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Students will learn valuable skills in web content creation, strategy and basic web development ... Barkera's intern will be assigned responsibilities by our executive team and will be provided a ...

Students will learn valuable skills in web content creation, strategy and basic web development ... Barkera's intern will be assigned responsibilities by our executive team and will be provided a ...

The Content Development Intern supports the development of high-quality collateral across RELI ... Develop solution-focused collateral (e.g., one-pagers, briefs, presentations, web content)

Web 3 Marketing Intern

Irvine, CA · On-site

$15.50 - $20/hr

The primary responsibility of this intern will be to do marketing and sales outreach in Web 3.0 to ... Content creation for major Power Meta's social channels * Copywriting for marketing campaigns

Web 3 Marketing Intern

Irvine, CA · On-site

$15.50 - $20/hr

The primary responsibility of this intern will be to do marketing and sales outreach in Web 3.0 to ... Content creation for major Power Meta's social channels * Copywriting for marketing campaigns

In your cover letter, please indicate that you are applying for the "Environmental Campaigns Web and Digital Content Intern" position and which internship session you are applying for. Application ...

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How much do web content intern jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for web content intern in the United States is $12.53, according to ZipRecruiter salary data. Most workers in this role earn between $8.41 and $14.42 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Content Intern, and why are they important?

To thrive as a Web Content Intern, you need strong writing, editing, and research skills, often supported by coursework or experience in communications, journalism, or marketing. Familiarity with content management systems (like WordPress), basic SEO practices, and tools such as Google Analytics is typically required. Attention to detail, creativity, time management, and the ability to collaborate with others make candidates stand out. These skills are essential for producing engaging, accurate content that aligns with brand goals and attracts online audiences.

What are the typical responsibilities of a Web Content Intern during a standard workweek?

As a Web Content Intern, your week will often involve drafting, editing, and publishing website articles, blog posts, or product descriptions under the guidance of senior team members. You'll likely collaborate closely with designers, marketers, and SEO specialists to ensure content is visually appealing, on-brand, and optimized for search engines. Additionally, you may help update existing content, conduct basic research, and track website metrics to understand audience engagement. This hands-on experience provides valuable insight into digital content strategy and teamwork in a professional setting.

What does a Web Content Intern do?

A Web Content Intern assists in creating, editing, and publishing content for websites. Their responsibilities often include writing blog posts, updating web pages, optimizing content for search engines (SEO), and ensuring the website's information is accurate and engaging. They may also help with image selection, formatting, and basic website maintenance. This role is a great opportunity to gain hands-on experience in digital marketing, communications, and web management.
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Manager, Content and Production

Manager, Content and Production

Tire Discounters

Cincinnati, OH • On-site

Full-time

Posted 5 days ago


Tire Discounters rating

6.1

Company rating: 6.1 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

229th of 329 rated vehicle maintenance


Job description

ABOUT US:
Tire Discounters, the nation's largest family-owned and operated tire business, was founded almost 50 years ago. We are dedicated to providing exceptional automotive service with a focus on transparency and care to our nearly 2,300 team members, we offer diverse career paths, industry-leading training, and a commitment to our core values.
As a family-owned tire and automotive service retailer, our mission is to prioritize people and safety above all else. We are dedicated to delivering a "WOW" experience to our customers and team members, with a commitment to always do the right thing and challenge the status quo.
GENERAL DESCRIPTION
The Manager, Content and Production leads the strategy, planning, and production of content across Tire Discounters' (TD) web platforms, social and external brand presence. This role is responsible for the systematic buildout of vehicle pages, brand pages, location pages, symptom pages, knowledge articles, video, and supporting social content across tirediscounters.com, sub-brand sites, and social channels.
Success in this role requires close collaboration with the eCommerce team on PIM-driven product data, and vehicle fitment data, IT on platform functionality, and external agency partners. The Manager will responsibly leverage automation tools to accelerate content development while protecting the brand voice and technical quality that drive performance in SEO, AEO, and GEO.
The role manages the Content and Production Specialist and the Content Intern, with day-to-day oversight of production schedules, quality assurance, and partner coordination. The Manager also owns Tire Discounters' affiliate, influencer, and external content partner programs, and partners with the Director, Performance and Digital Experience to translate the AEO and GEO content roadmap into completed, published work on schedule and at the volume the business requires.
ESSENTIAL FUNCTIONS
Content Strategy and Roadmap
  • Own the content roadmap for tirediscounters.com and family of brand sites, including vehicle pages, brand pages, location pages, symptom pages, comparison guides, and knowledge center content.
  • Translate the AEO and GEO strategy into production schedules, sprint plans, and clear acceptance criteria for each page type.
  • Partner with the Director on prioritization, capacity planning, and trade-off decisions across in-house, agency, and automation paths.
  • Maintain the editorial calendar across web, video, and social, with clear handoffs to CRM, paid media, and brand teams.

