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Web Analytics Manager Jobs in California (NOW HIRING)

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$108K - $173K/yr

... project managers, and writers. Responsibilities * Define high-level content strategy across web ... Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer ...

Outbox

Manager of Digital Analytics

Los Angeles, CA

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Sierra

Web Developer, Marketing Site

San Francisco, CA · On-site

$230K - $290K/yr

Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before ... You'll partner with marketing, sales, and operations to implement analytics and enable ...

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Web Analytics Manager information

See California salary details

$38.5K

$79.8K

$142.1K

How much do web analytics manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for web analytics manager in California is $79,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in California?

The most popular types of Web Analytics jobs in California are:

What are popular job titles related to Web Analytics Manager jobs in California?

For Web Analytics Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in California look for?

The top searched job categories for Web Analytics Manager jobs in California are:

What cities in California are hiring for Web Analytics Manager jobs?

Cities in California with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $79,793 per year, or $38.4 per hour.

Sr. Web Strategist, Digital Experience

Esri

Redlands, CA • On-site

$108K - $173K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Esri rating

9.6

Company rating: 9.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

7th of 246 rated software companies

Job description

Overview
Join our Digital Experience team in contributing to the success of Esri's website. In this role, you will be pivotal in optimizing customer journeys for Esri's priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO specialists, web designers, CMS authors, project managers, and writers.
Responsibilities
  • Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion
  • Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones
  • Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse
  • Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements
  • Stay current on Esri's campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
  • Partner with UX and Content teams to define information architecture, content hierarchy, and user flows
  • Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making

Requirements
  • 8 years of experience with web usability, information architecture, and writing for the web
  • Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics
  • Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders
  • Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment
  • Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO,UX, and industry trends.
  • Bachelor's degree in marketing, communications, business, or a related field
  • Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications
  • Experience with web usability and information architecture
  • Writing for the web for a B2B company
  • Master's degree in Marketing, Project Management, or a related field

#LI-KM2
#LI-Onsite
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$108,160-$173,056 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.

What Esri employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About ESRI

Sourced by ZipRecruiter

Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Industry

Scientific research and development services

Company size

1,001 - 5,000 Employees

Headquarters location

Redlands, CA, US

Year founded

1969

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