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Website Content Jobs in Michigan (NOW HIRING)

Content Marketing & Marketing Automation Specialist Location: Battle Creek, MI Position Overview A ... Write and develop website pages, landing pages, blog posts, case studies, white papers, emails ...

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Website Content information

What are the main challenges faced by professionals in website content roles, and how can they overcome them?

Professionals in Website Content roles often encounter challenges such as balancing SEO requirements with engaging, user-friendly writing, maintaining consistency across multiple pages, and keeping content updated with rapidly changing information. Effective collaboration with designers, marketers, and developers is key to ensuring content aligns with organizational goals and technical capabilities. Staying organized through editorial calendars and leveraging feedback from analytics can help content specialists continuously improve and adapt to audience needs.

What are the key skills and qualifications needed to thrive as a website content specialist, and why are they important?

To thrive as a Website Content Specialist, you need strong writing, editing, and SEO skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, and analytics tools such as Google Analytics is typically required. Creativity, attention to detail, and effective collaboration are essential soft skills that help deliver engaging and accurate web content. These abilities are crucial for ensuring website content is relevant, discoverable, and aligned with organizational goals.

What is website content?

Website content refers to all the text, images, videos, infographics, and other multimedia elements published on a website. Its primary purpose is to inform, engage, and guide visitors, while also supporting the website’s goals such as brand awareness, lead generation, or sales. High-quality website content is essential for good user experience and effective search engine optimization (SEO). Content should be relevant, well-organized, and regularly updated to keep the website fresh and appealing to both users and search engines.

What are the most commonly searched types of Website Content jobs in Michigan?

The most popular types of Website Content jobs in Michigan are:

What cities in Michigan are hiring for Website Content jobs?

Cities in Michigan with the most Website Content job openings:

Infographic showing various Website Content job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 21% Part Time, 2% Temporary, and 4% Contract. Highlights an 74% Physical, 5% Hybrid, and 21% Remote job distribution.

Website Content and Quality Assurance Assistant

Goodwill Industries of West Michigan

Muskegon, MI • On-site

Full-time

Posted 16 days ago


Goodwill Industries Of West Michigan rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

101st of 772 rated non-profit organizations


Job description

Website Content and Quality Assurance Assistant
Location: Muskegon County, Michigan (In Office)
Hours: 12-16 hours per week (fixed schedule preferred)
Duration: Temporary, Open-Ended
Position Summary
Muskegon County is seeking a detail-oriented Website Content and Quality Assurance assistant to help with the ongoing migration and review of content for a new county website.
This position will help ensure that information from the County's existing website is appropriately represented, organized, and maintained within a new content management system. The successful candidate will compare existing and new website content, identify missing information, improve content quality, and help ensure the website meets modern standards for usability, accessibility, and search engine optimization.
This is not a data-entry position. The ideal candidate will be comfortable evaluating content, identifying gaps and inconsistencies, and making recommendations for improvement.
Primary Responsibilities
  • Compare the County's existing website with the new website to ensure all required information, resources, and services are appropriately represented.
  • Identify missing content, broken user journeys, and opportunities for improvement.
  • Edit and organize web content based on existing content, source materials, and project notes.
  • Complete and refine partially built pages as directed.
  • Learn and effectively utilize the CMS (training provided).
  • Review content for grammar, spelling, readability, consistency, and accuracy.
  • Evaluate website content from the perspective of residents, visitors, and other end users.
  • Apply SEO best practices to page structure, headings, and content organization.
  • Help identify and address accessibility concerns using WCAG-based best practices.
  • Participate in regular planning and review meetings with the Web Developer.

Required Qualifications
  • Excellent attention to detail.
  • Strong written communication, proofreading, and editing skills.
  • Ability to work independently and manage assigned tasks.
  • Organizational and analytical skills.
  • Ability to compare large amounts of information and identify discrepancies.
  • Willingness and ability to learn new web content systems quickly.
  • Basic understanding of websites and web navigation principles.
  • Comfortable receiving feedback and incorporating revisions.

Ideal Candidate
The ideal candidate:
  • Notices details that others miss.
  • Takes pride in accuracy and quality.
  • Has strong spelling, grammar, and proofreading skills.
  • Enjoys organizing and improving information.
  • Can learn new systems quickly.
  • Thinks critically about how people use websites.
  • Is comfortable making recommendations rather than simply following instructions.
  • Can balance consistency, usability, accessibility, and resident needs when evaluating content would be a plus.

What You'll Learn
  • Website migration and content governance.
  • Content management using our new CMS (dotCMS).
  • Accessibility and usability best practices.
  • Government website management.
  • SEO fundamentals and content strategy.
  • Information architecture and website organization.
  • Real-world experience managing a large public-facing website.

Schedule
  • Approximately 12-16 hours per week.
  • Fixed schedule preferred.
  • In-office position only.
  • Weekly (or more often, based on schedule) check-in and planning meetings with the Web Developer.

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