Production and Execution
  • Lead the planning, prioritization, and delivery of web content, knowledge articles, comparison guides, FAQ schema, and supporting video assets across Tire Discounters' digital properties
  • Operate within a structured and standardized content templates (Phantom, Risk-Free Promise, Tire Consultation, Comparison Table, Heritage Vault, Napkin Math, Full Catalog, FAQ) to ensure consistency at scale.
  • Manage QA against brand voice, factual accuracy, structured data requirements, and accessibility standards.
  • Coordinate with Technical and creative agency partners, and other external partners on shared content workflows and deliverables.

Cross-Functional Data Leverage
  • Partner with the eCommerce team on PIM-driven product data, including title tags, meta descriptions, schema markup, and FAQ pairs generated from the product catalog.
  • Work with the data team to leverage vehicle fitment data, customer behavior data, and AI agent inputs to systematically expand content coverage.
  • Collaborate with category management and operations to validate brand-level and store-level content for accuracy before publishing.
  • Build and maintain the content data pipeline so automation tools can be used responsibly to scale production without losing quality.

Video and Multimedia Production
  • Plan, brief, and oversee video and photography production for tirediscounters.com, sub-brand sites, social channels, and store-level content.
  • Build out scalable production templates that allow local store staff and field teams to contribute consistent, brand-aligned content.
  • Coordinate with affiliate, influencer, and partner content programs to integrate external assets into TD's content library.
  • Oversee and direct the Content & Production work related to local, store-generated, and General Manager-generated content, ensuring consistency with brand standards, content strategy, and business objectives.

Affiliate, Influencer, and Partner Content
  • Implement the strategy and operations of Tire Discounters' affiliate program, including automotive enthusiast creators, local and regional voices, and lifestyle partners.
  • Design and manage affiliate and influencer partnership compensation and commission structures, tracking, and program performance.
  • Build and operate the employee advocacy program, giving store and field teams the tools and incentives to produce on-brand content.
  • Integrate affiliate, influencer, and partner content into the broader content library and protect brand voice consistency across external creators.

Review Velocity and Brand Citation
  • Lead Tire Discounters' review velocity program across Bazaar Voice for product reviews, Yelp, Google Business Profile, and other review platforms.
  • Own and manage the community engagement and brand visibility strategies across Reddit and other emerging community-driven platforms that largely influence ChatGPT and other AI-driven search and discovery experiences.
  • Partner with the Manager, Web Experience and Operations on store-level review generation programs and response workflows.
  • Track citation rates in AI Overviews, ChatGPT, Perplexity, and similar platforms, and adjust content and review strategies accordingly.

Team Leadership and Development
  • Manage and develop the Content Intern and Content & Production Specialist, providing direction, prioritization, and oversight of affiliate, influencer, partner, and local/store-generated content initiatives.
  • Review and approve content strategies, campaign plans, partnership initiatives, and production priorities to ensure alignment with business objectives and brand standards.
  • Set clear performance expectations, conduct regular one-on-ones, and provide ongoing coaching and skill development.

Performance Measurement and Continuous Improvement
  • Define and track KPIs for content production, including throughput, time-to-publish, quality scores, organic performance, visibility and engagement across search and AI-driven discovery platforms
  • Use search performance data, Google Search Console, and AI visibility tools to identify gaps and prioritize the next sprint.
  • Share clear, factual reporting with the Director and broader marketing leadership on production output and business impact.

KNOWLEDGE, SKILLS, AND ABILITIES
  • Deep understanding of SEO, AEO, and GEO content principles, including structured data, schema markup, E-E-A-T, and how content surfaces in AI Overviews, ChatGPT, Perplexity, and similar platforms.
  • Working knowledge of Shopify Plus, Liquid templating, and content management workflows on Shopify-based sites.
  • Familiarity with PIM systems, structured data, and CMS workflows on Shopify or comparable platforms.
  • Comfort using AI tools (large language models, content generation platforms) responsibly to accelerate output without losing quality.
  • Strong editorial judgment with the ability to defend a consistent brand voice across hundreds of pages.
  • Production management abilities across web, video, and photography.
  • Strong project management skills using Asana or similar platforms in an Agile environment.
  • Excellent written and verbal communication, with the ability to brief writers, agencies, and cross-functional partners clearly.
  • Data-literate, with comfort interpreting Google Analytics, Search Console, and other performance dashboards.
  • Detail-oriented, process-driven, and able to manage multiple parallel sprints without losing quality.

EDUCATION AND WORK EXPERIENCE
  • Bachelor's degree in marketing, communications, journalism, digital media, or a related field, or equivalent experience.
  • 5+ years of progressive experience in content strategy, content production, or web content management.
  • Hands-on experience leading content production for a multi-location retail, automotive, or services brand strongly preferred.
  • Demonstrated success building out content at volume against SEO and AEO objectives.
  • Experience managing a team and coordinating with external agencies, freelancers, or production vendors.
  • Experience working with PIM platforms, product data, and vehicle fitment data at scale.

PHYSICAL DEMANDS
  • Operates in both an office setting and within our retail operations.
  • Routinely uses standard office equipment such as computers and phones.
  • Walking, standing, sitting, listening, and talking on a wide variety and continual basis.
  • Required to stand, walk, use hands and fingers, handle and/or feel, lift/carry up to 25 pounds, and reach with hands and arms.

Occasional travel may be required.

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