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How much do wine demo jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for wine demo in the United States is $22.28, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $25.00 per hour, depending on experience, location, and employer.

What is a wine demo?

A Wine Demo job involves showcasing and sampling wines to customers, typically in retail stores, grocery stores, or special events. The role includes educating customers about different wines, providing tasting opportunities, and promoting sales. Strong communication skills, a friendly personality, and basic wine knowledge are helpful for success in this role.

What does a wine demo do?

A typical day for a Wine Demo professional involves setting up tasting stations at retail locations, engaging customers by explaining wine characteristics, and encouraging product sampling. You'll answer questions about different wine varieties, help guests make purchase decisions, and often record sales or feedback. The role can include light inventory management, maintaining a clean and inviting presentation area, and working closely with store managers or distributors to coordinate demo schedules. Teamwork and flexibility are important, as you may transition between locations or work on weekends and evenings to reach peak customer traffic.

What skills and qualifications are needed to thrive as a wine demo?

To thrive as a Wine Demo, you need strong customer service skills, basic wine knowledge, and sales abilities, often supported by training in wine appreciation or retail experience. Familiarity with point-of-sale systems and, in some cases, certifications such as a Responsible Beverage Server permit may be required. Outstanding communication, approachability, and the ability to engage and educate diverse customers are valuable soft skills. These skills ensure successful customer interaction, effective product promotion, and a positive brand image for the winery or retailer.

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Wine Demo jobs near you
Infographic showing various Wine Demo job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $46,337 per year, or $22.3 per hour.

Demo Ambassador (Part-Time) - Vancouver, WA.

WILLAMETTE VALLEY VINEYARDS

Vancouver, WA • On-site

$17.13/hr

Part-time

Re-posted 20 days ago

Job description

Description

Do you love Northwest wine? Are you a natural storyteller who loves working with people? Are you a self-starter who is fun and engaging? Then we want to meet you! Willamette Valley Vineyards is looking for individuals to represent our brand at local wine tastings around the great Vancouver area, and we would love to meet you.


Demo Ambassador Position: As a Demo Ambassador, you will generate excitement, customer engagement, brand awareness, and increased product sales by providing wine tasting in a variety of stores, special events, and retail outlets. This is a very flexible, part-time position, with advanced scheduling that is based on your availability. This is a great way to get to learn about Willamette Valley Vineyards Oregon wine story, and share your love for our amazing wine!


What we Offer:

  • A flexible schedule based on your availability
  • Discounts on food & wine at our many locations
  • Hands-on, in house wine training by skilled professionals

Primary Job Responsibilities for Wine Demo Position:

  • Executes assigned demos, roadshows & offsite events.
  • Physically prepares, maintains, and cleans the demonstration area (including setting up and breaking down the demonstration).
  • Engages customers in a professional and memorable manner which generates enthusiasm for the brand and helps create a positive shopper experience. Educates the consumer about the products, offers samples, creates brand awareness, and drives product sales.
  • Collects contacts of wine enthusiasts interested in continued engagement with the winery.
  • Requests product samples for tastings & manages sample and supply inventory, completing regular reconciliations and addressing discrepancies.
  • Electronically completes and turns in Demo Tasting Forms and Price & Stack Surveys.
  • Supports Company's effort to create a more sustainable, cross-cultural and "green" environment.

 Must be:

  • 21 years of age or older.
  • Able to engage with customers.
  • Willing to learn the history and stories of Willamette Valley Vineyards to educate customers and support brand growth.
  • Dependable, flexible, and adaptable.

Other Skills/Abilities:

  • Genuine interest in the luxury wine business and terminology.
  • Preparation, organization, and punctuality for events are a must.
  • Positive energy, well-organized, outgoing, charismatic, confident, and fun!
  • Take ownership and pride in our brand and community.
  • The ability to educate customers about wine with passion, not pretension, and to communicate that passion when educating, demonstrating, and selling to customers.

NOTE: This job description is not intended to be all-inclusive.  Employees may perform other duties at the discretion and as assigned by their supervisor and/or company leadership. 

Requirements

  Must have:

  • A valid/current OLCC Server's Permit.
  • A current Driver's License and a clean/good driving record, or reliable means of transportation.
  • Smartphone, tablet or reliable computer access.
  • Excellent interpersonal and communication skills.
  • Highly developed organizational and time management skills.

Must be able to:

  • Lift 40lbs and navigate stairs & hilly terrain, bend, reach, turn, twist and otherwise maneuver.
  • Stand for long periods of time and work in a fast-paced environment.
  • Work weekends and evenings as pre-arranged with a supervisor (we ask for a 3-6 hour weekly commitment).
  • Communicate verbally through active-listening skills and gather accurate insights into human behavior.
  • Complete online forms, have basic computer or smartphone skills to enter and locate information.
  • Work independently as a self-starter, but also a team player.
  • Effectively present information and respond to questions appropriately.
  • Comply with all state liquor laws, regulations, procedures, and safety protocols.

Apply