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Wine Tourism Jobs (NOW HIRING)

GMP Consultants

Human Resources Director

Grants Pass, OR · On-site

$107.20 - $143.95/hr

Grants Pass is one of several communities in Southern Oregon's Rogue Valley, a popular destination for outdoor recreation, wine tourism, and scenic beauty. City Information Incorporated in 1887, the ...

Branson Winery

Bartender

Branson, MO · On-site

Peak hours aligned with tourism seasons Why Join St. James Winery? * Be part of a fun, guest-focused winery environment * Learn and grow your knowledge of wine and hospitality * Interact with ...

Siren Song Wines

Tasting Room Manager

Chelan, WA · On-site

Loves wine, food, music, and destination tourism * Wants to live and work in a beautiful lake and wine region You are also: * A strong communicator and team leader * Creative, resourceful, and ...

Trump Winery

Tasting Room Associate

Charlottesville, VA

$28 - $35/hr

Greeting and educating guests on wine, the wine industry, and Charlottesville tourism Serve wine and food to guests Promote profitable sales of Trump wine, Wine Club, merchandise and events Ability ...

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How much do wine tourism jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for wine tourism in the United States is $19.99, according to ZipRecruiter salary data. Most workers in this role earn between $17.79 and $21.15 per hour, depending on experience, location, and employer.

What is wine tourism?

Wine tourism, also known as enotourism, involves traveling to wine regions to visit vineyards, wineries, and wine festivals. It offers visitors the chance to learn about wine production, taste different wines, and explore the cultural and historical aspects of wine-growing areas. Wine tourism can include tours, tastings, food pairings, and even hands-on experiences like grape harvesting. It supports local economies and promotes appreciation for regional winemaking traditions. Many travelers enjoy wine tourism for its blend of education, leisure, and gastronomy.

What are the key skills and qualifications needed to thrive in wine tourism, and why are they important?

To excel in Wine Tourism, a solid understanding of viticulture, wine varieties, and hospitality management is essential, often supported by formal education or certifications in wine studies and tourism. Familiarity with reservation systems, point-of-sale software, and wine tasting certification programs like WSET are highly beneficial. Outstanding interpersonal skills, storytelling ability, and cultural sensitivity set top professionals apart in this field. These competencies are vital for delivering memorable guest experiences, promoting brand loyalty, and driving tourism revenue in competitive markets.

What are some typical challenges faced by professionals working in wine tourism, and how can they be addressed?

Professionals in wine tourism often encounter challenges such as managing large groups during peak visiting seasons, adapting tours for guests with varying levels of wine knowledge, and ensuring a memorable experience despite unpredictable weather or logistical changes. Addressing these challenges involves strong communication skills, flexibility, and creative problem-solving. Building solid relationships with winery staff and local partners also helps ensure tours run smoothly and guests leave satisfied.

What is the difference between Wine Tourism vs Wine Sommelier?

AspectWine TourismWine Sommelier
CredentialsNone required, but knowledge of wine regions helpfulFormal certifications (e.g., Court of Master Sommeliers)
Work EnvironmentWineries, vineyards, wine festivals, travel settingsRestaurants, wine bars, hotels, tasting rooms
Industry UsagePromoting wine regions and experiences to touristsAdvising customers on wine selections and pairings

While both roles involve wine, Wine Tourism focuses on promoting wine regions and creating travel experiences, often requiring knowledge of wine regions and hospitality. A Wine Sommelier specializes in wine expertise, customer service, and wine pairing in dining settings, often holding certifications. Understanding these differences helps job seekers align their skills with the right career path in the wine industry.

More about Wine Tourism jobs

What states have the most Wine Tourism jobs?

States with the most job openings for Wine Tourism jobs include:

What job categories do people searching Wine Tourism jobs look for?

The top searched job categories for Wine Tourism jobs are:

Wine Tourism jobs near you
Infographic showing various Wine Tourism job openings in the United States as of August 2026, with employment types broken down into 70% Full Time, 29% Part Time, and 1% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $41,583 per year, or $20 per hour.

Wine Ambassador (FT Wed - Sun)

C. Mondavi & Family

Saint Helena, CA • On-site

Full-time, Part-time

Re-posted 12 days ago

Job description

Description

Tasting Room Wine Ambassadors - work schedule will be Wednesday - Sunday
We are looking for dynamic, upbeat and energetic individuals to join our tasting room team of wine ambassadors on a part-time basis at Charles Krug Winery. Starting hours will be approximately 24 a week and flexibility in scheduling is preferred. Must be available weekends.
Work in one of the region's most stunning tasting rooms, named one of the "Top 10 California Tasting Experiences" by Food & Wine Magazine and winner of the 2015 Architecture and Landscapes Award for Best of Wine Tourism. Our guest experience has been recently elevated with our new outdoor cabanas.
The ideal candidate will enjoy working as part of a team to provide outstanding guest experiences, develop loyal customer relationships, and maximize sales opportunities. We are looking for outgoing team players with a passion for wine and enthusiasm for engaging guests and sharing stories about our unique history.
Duties & Responsibilities:
-Provide guests with an outstanding experience at both the consumer and trade level by conducting tastings and tours while listening to the needs of each guest.
-Maximize wine sales and wine club memberships while maintaining a high level of customer service.
-Maintain and exhibit a thorough knowledge of the Charles Krug wine portfolio and keep up to date on general wine knowledge and industry trends.
-Master the Charles Krug brand messaging and history, and translate that information in an engaging manner.
-Ability to work and manage multiple priorities in a fast-paced, dynamic environment, while maintaining a high level of detail and customer service.
- Actively seek ways to improve efficiency, sales, and customer service.
- Educate guests with accurate information about the winery, its wines, history and food program.
- Perform daily tours.
- Utilize excellent sales skills to increase wine sales and inform guests about shipping options, upselling, sales promotions or special offers.
- Introduce and promote wine club benefits and memberships.
- Meet individual sales and wine club signup goals.
- Assist existing members with pick-ups and orders, actively engaging them to build and maintain relationships.
- Participate in daily opening and closing procedures, e.g. cleaning, restocking, opening wine stations, etc.

Requirements

Job Requirements:
- Excellent customer service and sales skills and experience
- Ability to multi-task and prioritize
- Ability to work independently and make informed decisions while under general supervision and guidance
- Ability to contribute to a positive work atmosphere by communicating with guests, colleagues, and management
- Results and goal oriented
- Excellent verbal and written communication skills with computer proficiency
- Strong relationship building competency
- Ability to work weekends
- Wine knowledgeable with the desire to learn more, accreditation a plus
- Must be 21 years of age
- Must be able to lift 40 lbs
- Must be able to work in a standing position for long periods of time

Apply