1

Web Content Specialist Jobs (NOW HIRING)

The Web Content Specialist performs the Web Content Writer/Editorial Specialist and Trainer function, combining writing, editing, content management, quality control, training, and website/intranet ...

The Web Content Specialist performs the Web Content Writer/Editorial Specialist and Trainer function, combining writing, editing, content management, quality control, training, and website/intranet ...

Web Content Specialist

Mclean, VA · On-site

$65 - $90/hr

Responsibilities The Web Content Specialist performs the Web Content Writer/Editorial Specialist and Trainer function, combining writing, editing, content management, quality control, training, and ...

Web Content Specialist

Brea, CA · On-site

$79K - $97K/yr

The Web Content Specialist is responsible for managing and publishing digital content across Kerr's global online channels, including headquarters platforms and localized market websites. This role ...

We're currently hiring for a Web Content Specialist to support our growing federal transportation communications and digital content work. This role is ideal for an experienced web content ...

Web Content Specialist Location: Parsippany, NJ Duration: 6+ months Description: The Website Content Specialist is a results-oriented professional who supports the marketing organization in creating ...

Web Content Specialist

New Orleans, LA · On-site

$55 - $70/hr

The Web Content Specialist is tasked withcreating brand promoting content.They are responsible for creating, editing, curating and implementing a content plan and copy for client websites, blogs ...

Web Content Specialist

Mclean, VA · On-site

$72 - $88/hr

Web Content Specialist Turner-Fairbank Highway Research Center, 6300 Georgetown Pick, McLean, VA 22101 or Federal Highway Administration, 1200 New Jersey Avenue, SE, Washington, DC 20590 Salary: $80 ...

Showing results 21-40

Web Content Specialist information

See salary details

$16

$33

$56

How much do web content specialist jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for web content specialist in the United States is $33.43, according to ZipRecruiter salary data. Most workers in this role earn between $25.24 and $36.54 per hour, depending on experience, location, and employer.

What does a web content specialist do?

A Web Content Specialist is responsible for creating, editing, and managing content for websites to ensure it is engaging, accurate, and optimized for search engines. They work closely with writers, designers, and marketing teams to develop website content that aligns with the company's branding and business goals. Their tasks often include updating web pages, monitoring content performance, and implementing SEO best practices to improve site visibility. Web Content Specialists also ensure that all online materials adhere to style guides and accessibility standards.

What does a web content specialist do?

A web content specialist creates written content for a website. Their job duties include researching, writing, and editing content, as well as coordinating other staff. A career as a web content specialist requires experience with online marketing, search engine optimization (SEO), and social media. Additional qualifications are strong writing and computer skills. Many employers also require a bachelor’s degree in communications, journalism, or a related field for this position.

What are the key skills and qualifications needed to thrive as a web content specialist, and why are they important?

To thrive as a Web Content Specialist, you need strong writing and editing skills, a solid understanding of SEO, and typically a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, and analytics tools such as Google Analytics is often expected. Creativity, attention to detail, and effective collaboration are standout soft skills for this role. These abilities ensure content is engaging, optimized for search engines, and consistently aligns with brand and business objectives.

What are some common challenges a web content specialist may face when coordinating with multiple departments?

Web Content Specialists often collaborate with marketing, design, IT, and product teams to ensure content aligns with brand messaging and technical requirements. One common challenge is managing conflicting priorities or timelines, as different departments may have varying goals and schedules. Effective communication, strong project management skills, and adaptability are essential to navigate these complexities and deliver high-quality content on time. Building good relationships and setting clear expectations can help mitigate potential roadblocks.

What is the difference between Web Content Specialist vs Content Writer?

AspectWeb Content SpecialistContent Writer
Primary FocusManaging, editing, and optimizing website content for usability and SEOCreating written content for various platforms, including blogs, articles, and marketing materials
Skills & CredentialsSEO knowledge, content management systems, editing skills, often a degree in communications or marketingStrong writing skills, creativity, and often a degree in journalism, English, or related fields
Work EnvironmentCollaborates with web developers, designers, and marketing teams in digital settingsWorks independently or with editors, often in publishing or marketing teams

While both roles involve content creation, a Web Content Specialist focuses on managing and optimizing website content for SEO and user experience, whereas a Content Writer primarily produces written content for various platforms. The roles often overlap but differ in scope and technical skills required.

What cities are hiring for Web Content Specialist jobs?

Cities with the most Web Content Specialist job openings:

Who are the top companies hiring for Web Content Specialist jobs?

The top employers for Web Content Specialist jobs are:

What states have the most Web Content Specialist jobs?

States with the most job openings for Web Content Specialist jobs include:

What are popular job titles related to Web Content Specialist jobs?

For Web Content Specialist jobs, the most frequently searched job titles are:

Infographic showing various Web Content Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $69,528 per year, or $33.4 per hour.

Full-time

Posted 7 days ago


Job description

Level:              Journeyman

Location:        McLean, VA / Washington, DC (onsite and offsite support as authorized by the customer).

Clearance:      Unclassified / Low Risk, Non-Sensitive

Education:     Bachelor's Degree in English, Communications, Marketing, Business, or a related discipline.

Outcomes:

         The successful candidate is expected to accomplish the following outcomes in the first year on the position:

         Deliver accurate, high-quality, accessible, and timely products and services that meet FHWA requirements and support positive Government performance feedback.

         Identify and resolve quality, coordination, schedule, or technical issues early enough to prevent customer or mission impact.

Responsibilities:

The Web Content Specialist performs the Web Content Writer/Editorial Specialist and Trainer function, combining writing, editing, content management, quality control, training, and website/intranet publishing support. Specific responsibilities include but are not limited to:

Write, edit, proofread, and quality-control web content, documentation, outreach materials, process guidance, and training products.

Use approved content management systems to upload, maintain, update, and post content on agency websites and intranets.

Optimize text for search, readability, and user experience while ensuring Section 508 accessibility compliance.

Coordinate quarterly certification processes to confirm agency web information remains current and accurate.

Use graphic applications to crop, recolor, resize, and prepare web images, including appropriate alternative text.

Develop and deliver staff training, presentations, job aids, and process or procedure guidance related to web content management.

Correct broken links, formatting issues, stale content, and other web-quality defects and provide feedback on site organization and navigation.

Qualifications:

Bachelor's Degree in English, Communications, Marketing, Business, or a related discipline.

5-7 years of experience in web content management, with at least 3 years within the last 5 years.

Experience writing and editing web content, documentation, and effective training materials.

Experience using content management systems to upload, maintain, and publish web and intranet content.

Working knowledge of SEO, Federal Section 508 accessibility requirements, and web quality control.

Ability to prepare and present outreach training and coordinate content-management processes and procedures.

The following qualifications are desired:

Transportation experience, especially highway or surface transportation.

Experience with Drupal, Google Sites, SharePoint, GovDelivery, or comparable Federal platforms.

Experience with database content administration and Federal web governance.

Travel: Travel may be required to attend customer meetings, program reviews, stakeholder engagements, training events, conferences, production activities, or mission-related activities as directed.

Employment Type: Full time