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Retail Wine Jobs in Rochester, NY (NOW HIRING)

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Retail Wine information

See Rochester, NY salary details

$10

$15

$18

How much do retail wine jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for retail wine in Rochester, NY is $15.56, according to ZipRecruiter salary data. Most workers in this role earn between $14.47 and $16.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a retail wine specialist?

To thrive as a Retail Wine Specialist, a solid understanding of wine varieties, regions, and food pairings, often supported by industry certifications like WSET, is essential. Familiarity with point-of-sale (POS) systems, inventory management software, and customer relationship management tools is typically required. Excellent communication, customer service, and sales skills help build rapport and trust with clients. These competencies are crucial for providing expert advice, driving sales, and creating a memorable shopping experience in a competitive retail environment.

What is a retail wine specialist?

A retail wine specialist is a professional who works in wine shops, liquor stores, or supermarkets, helping customers select wines based on their preferences, food pairings, and budgets. They possess knowledge about different wine varieties, regions, and tasting notes. Retail wine specialists may also handle inventory, organize tastings, and educate customers about wine. Their goal is to provide excellent customer service and enhance the wine-buying experience.

What are some common challenges faced by professionals working in retail wine sales, and how can they be effectively managed?

Retail wine professionals often encounter challenges such as keeping up with a rapidly changing product inventory, learning about new varietals and regions, and meeting diverse customer preferences. Managing these challenges involves continuous education, strong communication with distributors, and excellent customer service skills. Collaborating closely with team members for tastings and inventory updates also helps create a knowledgeable and cohesive staff, enhancing both the customer experience and sales performance.

What is the difference between Retail Wine vs Retail Beer?

AspectRetail WineRetail Beer
Required CertificationsNone typically required, but knowledge of wine is beneficialNone typically required, but knowledge of beer is beneficial
Work EnvironmentRetail stores, wine shops, liquor storesRetail stores, liquor stores, supermarkets
Industry UsagePart of alcohol retail sector, focusing on wine salesPart of alcohol retail sector, focusing on beer sales

Retail Wine and Retail Beer roles share similarities in work environment and industry usage, often requiring knowledge of alcoholic beverages. The main difference lies in the product focus: Retail Wine specialists concentrate on wine varieties, tasting, and wine pairing, while Retail Beer staff focus on different beer types, brewing styles, and beer tasting. Both roles involve customer service, sales, and product knowledge, but their expertise areas differ based on the beverage type.

What are popular job titles related to Retail Wine jobs in Rochester, NY? For Retail Wine jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Retail Wine jobs in Rochester, NY look for? The top searched job categories for Retail Wine jobs in Rochester, NY are:
Retail Wine jobs near you
Infographic showing various Retail Wine job openings in Rochester, NY as of August 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $32,371 per year, or $15.6 per hour.

Merchandiser/Rochester

Southern Glazer's Wine and Spirits

West Henrietta, NY • On-site

$20/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Southern Glazer's Wine & Spirits rating

7.5

Company rating: 7.5 out of 10

Based on 163 frontline employees who took The Breakroom Quiz

174th of 416 rated retail wholesalers

Job description

What You Need To Know
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the preeminent wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Southern Glazer's offers a competitive compensation package with an hourly pay rate of $20 / hour plus incentives. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
Overview
The Merchandiser I is responsible for performing merchandising activities, constructing displays, and stocking SGWS products in retail accounts as requested by sales teams or retail customers. The Merchandiser will install promotional point-of-sale materials to achieve display objectives and stock products as needed.
Primary Responsibilities
  • Build displays and update pricing and special offers within an assigned territory
  • Maintain positive relationships with retail customers
  • Ensure all company products are properly displayed
  • Install point-of-sale materials as directed
  • Stock products on shelves, displays, and cold boxes as necessary
  • Perform other job-related duties as assigned

Additional Primary Responsibilities
Minimum Qualifications
  • One year of experience
  • Must possess a reliable vehicle, a valid driver's license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements.
  • Must be at least 21 years of age

Physical Demands
  • Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
  • May require lifting/lowering, pushing, carrying, or pulling up to 48lbs

This position is deemed a safety-sensitive position. As such, any person who is given a conditional offer of employment will be required to pass a drug test.
EEO Statement
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com

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