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Wayfinding Designer Jobs (NOW HIRING)

Your Role Gensler Seattle is seeking Senior Signage & Wayfinding Designer, with a passion for helping our clients enhance their built spaces through complex signage and wayfinding systems. This ...

Your Role Gensler Seattle is seeking Senior Signage & Wayfinding Designer, with a passion for helping our clients enhance their built spaces through complex signage and wayfinding systems. This ...

Wayfinding Strategist

Omaha, NE · Hybrid

$116K - $150K/yr

This position is part-time 30, hybrid As a Wayfinding Strategist, you would be a part of and collaborate with a team of multi-disciplinary designers. You would work closely with the team to ...

Wayfinding Strategist

Dallas, TX

$120K - $155K/yr

As a Wayfinding Strategist, you would be a part of and collaborate with a team of multi-disciplinary designers. You would work closely with the team to participate in the strategic planning of the ...

Wayfinding Strategist

Dallas, TX · On-site

$120K - $155K/yr

As a Wayfinding Strategist, you would be a part of and collaborate with a team of multi-disciplinary designers. You would work closely with the team to participate in the strategic planning of the ...

Wayfinding Strategist

Omaha, NE · On-site

$116K - $150K/yr

This position is part-time 30, hybrid As a Wayfinding Strategist, you would be a part of and collaborate with a team of multi-disciplinary designers. You would work closely with the team to ...

We are seeking an Experiential Graphic Designer to join a collaborative, design driven studio dedicated to creating innovative branded environments, signage & wayfinding systems, logo and mascot ...

We are seeking an Experiential Graphic Designer to join a collaborative, design driven studio dedicated to creating innovative branded environments, signage & wayfinding systems, logo and mascot ...

Sign Designer

Anaheim, CA · On-site

$25 - $35/hr

At Sunset Signs, we believe architectural signage is more than just wayfinding - it's an ... Projects and tasks may include designing of commercial pylon and monument signage, developing ...

Sign Designer

Anaheim, CA · On-site

$25 - $35/hr

At Sunset Signs, we believe architectural signage is more than just wayfinding -- it's an ... Projects and tasks may include designing of commercial pylon and monument signage, developing ...

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Graphics Designer

Buford, GA · On-site

$22 - $30/hr

Graphic Designer Henry Graphics, Inc. is a Georgia-based full-service designer and manufacturer of ... Our work ranges from ADA-compliant interior wayfinding signage, to illuminated monuments and ...

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Wayfinding Designer information

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How much do wayfinding designer jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for wayfinding designer in the United States is $23.71, according to ZipRecruiter salary data. Most workers in this role earn between $19.71 and $24.04 per hour, depending on experience, location, and employer.

How does a Wayfinding Designer typically collaborate with architects and other stakeholders during a project?

Wayfinding Designers work closely with architects, interior designers, urban planners, and client representatives throughout the project lifecycle. Early in the process, they participate in design charrettes and planning meetings to understand the spatial layout and user flows. They provide recommendations for sign placement, materials, and messaging to ensure that wayfinding solutions are integrated seamlessly with the built environment. Regular coordination is essential, as feedback from stakeholders and ongoing site changes may require the wayfinding strategy to be adapted for optimal effectiveness.

What is the difference between Wayfinding Designer vs Signage Designer?

AspectWayfinding DesignerSignage Designer
CredentialsDesign degree, certifications in wayfinding or environmental designDesign or architecture degree, signage-specific certifications
Work EnvironmentPublic spaces, transportation hubs, hospitals, large complexesCommercial buildings, retail spaces, branding projects
Industry UsageUrban planning, transportation, healthcare, large-scale facilitiesAdvertising, retail, corporate branding, interior design

While both roles involve visual communication, Wayfinding Designers focus on creating navigational systems for complex environments, whereas Signage Designers primarily develop visual signs for branding and information. The two roles often overlap but differ in scope and application.

What are the key skills and qualifications needed to thrive as a Wayfinding Designer, and why are they important?

To thrive as a Wayfinding Designer, you need a solid background in graphic design, spatial planning, and environmental psychology, typically supported by a degree in design or a related field. Familiarity with design software such as Adobe Creative Suite, CAD tools, and sometimes GIS systems is essential. Strong communication, problem-solving, and project management skills help Wayfinding Designers effectively collaborate with architects, clients, and stakeholders. These skills ensure intuitive navigation solutions that enhance user experience and accessibility in complex environments.

