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Wine Sales Rep Jobs in Rochester, NY (NOW HIRING)

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Wine Sales Rep information

See Rochester, NY salary details

$22.7K

$75.7K

$139.7K

How much do wine sales rep jobs pay per year?

As of Aug 12, 2026, the average yearly pay for wine sales rep in Rochester, NY is $75,693.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $91,800.00 per year, depending on experience, location, and employer.

What are some common challenges faced by wine sales reps when building relationships with new clients?

Wine Sales Reps often encounter challenges such as differentiating their products in a competitive market and establishing trust with new clients who may have existing supplier relationships. Building rapport requires persistence, in-depth knowledge of wine varieties, and the ability to tailor recommendations to each client's unique customer base. Overcoming initial skepticism and demonstrating value through tastings, education, and reliable service are key strategies for success in this role.

What is the difference between Wine Sales Rep vs Wine Distributor Sales Representative?

AspectWine Sales RepWine Distributor Sales Representative
CredentialsSales experience, knowledge of wines, sometimes certificationsSales experience, industry knowledge, certifications may be preferred
Work EnvironmentDirectly interacts with retail stores, restaurants, and consumersWorks with distributors, retail clients, and wholesale accounts
Employer & Industry UsageWine producers, wineries, wine shopsWine distributors, wholesale companies, beverage suppliers
Search & Comparison IntentLooking for individual sales roles in wine industrySeeking roles in distribution and wholesale sales

In summary, a Wine Sales Rep typically works directly with retail outlets and consumers to promote and sell wines, often representing specific wineries. A Wine Distributor Sales Representative, on the other hand, focuses on selling wines through distribution channels to retailers and restaurants. Both roles require sales skills and industry knowledge but differ in their target clients and work environment.

What are the key skills and qualifications needed to thrive as a wine sales rep?

To excel as a Wine Sales Rep, you need in-depth knowledge of wine varieties, sales techniques, and a background in business or hospitality, often supported by relevant certifications like WSET. Familiarity with CRM software, inventory management systems, and point-of-sale tools is typically required. Outstanding interpersonal skills, persuasive communication, and the ability to build lasting client relationships set top performers apart. These skills are crucial for effectively promoting products, meeting sales targets, and fostering customer loyalty in a competitive market.

What does a wine sales rep do?

A Wine Sales Representative is responsible for selling wine products to retailers, restaurants, bars, and distributors. Their main duties include building relationships with clients, presenting and promoting wine selections, negotiating deals, and achieving sales targets. They also educate clients about different types of wines, organize tastings, and stay up-to-date on industry trends. A successful Wine Sales Rep combines product knowledge with strong communication and sales skills to grow their territory.
What are popular job titles related to Wine Sales Rep jobs in Rochester, NY? For Wine Sales Rep jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Wine Sales Rep jobs in Rochester, NY look for? The top searched job categories for Wine Sales Rep jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Wine Sales Rep jobs? Cities near Rochester, NY with the most Wine Sales Rep job openings:
Wine Sales Rep jobs near you
Infographic showing various Wine Sales Rep job openings in Rochester, NY as of August 2026, with employment types broken down into 78% Full Time, 21% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $75,693 per year, or $36.4 per hour.

Sales Representative - Rochester/Buffalo

Wilson Daniels Wholesale

Rochester, NY

Full-time

Re-posted 19 days ago

Job description

WHO IS WILSON DANIELS WHOLESALE?
Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world's preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers' traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company's offices and in-house tasting room boast views of the Empire State Building in Manhattan's historic, architecturally rich Flatiron District.
COME WORK WITH US
At Wilson Daniels, we're leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!
We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
ABOUT THE JOB
Wilson Daniels Wholesale is seeking a Sales Representative in Rochester/Buffalo area. The Sales Representative is accountable for the profitable achievement of sales objectives associated with their assigned market. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.
THE DAY-TO DAY
Sales Representatives are expected to promote brands and increase brand awareness, by increasing brand visibility and conducting staff training/education programs within their accounts.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation by partnering with key retailers and establishments in the specified market.
Have extensive knowledge of the company's products and knowing in-depth features and benefits of each compared to the competition.
Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer.
Gain knowledge of customer's business operations and coordinating multiple and diverse options for selling the company's products to each.
Assist and participate in trade and consumer events.
Meets annual shipment and performance goals.
AM I THE RIGHT FIT?
Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored
Established working relationships with key accounts in given territory
Ability to make a smart business decision based on growing sales, profitability and market shares
Proven track record of successful selling
Excellent communication, negotiation, analytical and objection handling skills
Persuasive public speaking and presentation skills and the ability to close deals
Bachelor's degree preferred or equivalent experience
Experience in selling domestic and international fine and luxury wine preferred
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Pocket Advantage is preferred.
Ability to work a flexible schedule depending upon the needs of customers.
CSW certification or ability to obtain preferred
Physical requirements:
Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
Must be able to stoop, bend, squat, and reach more than 4 hours a day.
Must be able to work varying hours including some night and weekend work.
Willing and able to travel from account to account.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job category: Sales and Marketing

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