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Wellness Program Director Jobs in Boston, MA (NOW HIRING)

Playbook

Wellness Program Manager

Boston, MA · On-site

$80K - $87K/yr

You'll design an intentional mix of fitness classes, wellness programs, and activations that spark ... direct report * Proven experience owning operational standards, service delivery, and team ...

Playbook

Wellness Program Manager

Boston, MA · On-site

$80K - $87K/yr

You'll design an intentional mix of fitness classes, wellness programs, and activations that spark ... direct report * Proven experience owning operational standards, service delivery, and team ...

Playbook

Wellness Program Manager

Boston, MA

$80K - $87K/yr

You'll design an intentional mix of fitness classes, wellness programs, and activations that spark ... direct report * Proven experience owning operational standards, service delivery, and team ...

The Boston Home

Outpatient Program Director

Boston, MA · On-site

$38 - $45/hr

Empower Wellness. The Boston Home is seeking a dynamic, compassionate, and innovative professional to lead and grow our B.Fit! Wellness Program, a specialized outpatient community program serving ...

Vinfen

Residential Program Director

Canton, MA

$58K/yr

Other generous benefits including discounted memberships, access to wellness programs and more ... Direct Care, psychology, mental health, disability, rehabilitative, outreach services, human ...

baycove

Clinical Program Director

Boston, MA

The Clinical Program Director provides direct oversight of the day to day administration operations ... health and wellness, strengthen self-management of symptoms, and pursue their personal goals.

baycove

Clinical Program Director

Boston, MA

The Clinical Program Director provides direct oversight of the day to day administration operations ... health and wellness, strengthen self-management of symptoms, and pursue their personal goals.

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Wellness Program Director information

See Boston, MA salary details

$32K

$84.9K

$148.8K

How much do wellness program director jobs pay per year?

As of Jul 30, 2026, the average yearly pay for wellness program director in Boston, MA is $84,947.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,600.00 and $100,500.00 per year, depending on experience, location, and employer.

What does a wellness program manager do?

A wellness program manager oversees the development, implementation, and evaluation of workplace health initiatives aimed at improving employee well-being. They coordinate activities such as health screenings, fitness programs, and educational sessions, often using data analysis and communication skills to promote engagement and measure program effectiveness.

What are the key skills and qualifications needed to thrive as a Wellness Program Director, and why are they important?

To thrive as a Wellness Program Director, you need a background in health promotion, program management, and often a degree in health sciences, public health, or a related field. Familiarity with wellness assessment tools, data management software, and certifications like Certified Wellness Practitioner (CWP) or Certified Health Education Specialist (CHES) are common requirements. Strong leadership, communication, and motivational skills help build effective teams and engage participants. These abilities ensure the successful design, implementation, and evaluation of wellness initiatives that promote healthier organizational cultures.

What degree do I need to be a wellness director?

A wellness program director typically needs a bachelor's degree in health education, public health, or a related field. Many employers prefer candidates with a master's degree or relevant certifications in wellness, health promotion, or fitness management. Strong communication skills and experience in health promotion are also important for this role.

What are Wellness Program Directors?

Wellness Program Directors are professionals who design, implement, and manage health and wellness initiatives within organizations or communities. Their role is to promote healthy lifestyles by organizing programs, workshops, and activities that support physical, mental, and emotional well-being. They often work with other health professionals to assess needs, set goals, and evaluate the effectiveness of wellness programs. These directors play a critical role in fostering a positive and healthy environment for employees or participants.

What does a wellness director do?

A wellness program director oversees the development and implementation of health and wellness initiatives within organizations. They coordinate activities, manage staff, and evaluate program effectiveness to promote employee well-being, often requiring knowledge of health promotion, program management, and relevant certifications. Their role involves planning, budgeting, and ensuring compliance with health standards.

What is the difference between Wellness Program Director vs Wellness Coordinator?

AspectWellness Program DirectorWellness Coordinator
ResponsibilitiesOversees entire wellness programs, develops strategies, manages staffAssists in program implementation, coordinates activities, supports wellness initiatives
Required CredentialsBachelor’s degree in health, fitness, or related field; certifications like ACE or NASM often preferredRelevant certifications or experience in health or wellness; often entry-level
Work EnvironmentCorporate, healthcare, or community organizations; leadership roleSupport staff in wellness programs; administrative or operational setting

The Wellness Program Director typically holds a leadership role, managing entire wellness initiatives and requiring advanced credentials. In contrast, the Wellness Coordinator supports program activities and often has entry-level or supporting credentials. Both roles are vital in promoting health and wellness within organizations, but the Director focuses on strategy and oversight, while the Coordinator handles day-to-day operations.

What are some common challenges faced by a Wellness Program Director when implementing new health initiatives?

