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Website Content Jobs (NOW HIRING)

FedWriters, Inc.

Digital Content Manager

Monterey, CA · On-site

NPS's institutional websites are a critical channel for communicating academic offerings, research ... This position will serve as the lead content development authority for NPS web platforms, bridging ...

FedWriters, Inc.

Digital Content Manager

Monterey, CA

NPS's institutional websites are a critical channel for communicating academic offerings, research ... This position will serve as the lead content development authority for NPS web platforms, bridging ...

FedWriters, Inc.

Digital Content Manager

Monterey, CA

NPS's institutional websites are a critical channel for communicating academic offerings, research ... This position will serve as the lead content development authority for NPS web platforms, bridging ...

nLeague

Web Content Designer

Hartford, CT · On-site

$60 - $70/hr

Website Content Writer Location: Remote, Hartford, CT. Client: CT DAS Duration: 12+ Months * The Digital Website Content Writer will work closely with our cross-functional project team focused on ...

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Website Content information

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$26.5K

$83.4K

$129K

How much do website content jobs pay per year?

As of Jun 17, 2026, the average yearly pay for website content in the United States is $83,358.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $97,500.00 per year, depending on experience, location, and employer.

What are the main challenges faced by professionals in Website Content roles, and how can they overcome them?

Professionals in Website Content roles often encounter challenges such as balancing SEO requirements with engaging, user-friendly writing, maintaining consistency across multiple pages, and keeping content updated with rapidly changing information. Effective collaboration with designers, marketers, and developers is key to ensuring content aligns with organizational goals and technical capabilities. Staying organized through editorial calendars and leveraging feedback from analytics can help content specialists continuously improve and adapt to audience needs.

What are the key skills and qualifications needed to thrive as a Website Content Specialist, and why are they important?

To thrive as a Website Content Specialist, you need strong writing, editing, and SEO skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, and analytics tools such as Google Analytics is typically required. Creativity, attention to detail, and effective collaboration are essential soft skills that help deliver engaging and accurate web content. These abilities are crucial for ensuring website content is relevant, discoverable, and aligned with organizational goals.

What is website content?

Website content refers to all the text, images, videos, infographics, and other multimedia elements published on a website. Its primary purpose is to inform, engage, and guide visitors, while also supporting the website’s goals such as brand awareness, lead generation, or sales. High-quality website content is essential for good user experience and effective search engine optimization (SEO). Content should be relevant, well-organized, and regularly updated to keep the website fresh and appealing to both users and search engines.
More about Website Content jobs
What cities are hiring for Website Content jobs? Cities with the most Website Content job openings:
What are the most commonly searched types of Website Content jobs? The most popular types of Website Content jobs are:
What states have the most Website Content jobs? States with the most job openings for Website Content jobs include:
What job categories do people searching Website Content jobs look for? The top searched job categories for Website Content jobs are:
Website Content jobs near you
Infographic showing various Website Content job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $83,358 per year, or $40.1 per hour.
Website Content + Lead Generation Manager

Website Content + Lead Generation Manager

The Spencer Group, Inc.

Leawood, KS • On-site

Full-time

Posted 6 hours ago

Job description

Website Content & Lead Generation Manager (B2B)
The Website Content & Lead Generation Manager is responsible for driving high-quality B2B leads by managing and optimizing content across the B2B and Custom areas of the company's website, while developing demand generation strategies that convert prospects into qualified leads.
This role sits at the intersection of website content management, demand generation, and conversion optimization, blending strategic oversight with hands-on execution to increase lead volume and quality. Working closely with marketing and sales this position creates vertical-specific content and conversion-focused journeys that position this company as the leader in commercial and custom health and wellness solutions.
Key Responsibilities:
Lead Generation & Demand Generation
  • Develop B2B demand generation and lead generation strategies across marketing channels (website, email, paid media, content, and sales enablement), with the website serving as a primary conversion hub.
  • Manage and support marketing campaigns and lead generation initiatives that directly support the B2B sales team, ensuring strong lead quality and pipeline impact.
  • Own and optimize end-to-end website conversion funnels, improving landing pages, CTAs, forms, and content pathways to drive high-quality B2B leads.
  • Partner with marketing and sales teams to align content, journeys, and messaging with target accounts, pipeline needs, and revenue goals.
  • Develop and test new recommendations to continuously improve lead quality, conversion rates, and engagement across channels.

Website Content & Customer Experience
  • Own and manage content across the B2B and Custom sections of website, ensuring relevant, up-to-date content supports B2B lead acquisition.
  • Develop and maintain customer personas, journey maps, and vertical-specific content strategies (hospitality, wellness centers, gyms, spas).
  • Publish and optimize high-value content such as landing pages, guides, case studies, and thought leadership assets tailored to B2B audiences.
  • Ensure a seamless, intuitive customer experience and a consistent, premium Sunlighten brand across all digital touchpoints.

Website Optimization & Organic Lead Acquisition
  • Execute conversion rate optimization (CRO) initiatives, including A/B testing, UX improvements, and funnel optimization.
  • Analyze website performance using GA4, Hotjar, and CRM data to identify friction points and optimization opportunities.
  • Support SEO and AI/GEO optimization efforts with internal teams and agencies to increase organic visibility and inbound B2B leads.

Website Strategy & Project Management
  • Support website roadmaps and enhancement priorities based on lead generation and revenue impact.
  • Collaborate with the website manager, designers, and developers to scope, manage, and QA website updates.
  • Manage multiple projects simultaneously while maintaining quality, timelines, and stakeholder alignment.

Success Metrics
  • Increased volume and quality of B2B leads generated through company website.
  • Improved website conversion rates and engagement across key journeys.
  • Reduced friction across lead capture and conversion paths.

Required Qualifications
  • 5+ years of experience in B2B marketing, website content management, or demand generation.
  • Proven success managing marketing campaigns, lead generation projects, and website content to support sales pipelines.
  • Experience with conversion rate optimization (CRO), UX improvements, and lead-focused website management.
  • Strong understanding of B2B customer journeys, personas, and vertical-specific content strategies.
  • Ability to thrive in a fast-paced, growth-oriented environment.
  • Highly resourceful, proactive, and organized, with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Proficiency with analytics and marketing tools (GA4, Hotjar, CMS platforms, CRM systems).
  • Excellent collaboration and communication skills across marketing, sales, and cross-functional teams.

Apply