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How much do wine broker jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for wine broker in the United States is $19.99, according to ZipRecruiter salary data. Most workers in this role earn between $17.79 and $21.15 per hour, depending on experience, location, and employer.

What are some common challenges faced by wine brokers when sourcing rare or in-demand vintages?

Wine brokers often encounter challenges such as limited availability, fluctuating market prices, and verifying the authenticity of rare or in-demand vintages. Building strong relationships with wineries, collectors, and distributors is essential to secure allocations. Additionally, brokers must stay current with market trends and maintain meticulous records to ensure transparency and trust with clients. Navigating these complexities requires a mix of negotiation skills, industry knowledge, and a keen eye for detail.

What is a wine broker?

Wine brokers are professionals who act as intermediaries between wine producers and buyers, such as retailers, restaurants, or private collectors. They use their expertise and networks to source wines, negotiate prices, and facilitate sales transactions, often working on commission. Wine brokers typically do not take physical possession of the wine; instead, they arrange deals and ensure both parties are satisfied with the terms. Their deep knowledge of wine varieties, vintages, and market trends helps clients make informed purchasing decisions.

What are the key skills and qualifications needed to thrive as a wine broker, and why are they important?

To thrive as a Wine Broker, you need in-depth knowledge of wine varieties, market trends, and sales techniques, typically supported by relevant experience or wine industry certifications like WSET. Familiarity with CRM software, inventory management systems, and point-of-sale platforms is often required. Strong negotiation, networking, and relationship-building skills help brokers excel in sourcing products and closing deals. These skills are essential for navigating the competitive wine market, building trust with clients, and ensuring successful transactions.
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Wine Broker jobs near you
Infographic showing various Wine Broker job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $41,583 per year, or $20 per hour.

WINE SALES REPS with ESTABLISHED CONNECTIONS

Urban Wine Brokers

San Diego, CA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Urban Wine Brokers is a family owned company founded in 2010. We are dedicated to introducing, promoting, educating, and selling our clients on small, artisan brands from California, Oregon, Washington and Europe. In our years in the wine industry, we have come across some of the coolest, smartest and most talented winemakers in the industry. We have gathered them together into the UWB portfolio and represent them throughout California.
*POSITION SUMMARY
Commission-based Wine Sales Representatives in the areas of Monterey Peninsula, Central Coast, East Bay, Tahoe; fully flexible hours; 1099.
*ESSENTIAL DUTIES/RESPONSIBILITIES
Develop, manage and maintain relationships with buyers—in-person, by phone and email
Study the Urban portfolio, taste the wines, and become an expert in your area
Submit orders to Urban via email
Communicate regularly with the Urban Team
Attend regular Zoom meetings
Participate with winemakers in market
*QUALIFICATIONS
*MUST HAVE * Prior wine sales experience with established connections in the respective areas
Strong interpersonal and communication skills
Detail oriented and organized
*REQUIREMENTS
Minimum of 2 years wine sales experience
Excellent verbal, written communication and listening skills
Ability to work in a fast-paced environment responding quickly to inquiries
Motivated, independent salesperson who has the knack for networking & selling premium wines
Ability to lift and carry a 50 lb. case of wine
Must possess a current driver's license; maintain current auto insurance and a clean driving record
Job category: Sales and Marketing

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