ZipRecruiter

Log In

1

Wayfinding Designer Jobs in Philadelphia, PA (NOW HIRING)

All JobsWayfinding Designer JobsWayfinding Designer Jobs in Philadelphia, PA

Wayfinding Designer information

See Philadelphia, PA salary details

$14

$22

$41

How much do wayfinding designer jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for wayfinding designer in Philadelphia, PA is $22.66, according to ZipRecruiter salary data. Most workers in this role earn between $18.85 and $22.98 per hour, depending on experience, location, and employer.

How to get into wayfinding design?

To become a wayfinding designer, gaining a background in graphic design, architecture, or environmental design is helpful. Developing skills in visual communication, spatial awareness, and proficiency with design tools like Adobe Illustrator or AutoCAD is important. Building a portfolio of signage and wayfinding projects and gaining experience through internships or related roles can facilitate entry into the field.

How does a wayfinding designer typically collaborate with architects and other stakeholders during a project?

Wayfinding Designers work closely with architects, interior designers, urban planners, and client representatives throughout the project lifecycle. Early in the process, they participate in design charrettes and planning meetings to understand the spatial layout and user flows. They provide recommendations for sign placement, materials, and messaging to ensure that wayfinding solutions are integrated seamlessly with the built environment. Regular coordination is essential, as feedback from stakeholders and ongoing site changes may require the wayfinding strategy to be adapted for optimal effectiveness.

What is the difference between Wayfinding Designer vs Signage Designer?

AspectWayfinding DesignerSignage Designer
CredentialsDesign degree, certifications in wayfinding or environmental designDesign or architecture degree, signage-specific certifications
Work EnvironmentPublic spaces, transportation hubs, hospitals, large complexesCommercial buildings, retail spaces, branding projects
Industry UsageUrban planning, transportation, healthcare, large-scale facilitiesAdvertising, retail, corporate branding, interior design

While both roles involve visual communication, Wayfinding Designers focus on creating navigational systems for complex environments, whereas Signage Designers primarily develop visual signs for branding and information. The two roles often overlap but differ in scope and application.

What are the key skills and qualifications needed to thrive as a wayfinding designer, and why are they important?

To thrive as a Wayfinding Designer, you need a solid background in graphic design, spatial planning, and environmental psychology, typically supported by a degree in design or a related field. Familiarity with design software such as Adobe Creative Suite, CAD tools, and sometimes GIS systems is essential. Strong communication, problem-solving, and project management skills help Wayfinding Designers effectively collaborate with architects, clients, and stakeholders. These skills ensure intuitive navigation solutions that enhance user experience and accessibility in complex environments.

What is a wayfinding designer?

Wayfinding Designers are professionals who create signage, maps, symbols, and other visual cues to help people navigate complex environments such as airports, hospitals, campuses, and public spaces. They blend graphic design, architecture, and psychology to ensure that spaces are intuitive and accessible for all users. Their work involves understanding user behavior, spatial layouts, and branding to develop clear and effective navigation systems. Wayfinding Designers often collaborate with architects, urban planners, and facility managers to enhance the overall experience of a place.
What are popular job titles related to Wayfinding Designer jobs in Philadelphia, PA? For Wayfinding Designer jobs in Philadelphia, PA, the most frequently searched job titles are:
What job categories do people searching Wayfinding Designer jobs in Philadelphia, PA look for? The top searched job categories for Wayfinding Designer jobs in Philadelphia, PA are:
Wayfinding Designer jobs near you
Infographic showing various Wayfinding Designer job openings in Philadelphia, PA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, and 17% Hybrid job distribution, with an average salary of $47,136 per year, or $22.7 per hour.

Sr Manager- Product Management- Personalization & Web Platforms

Vangard, Inc.

Malvern, PA • On-site

$124K - $163K/yr

Full-time

Re-posted 3 days ago

Job description

Evolve the Client Experience

Help lead Vanguard's secure site, Vanguard.com logged in experience, focusing on evolving the overall client experience. You will lead a team of Product Owners who have responsibility for critical elements of our digital experiences: Personalization (HyperP), Wayfinding Initiative, global navigation, design system, content management system, and web platform optimization. You will join a team of product owners who are accountable for directing and prioritizing agile teams' activities based on a relentless focus on client needs and a strong understanding of business drivers.

In this role,you will...

  • Lead critical areas of the web channel by owning the strategic vision and roadmap, with a deep understanding of the underlying product(s) and associated business areas.

  • Manage a team of Product Owners who lead passionate agile teams that enhance features within the web experience and direct production support activities.

  • Work with your Product Owners to prioritize the team's work to meet key business goals and deliverable dates.

  • Embrace the test and learn mentality to drive iterative improvements to the client experience.

  • Accountable for key metrics of digital channel experience (e.g., CSAT, distribution, digital containment, client outcomes) and channel performance (e.g., availability, response time).

  • Ensure quality software and experiences are delivered.

  • Ensure navigation and findability are effective by living and breathing the end-to-end site map and client flows.

  • Ensure web experience and infrastructure is continuously modernized and that the latest tools and capabilities are available.

  • Work collaboratively with CX Journeys to further enable the web channel for key client journeys.

  • Continuously audit the site looking for opportunities for improvements on UI, usability, content, benchmark scenarios, and diligently enhancing and simplifying all parts of the experience.

  • Challenge the business to drive for innovative solutions; "think out of the box," and ensure best-in-class solution designs. Embrace and drive experimentation to measure and implement integrated and proven solutions.

  • Create, maintain, and employvarious qualitative and quantitative analysis techniques to improve the user experience continually.

  • Build and maintainstrong business support from team members to promote a consistent approach to decisions/impacts and client propositions.

  • Work with the team to continually optimize the efficiency of our agile implementation and delivery.

Design an experience that delivers

A critical component of the Vanguard flywheel is delivering a world-class client experience. With that in mind, the Personal Investor Digital and Analytics sub-division was created in 2019 to enhance our clients' experiences and differentiate Vanguard from competitors that adopt aspects of our low-cost investment philosophy. We create meaningful world-class experiences that exceed client expectations, positioning Vanguard as the trusted financial partner and industry disruptor. This role will join the broader Digital and Analytic team, supporting our B2C client experiences across Personal Investor, AWM and Workplace Solutions divisions.

What it takes

  • Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

  • 10 or more years' work experience, including 5+ years of leading large cross-functional/cross-regional teams on major organizational projects

  • Demonstrated ability to lead a team of Product Owners.

  • Demonstrated ability to achieve results while working in a cross-functional environment

  • Demonstrated experience with facilitation, situational awareness, conflict resolution, continual improvement, empowerment, and increasing transparency.

  • Demonstrated experience implementing and executing agile principles with strong digital and technical skills.

  • Demonstrated experience and deep understanding of user experience best practices.

  • Experience with AI/ML is a strong plus.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Apply