ZipRecruiter

Log In

1

Wine Sales Jobs in Rochester, NY (NOW HIRING)

Totalwine

Part Time Cashier

Rochester, NY · On-site

$16.43 - $23/hr

Process sales transactions accurately and efficiently, including identification verification ... Participate in wine, spirits, and beer training to build product knowledge * Maintain knowledge of ...

New

CHM Liquors

Retail Associate

Rochester, NY

$15 - $17.25/hr

... wines and spirits with exceptional customer service. We pride ourselves on creating a welcoming ... Operate POS (Point of Sale) systems accurately for transactions including cash handling and credit ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY · On-site

$30/hr

Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine, or other alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout ...

Sandpiper Productions

Brand Ambassador

Rochester, NY · On-site

$30/hr

Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine, or other alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY · On-site

$30/hr

Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine, or other alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout ...

Sandpiper Productions

Brand Ambassador

Rochester, NY · On-site

$30/hr

Join Our Growing Team as a Brand Ambassador Are you a passionate advocate for bourbon, beer, wine, or other alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout ...

next page

Showing results 1-20

All JobsWine Sales JobsWine Sales Jobs in Rochester, NY

Wine Sales information

See Rochester, NY salary details

$13.8K

$46.1K

$70.5K

How much do wine sales jobs pay per year?

As of Aug 24, 2026, the average yearly pay for wine sales in Rochester, NY is $46,065.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,000.00 and $56,200.00 per year, depending on experience, location, and employer.

What is a wine sales representative?

A wine sales representative is a professional who promotes and sells wines to retailers, restaurants, bars, and sometimes directly to consumers. Their responsibilities include developing relationships with clients, educating them about different wines, arranging tastings, and negotiating sales agreements. They must have a good understanding of wine varieties, production regions, and market trends to effectively recommend products. Additionally, wine sales representatives often travel to meet clients and attend industry events. Strong communication and sales skills are essential for this role.

What are the key skills and qualifications needed to thrive in wine sales, and why are they important?

To thrive in Wine Sales, you need strong product knowledge of wines and varietals, sales acumen, and often a background in hospitality or business. Familiarity with CRM software, point-of-sale systems, and wine certifications such as WSET can be advantageous. Outstanding interpersonal skills, persuasive communication, and relationship-building abilities help professionals excel in connecting with clients and closing sales. These competencies are essential for building trust, understanding client preferences, and achieving sales targets in a competitive market.

What are some common challenges faced in a wine sales role, and how can they be addressed?

One common challenge in wine sales is building and maintaining relationships with buyers, as the market is highly competitive and buyers often have established preferences. It can also be difficult to stay knowledgeable about a constantly changing portfolio and evolving wine trends. Overcoming these challenges involves strong communication skills, ongoing product education, and proactive follow-up with clients. Successful wine sales professionals often collaborate closely with marketing and distribution teams to tailor their approach and stay ahead of market demands.

What is the difference between Wine Sales vs Wine Merchandiser?

AspectWine SalesWine Merchandiser
Required CredentialsSales certifications, knowledge of wineMerchandising training, product knowledge
Work EnvironmentRetail stores, wineries, eventsRetail displays, store setup, inventory management
Employer & Industry UsageWine retailers, distributors, wineriesRetail stores, supermarkets, wine shops
Common Search & ComparisonCustomer engagement, sales techniquesDisplay setup, inventory presentation

While both roles involve working with wine, Wine Sales focuses on selling wine directly to customers and building client relationships. Wine Merchandisers concentrate on product presentation, store displays, and inventory management to enhance sales. Understanding these differences helps job seekers identify the right career path in the wine industry.

Is it hard to get a job in the wine sales industry?

Getting a job in wine sales can be competitive, often requiring knowledge of wine, sales skills, and customer service experience. Entry-level positions may be easier to obtain, but advancing typically requires industry knowledge, networking, and sometimes certifications like WSET or CMS. Success depends on individual skills and local job market conditions.

What are popular job titles related to Wine Sales jobs in Rochester, NY?

For Wine Sales jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Wine Sales jobs in Rochester, NY look for?

The top searched job categories for Wine Sales jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Wine Sales jobs?

Cities near Rochester, NY with the most Wine Sales job openings:

Wine Sales jobs near you
Infographic showing various Wine Sales job openings in Rochester, NY as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $46,065 per year, or $22.1 per hour.

Sales Representative - Rochester/Buffalo

Wilson Daniels Wholesale

Rochester, NY

Full-time

Re-posted 19 hours ago

Job description

WHO IS WILSON DANIELS WHOLESALE?
Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world's preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers' traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company's offices and in-house tasting room boast views of the Empire State Building in Manhattan's historic, architecturally rich Flatiron District.
COME WORK WITH US
At Wilson Daniels, we're leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!
We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
ABOUT THE JOB
Wilson Daniels Wholesale is seeking a Sales Representative in Rochester/Buffalo area. The Sales Representative is accountable for the profitable achievement of sales objectives associated with their assigned market. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.
THE DAY-TO DAY
Sales Representatives are expected to promote brands and increase brand awareness, by increasing brand visibility and conducting staff training/education programs within their accounts.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation by partnering with key retailers and establishments in the specified market.
Have extensive knowledge of the company's products and knowing in-depth features and benefits of each compared to the competition.
Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer.
Gain knowledge of customer's business operations and coordinating multiple and diverse options for selling the company's products to each.
Assist and participate in trade and consumer events.
Meets annual shipment and performance goals.
AM I THE RIGHT FIT?
Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored
Established working relationships with key accounts in given territory
Ability to make a smart business decision based on growing sales, profitability and market shares
Proven track record of successful selling
Excellent communication, negotiation, analytical and objection handling skills
Persuasive public speaking and presentation skills and the ability to close deals
Bachelor's degree preferred or equivalent experience
Experience in selling domestic and international fine and luxury wine preferred
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Pocket Advantage is preferred.
Ability to work a flexible schedule depending upon the needs of customers.
CSW certification or ability to obtain preferred
Physical requirements:
Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
Must be able to stoop, bend, squat, and reach more than 4 hours a day.
Must be able to work varying hours including some night and weekend work.
Willing and able to travel from account to account.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job category: Sales and Marketing

Apply