What are Wayfinding Designers?

Wayfinding Designers are professionals who create signage, maps, symbols, and other visual cues to help people navigate complex environments such as airports, hospitals, campuses, and public spaces. They blend graphic design, architecture, and psychology to ensure that spaces are intuitive and accessible for all users. Their work involves understanding user behavior, spatial layouts, and branding to develop clear and effective navigation systems. Wayfinding Designers often collaborate with architects, urban planners, and facility managers to enhance the overall experience of a place.
More about Wayfinding Designer jobs
What cities are hiring for Wayfinding Designer jobs? Cities with the most Wayfinding Designer job openings:
What are the most commonly searched types of Wayfinding Designer jobs? The most popular types of Wayfinding Designer jobs are:
What states have the most Wayfinding Designer jobs? States with the most job openings for Wayfinding Designer jobs include:
Brand Designer - Lifestyle - Senior

Brand Designer - Lifestyle - Senior

Gensler

Seattle, WA • On-site

$106K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


Gensler rating

8.1

Company rating: 8.1 out of 10

Based on 21 frontline employees who took The Breakroom Quiz


Job description

Gensler's Brand Design studio is a collaborative team of designers, strategists, and storytellers that engages with a wide variety of clients on projects of all sizes-from product packaging and websites to campus signage systems and international brand positioning. As Gensler brand designers, we help our clients tell their unique stories effectively via every channel available in today's diverse media landscape. Our approach combines design and architectural expertise with a unique point of view and strong communication skills. We believe that this approach results in brands that build trust, inspire confidence, and forge lasting relationships.

Your Role

Gensler Seattle is seeking Senior Signage & Wayfinding Designer, with a passion for helping our clients enhance their built spaces through complex signage and wayfinding systems. This position will focus on the ability to understand an environment's design, and to develop and program a complex signage and wayfinding system to fit that space. This system will help a visitor, student, passenger-any number of users-navigate that space through a combination of graphics, signage, wayfinding, and physical installations.

What You Will Do

  • Work with a multi-disciplinary team of architects and designers to create a strategy, design signage and wayfinding solutions that connect people to place for diverse client projects

  • Generate multiple initial concepts and develop viable, documented design solutions that help solve complex wayfinding conditions

  • Integrate messaging, color, imagery, type and composition into three-dimensional built environments

  • Produce design intent documentation suitable for public bid processes.

  • Review and elevate quality of our design and documentation with design sensibility, code and technical knowledge

  • Manage construction administration with fabricators, RFIs and installation quality

  • Mentor and train junior designers

  • Collaborate with clients, design teams and other graphic designers across multiple industries

  • Facilitate great design results by cultivating and maintaining positive client and team relationships

  • Perform as point of contact on projects for clients, vendors, and teams

  • Manage multidisciplinary project team workload for multiple projects

  • Create and manage project scopes, budgets and workplans

  • Manage project financial performance

  • Assist in the development of proposals and collaborate in the strategic development of new business

  • Interact with internal team members, project managers from other areas, representatives from accounting and external vendors

  • Manage coordination between internal departments or studios

  • Manage project staffing/hours

Your Qualifications

  • Bachelor's degree in graphic design, industrial design, environmental design, architecture, visual communication or related field

  • 10+ years of professional experience in signage and wayfinding, environmental graphic design or similar studio experience

  • Excellent verbal and written communication skills

  • Ability to read architectural construction documents and shop drawings

  • Totally client and team-oriented, knows how to balance demands for time and resources

  • Strong leadership, organization, communication and relationship management skills

  • Experience in marketing, writing and delivering proposals for project work

  • Proficient in Adobe Creative Suite, Microsoft Word and Excel

  • Knowledge of project management tools and methods

  • Organized and detail-oriented, able to manage multiple projects and deadlines

  • Comfortable in internal and external client facing situations

  • Familiarity with CAD and Revit preferred

*The base salary will be estimated between $106,000 to $115,000 plus bonuses and benefits and contingent on relevant experience.

For consideration, please submit resume and work samples in PDF format.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.


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