A Wellness Program Director often faces challenges such as securing employee engagement, balancing diverse wellness needs, and demonstrating measurable outcomes to stakeholders. It can be difficult to design programs that appeal to a broad workforce while staying within budget and maintaining compliance with health regulations. Building strong relationships with HR, leadership, and external vendors is key to overcoming these hurdles and ensuring successful program adoption.

What wellness jobs pay well?

Wellness Program Directors and other senior wellness roles typically offer higher salaries, often exceeding $70,000 annually, especially with experience and relevant certifications. Positions in corporate wellness, healthcare, or executive health programs tend to pay more, and advanced skills in program management and health promotion can lead to higher compensation.
What are the most commonly searched types of Wellness Program jobs in Boston, MA? The most popular types of Wellness Program jobs in Boston, MA are:
What are popular job titles related to Wellness Program Director jobs in Boston, MA? For Wellness Program Director jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Wellness Program Director jobs in Boston, MA look for? The top searched job categories for Wellness Program Director jobs in Boston, MA are:
What cities near Boston, MA are hiring for Wellness Program Director jobs? Cities near Boston, MA with the most Wellness Program Director job openings:
Wellness Program Director jobs near you
Infographic showing various Wellness Program Director job openings in Boston, MA as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $84,952 per year, or $40.8 per hour.

Wellness Program Manager

Playbook

Boston, MA • On-site

$80K - $87K/yr

Full-time

Posted 23 days ago

Job description

Salary Range:  $80,000 - $87,000 + 40% commission on all training sessions and up to a $4k annual performance bonus.
Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.
Location: Downtown Boston, MA. Exact location details will be shared as soon as they become available! 
Work Hours: Monday - Friday, 45 hours per week . Schedule flexibility is required to cover peak hours, typically between 7 AM–3 PM or 10 AM–6 PM.
Reports to: Client Operations Manager 
 
Your Mission:
Your mission is to curate your tenants’ vitality by owning the strategy and rhythm of our longevity rituals. You don’t just manage a gym; you design the high-performance culture that turns a workplace into a thriving hub, strengthening the connective tissue between our members while providing the movement and recovery protocols that fuel their life's work.
 
Your Focus: 
You are the guardian of our standards—honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and your building’s beating heart.
 
Outcomes You’ll Deliver:
  • Strategic Programming: Own the vision and heartbeat of your building’s wellness services. You’ll design an intentional mix of fitness classes, wellness programs, and activations that spark vitality and strengthen the connective tissue of the community.
  • Service Blueprinting: Act as the architect for our wellness services, defining the goals, logistics, and "run-of-show" frameworks. You set the stage with such precision that your team can step in and deliver a seamless, high-impact experience every time.
  • Vendor Partnership Standards: Work hand-in-hand with on-site operators and local vendors to create a cohesive thriving hub. You’ll manage the fine details of partner alignment, ensuring every collaborator is tuned in to our standards and contributes to our house proud atmosphere.
  • Measurable Operational Impact: Manage assigned resources and budgets with an entrepreneurial mindset. You’ll track the pulse of your service through feedback and data, helping demonstrate that our hospitality-first approach delivers measurable impact.
  • Leadership & Prioritization Provide the wellness "north star" for your team. By setting clear priorities, you empower your team to focus on execution excellence, ensuring every detail aligns with our premium standards.
Requirements:
  • 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment.
  • Nationally recognized Personal Training certification
  • 1+ years experience managing at least one full-time direct report
  • Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
  • Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
  • Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
  • Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience.
  • Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
  • Adaptable and confident learning new systems for membership and program management.
Key Competencies:
  • Customer & Community Focus: You have a natural ability to "read the room" and anticipate needs before they are voiced. You create a welcoming, personalized environment where community members feel valued and genuinely want to spend their time.
  • Seamless Operational Execution: You are a master of the details. You organize your work with such clarity that the transition from a plan to a live experience is effortless. You prepare your team to deliver high-quality, mistake-free results, even in fast-paced environments.
  • Relationship Management: As a natural connector, you build trust through authentic presence and a relentless effort to follow-through. Whether you are coordinating with a member or a vendor, you communicate with the heart of a host and the reliability of a trusted partner.
  • Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high-energy creative programming with the realities of execution. You know how to assess what is realistically possible, ensuring projects align with your team's actual budget, logistics, and capacity, while still going above and beyond to wow your members.
  • Organization & Prioritization: You thrive in the dance of complex, ever-changing environments. You manage schedules and prioritize tasks effectively with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat.
Our Core Values:
Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders.  An assessment of how you have exhibited our values is also an important part of your performance review process.
 
Our Commitment To You:
Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We know the more inclusive we are, the greater our impact will be!
 
A Quick Note About Salaries:
We list salaries based on a few key factors.  These include location-specific budgets, market trends, team size, and the scope of the building.  Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it?  We promise to be open and transparent about these details throughout our interview process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.