Professionals with WSET qualifications are commonly hired by wine retailers, restaurants, hotels, distributors, wineries, and educational organizations. Daily responsibilities may include conducting tastings, providing recommendations to customers or clients, managing inventory, training staff, and hosting educational seminars or events. You might also work closely with sales teams, sommeliers, or marketing departments to enhance customer experience and drive business goals. This dynamic role often involves both customer-facing activities and behind-the-scenes work, offering variety and growth opportunities within the wine and spirits sector.