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Wine Jobs in Rochester, NY (NOW HIRING)

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$10

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How much do wine jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for wine in Rochester, NY is $19.73, according to ZipRecruiter salary data. Most workers in this role earn between $17.55 and $20.87 per hour, depending on experience, location, and employer.

What are different careers in the wine industry?

Wine jobs encompass a wide variety of roles within the wine industry, including positions in vineyards, wineries, wine sales, marketing, distribution, and hospitality. Common roles include winemakers (oenologists), vineyard managers, sommeliers, wine sales representatives, and tasting room staff. These jobs can range from hands-on agricultural work to specialized positions in wine education and business. The wine industry offers opportunities for people with diverse skills and interests, from science and agriculture to customer service and management.

What are the key skills and qualifications needed to thrive as a wine sales representative?

To thrive as a Wine Sales Representative, you need a solid understanding of wine varieties, sales techniques, and often a background in hospitality or related certifications such as WSET. Familiarity with CRM software, inventory management systems, and point-of-sale platforms is typically required. Excellent interpersonal skills, persuasive communication, and relationship-building abilities set top performers apart in this field. These skills are crucial for effectively educating clients, driving sales, and building long-lasting partnerships in a competitive market.

What are the typical challenges faced when working as a wine sales representative?

Wine sales representatives often face the challenge of building and maintaining relationships with clients, such as restaurants and retailers, in a highly competitive market. Staying up-to-date on wine trends, vintages, and product knowledge is essential for providing value to clients and meeting sales targets. Additionally, the role may require frequent travel, evening events, and flexibility to adapt to changing customer preferences and seasonal demands. Success often depends on excellent communication skills, persistence, and a passion for wine.

What is the difference between Wine vs Sommelier?

AspectWineSommelier
CredentialsBasic knowledge, certifications like WSET or CMSAdvanced certifications, extensive wine knowledge
Work EnvironmentVineyards, wineries, retail storesUpscale restaurants, wine bars, hotels
Industry UsageProduction, sales, distributionCustomer service, wine pairing, education

Wine refers to the beverage itself, produced through fermentation, while a sommelier is a trained professional specializing in wine selection, tasting, and service. Sommeliers often hold certifications and work in hospitality settings, providing expertise to enhance customer experience. Understanding the difference helps clarify whether you're interested in wine production or wine service careers.

More about Wine jobs

What are the most commonly searched types of Wine jobs in Rochester, NY?

The most popular types of Wine jobs in Rochester, NY are:

What are popular job titles related to Wine jobs in Rochester, NY?

For Wine jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Wine jobs in Rochester, NY look for?

The top searched job categories for Wine jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Wine jobs?

Cities near Rochester, NY with the most Wine job openings:

Wine jobs near you
Infographic showing various Wine job openings in Rochester, NY as of August 2026, with employment types broken down into 70% Full Time, 27% Part Time, and 3% Contract. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $41,029 per year, or $19.7 per hour.

Sales Representative - Rochester/Buffalo

Wilson Daniels Wholesale

Rochester, NY

Full-time

Re-posted 26 days ago

Job description

WHO IS WILSON DANIELS WHOLESALE?
Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world's preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers' traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company's offices and in-house tasting room boast views of the Empire State Building in Manhattan's historic, architecturally rich Flatiron District.
COME WORK WITH US
At Wilson Daniels, we're leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!
We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
ABOUT THE JOB
Wilson Daniels Wholesale is seeking a Sales Representative in Rochester/Buffalo area. The Sales Representative is accountable for the profitable achievement of sales objectives associated with their assigned market. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.
THE DAY-TO DAY
Sales Representatives are expected to promote brands and increase brand awareness, by increasing brand visibility and conducting staff training/education programs within their accounts.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation by partnering with key retailers and establishments in the specified market.
Have extensive knowledge of the company's products and knowing in-depth features and benefits of each compared to the competition.
Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer.
Gain knowledge of customer's business operations and coordinating multiple and diverse options for selling the company's products to each.
Assist and participate in trade and consumer events.
Meets annual shipment and performance goals.
AM I THE RIGHT FIT?
Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored
Established working relationships with key accounts in given territory
Ability to make a smart business decision based on growing sales, profitability and market shares
Proven track record of successful selling
Excellent communication, negotiation, analytical and objection handling skills
Persuasive public speaking and presentation skills and the ability to close deals
Bachelor's degree preferred or equivalent experience
Experience in selling domestic and international fine and luxury wine preferred
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Pocket Advantage is preferred.
Ability to work a flexible schedule depending upon the needs of customers.
CSW certification or ability to obtain preferred
Physical requirements:
Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
Must be able to stoop, bend, squat, and reach more than 4 hours a day.
Must be able to work varying hours including some night and weekend work.
Willing and able to travel from account to account.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job category: Sales and Marketing

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