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Web Analytics Manager Jobs in California (NOW HIRING)

Omniture - Elk Grove, CA

Elk Grove, CA

$86K - $87K/yr

... maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights. Manage standard ...

Omniture - Elk Grove, CA

Elk Grove, CA · On-site

$86K - $87K/yr

... maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights. Manage standard ...

Business Data Analyst - Product Marketing

San Jose, CA · On-site

$145K - $155K/yr

  • Medical

  • Life

  • Retirement

  • PTO

Integrate web analytics, digital campaign performance, and Salesforce (CRM) pipeline metrics to understand top-of-funnel engagement, lead velocity, and marketing ROI. * Finance & ERP Data: Connect ...

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$82K - $95K/yr

... project managers, and writers. Responsibilities * Define high-level content strategy across web ... Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to ...

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation ... product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B ...

Be Seen First

Web Marketing Specialist

San Diego, CA · On-site

$70K - $73K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Experience with web analytics tools such as Full Story, Consumer Journey Analytics (Adobe), Google ... Strong project management and organizational skills. * Excellent written and verbal communication ...

Manager, Analytics

Culver City, CA · On-site

$100K - $130K/yr

  • Medical

  • Retirement

Develop and maintain web and marketing analytics, including customer lifecycle marketing, customer ... data source management, and governance best practices. * Experience migrating reporting and ...

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation ... product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B ...

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We're looking for a strategic and data-driven Product Analytics Manager to advance our streaming ... Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve ...

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$108K - $173K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... project managers, and writers. Responsibilities * Define high-level content strategy across web ... Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer ...

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Senior Manager, Marketing Web Development

Oakland, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Bring rigorous analysis to web performance. You'll own ongoing performance across the core areas of ... You'll manage intake, prioritization, resourcing, QA, release planning, and stakeholder ...

Showing results 21-40

Web Analytics Manager information

See California salary details

$38.5K

$79.8K

$142.1K

How much do web analytics manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for web analytics manager in California is $79,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in California? The most popular types of Web Analytics jobs in California are:
What are popular job titles related to Web Analytics Manager jobs in California? For Web Analytics Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in California look for? The top searched job categories for Web Analytics Manager jobs in California are:
What cities in California are hiring for Web Analytics Manager jobs? Cities in California with the most Web Analytics Manager job openings:
Infographic showing various Web Analytics Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $79,793 per year, or $38.4 per hour.

Omniture - Elk Grove, CA

Intellyk INC

Elk Grove, CA

$86K - $87K/yr

Contractor

Re-posted 24 days ago


Job description

Job Description

Position: Omniture

Duration 6+ months Contract

Location: Elk Grove, CA

Job Description:

Key Job functions:

Build, share, and maintain web analytics dashboards for key metrics monitoring 

Ad-hoc data consolidation and validation.

Ensure the timely delivery of daily, weekly, monthly reports and insights.

Manage standard dashboards and reports, and ad-hoc analyses. Integrate with other available data to present a holistic picture.

Demonstrated ability to extract, conceptualize and communicate the important patterns of visitor behavior from web data.

Demonstrated ability to deliver clear and actionable data in person and through reporting tools.

Exhibits high degree of pro-activeness in analyzing user behavior using available data to influence changes on the website.

Desired Skills and Experience:

4+ years of practical Omniture SiteCatalyst experience required, preferably in an analyst or implementation capacity.

Advanced knowledge of key Omniture data values and concepts (props, evars, events, classification, segmentation).

Data analysis skills with ability to extract and interpret data from multiple sources

Proficiency in web analytics applications, strong database skills and technical understanding of website architecture

Ability to manage multiple projects simultaneously and prioritize workload without becoming overwhelmed

Advanced Excel skills.

Detail oriented with strong analytical and problem-solving skills

Strong preference to also have Tableau Desktop skills.

Additional Information

All your information will be kept confidential according to EEO guidelines.