Responsibilities
- Greenhouse is looking for a Senior Product Marketing Manager to drive product input and go-to-market strategy for our core platform
- This role will deeply understand the voice of the customer and increase customer lifetime value. You’ll ensure we have crisp narratives, compelling offers, and repeatable motions that help customers understand the value of our newest solutions and “better together” partner stories
- You’ll work closely with Product, Marketing, Sales, Customer Success, and channel/partner teams to shape new offerings, define how they show up in the market, and build the GTM muscle that turns early traction into scalable growth. This is a strategic and hands‑on role, with a mix of upstream product work, launch execution, and ongoing iteration to support GTM campaigns
- Own product marketing for top priority features from positioning and messaging through packaging, launch, and early commercialization
- Shape new solutions with Product, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria
- Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for add-on products in collaboration with Product, Pricing, Revenue, and other teams
- Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer‑facing collateral, that make it easy for field and partner teams to position and sell
- Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM
- Additional projects and responsibilities as business needs require
Key Qualities & Qualifications
- A sharp storyteller – You’re excellent at turning complex concepts (integrations, AI workflows, multi‑party solutions) into simple, concrete stories that resonate with customers, the field, and partners
- A strong and independent executor - You thrive on owning all aspects of GTM success for your product domain, owning and driving, and working closely with Product to develop out ideas
- An AI adopter and advocate – You’re using the latest technologies to automate workflows, save time, and spend the creative human needed energy where it matters most
- A cross‑functional connector & influencer – You thrive on partnering with Product, Sales, and Marketing, and can rally diverse stakeholders around clear narratives and plans
- A full stack PMM – You love evolving existing and developing new products from idea to market, creating a compelling story, packaging, and driving the GTM from start to finish
- Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses
- Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi‑party solutions) in clear, compelling language
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren’t always in alignment with a given role - but those are qualities we value at Greenhouse. If you don’t meet 100% of the qualifications outlined above, we still strongly encourage you to apply
- 5+ years of experience in SaaS Product Marketing, with meaningful experience launching new products or offers and/or serving small and mid‑sized businesses
- AI-driven capabilities and experience working with the latest technology, building new agents, advocating for early adoption and testing of automation where applicable (keeping human‑centered decision making and creativity in mind)
- Strong cross‑functional collaboration and organizational skills, with the ability to act as the GTM “driver” for launches—managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts
- Data‑informed, experiment‑oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue
- Flexible, follow the opportunity attitude towards juggling priorities
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