do NASCAR managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
83% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 12 people who took the Breakroom Quiz between November 2024 and May 2026.

Do workers at NASCAR do extra work that they don't get paid for?

Rarely. Most people don’t do unpaid extra work.
83% of people report that they don’t do extra unpaid work.
Based on data from 12 people who took the Breakroom Quiz between November 2024 and May 2026.

How easy is it to take sick days at NASCAR?

Most people find it easy to take sick days.
82% of people report that it’s easy to take time off if they are sick.
Based on data from 17 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people at NASCAR feel treated with respect by their managers?

Most people feel treated with respect by their managers.
77% of people say they’re treated with respect by their managers.
Based on data from 13 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people at NASCAR get to take their breaks without interruption?

Most people get breaks without interruption.
70% of people report that they get to take their breaks without interruption.
Based on data from 10 people who took the Breakroom Quiz between November 2024 and May 2026.

Is it stressful to work at NASCAR?

Some people feel stressed out here.
67% of people say they often feel stressed out at work.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people at NASCAR enjoy their jobs?

Most people enjoy their job.
80% of people report they enjoy their job.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people at NASCAR recommend working with their team?

Only some people recommend working with their team.
41% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 17 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people get enough training when they start at NASCAR?

Most people got enough training when they started.
67% of people report they got enough training when they started working here.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people get support to advance at NASCAR?

Only some people are given support to advance their career here.
In the last year, 44% of people report not being given support to advance their career here.
Based on data from 16 people who took the Breakroom Quiz between November 2024 and May 2026.

Do people think NASCAR’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
73% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.

Do workers feel well informed about how NASCAR is doing?

Only some people feel well informed about how the company is doing.
47% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 15 people who took the Breakroom Quiz between November 2024 and May 2026.
What are the most popular jobs at Nascar?
What are the most popular categories at Nascar?
Infographic showing various Marketing job openings at Nascar in the United States as of May 2026, with employment types broken down into 53% Full Time, and 47% Part Time. Highlights an 100% Physical job distribution.
Director, Event Operations

Director, Event Operations

NASCAR

Homestead, FL • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

NASCAR rating

6.9

Company rating: 6.9 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue's sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise - colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami.
Homestead-Miami Speedway (HMS) is seeking an experienced Director, Event Operations to drive facility utilization and deliver operational excellence across NASCAR weekends, third-party events, and year-round activities.
This role provides senior leadership over event operations and guest experience, with a focus on driving revenue growth and enhancing the fan and stakeholder experience.
Duties include but are not limited to:
Event Operations Leadership
  • Oversee planning and execution of NASCAR weekends and major events.
  • Serve as primary liaison with sanctioning bodies on scheduling, operational readiness, and facility requirements.
  • Lead execution of event infrastructure, including hospitality, Midway, partner activations, signage, and Victory Lane.
  • Manage labor planning, vendor relationships, and cost controls.
  • Conduct post-event reviews to drive continuous improvement.
Guest Experience & Service Delivery
  • Lead Guest Services strategy in partnership with regional leadership.
  • Oversee staffing, onboarding, training, credentialing, and workforce deployment.
  • Manage transportation operations (including ADA), wayfinding, and guest communications.
  • Ensure excellence across all guest-facing touchpoints.
Event Account Management
  • Manage event calendar and the long-term strategy on maximizing open dates.
  • In conjunction with others, including the track president, identify, pursue, and close new business opportunities including racing series, third-party events, corporate activations, and community-based programming.
  • Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and private events.
  • Increase ancillary revenue through signage, hospitality infrastructure, and facility assets.
  • In conjunction with others, manage the entire track-rental process: establish rates, negotiate contracts and oversee execution:
    • Contract execution
    • Secure certificate of insurance (COI) and risk/liability assessment and compliance.
    • Pre event meetings
    • Post event follow up/recap
    • Renewal / Upsell
    • Liaison between Track Operations/Venue Operation/Security/Fire & Safety
This role will also be responsible for financial and operational discipline. This includes the following:
  • Own revenue and expense budgets for major events and track rentals.
  • Monitor labor hours and vendor expenditures to protect margins.
  • Implement improved forecasting, accrual tracking, and operational planning processes.
  • Oversee of Sign Shop and Entertainment Equipment budgets.
Required skills / experience:
  • Bachelor's degree (Business preferred) or equivalent experience.
  • 5+ years of experience in event operations, venue management, or related field.
  • Proven success in revenue generation and contract negotiation.
  • Experience managing large, seasonal workforces.
  • Strong financial acumen and operational planning skills.
  • Experience in a major sports or entertainment venue preferred.
  • Availability to work nights, weekends, and holidays; travel as needed.
  • Ability to remain fully engaged during extended event operations.
Why This Role?
This is a high-impact leadership opportunity to shape the future of one of NASCAR's premier venues. The Director, Event Operations will play a critical role in driving growth, expanding the event portfolio, and elevating the fan experience at Homestead-Miami Speedway. This position offers the opportunity to lead complex, high-visibility events while building strategic partnerships and delivering measurable business results in a dynamic, fast-paced environment.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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