Vp Of Retail Jobs (NOW HIRING)

Primary Location: Tampa Bay or Ft. Myers/Naples Employee Status: Full-Time Workplace Type: Fully On-Site

At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

The Vice President of Retail Sales, Strategy & Service is responsible for shaping, executing, and elevating LMCU’s enterprise-wide sales, service, and growth strategy. This role combines strategic sales design, market leadership, and operational excellence to deliver sustainable growth, deepen member relationships, and strengthen LMCU’s competitive position across all markets. Serving as a key member of the Retail Leadership Team, the VP ensures alignment between branch execution, service delivery, and organizational priorities. Reporting to the Chief Retail Officer of Florida, this position will serve as a key member of the Retail Leadership Team. The Florida Regional Directors will report directly to the VP. This leader drives a high-performance culture rooted in accountability, innovation, strategic clarity, and exceptional member experiences.

• Sales Strategy, Market Growth & Strategic Enablement Design, lead, and continuously refine LMCU’s enterprise retail sales strategy, ensuring clear alignment with the One Page Strategy and long-term organizational priorities.
• Develop data-driven sales strategies that accelerate growth in deposits, loans, memberships, and business banking relationships while supporting unique regional needs.
• Partner with Regional Directors to identify emerging opportunities, competitive dynamics, and community‑specific trends.
• Create innovative sales tools, playbooks, and frameworks that empower frontline teams to deliver consistent, high‑quality, member‑centric experiences.
• Leverage insights, analytics, and market intelligence to prioritize high‑impact opportunities and strengthen LMCU’s competitive position.
• Drive strategic partnerships, community engagement initiatives, and new growth channels to expand LMCU’s footprint and deepen member relationships.

• Lead, develop, and coach Regional Directors, fostering a culture of ownership, accountability, collaboration, and continuous improvement.
• Serve as a visible, inspirational leader who models LMCU’s mission and values across all retail locations.
• Support leadership development, succession planning, and talent optimization across the retail network.
• Provide strategic and execution support to regional and branch leadership to promote high performance and consistent delivery of KPIs.
• Influence across the enterprise to ensure alignment between Retail, Lending, Operations, Marketing, Digital, and Member Experience teams.

• Oversee regional financial performance including budgeting, productivity optimization, and resource allocation.
• Ensure operational consistency, regulatory compliance, and adherence to LMCU’s service and sales standards.
• Simplify performance dashboards, KPIs, and reporting so leaders receive clear, actionable insights.
• Develop real-time analytics to drive proactive decision‑making and rapid course correction at all levels.
• Support enterprise change management initiatives supporting innovation, transformation, and strategic evolution.
• Elevate member experience by embedding financial wellness, proactive engagement, and consultative conversations into every interaction.
• Strengthen LMCU’s community presence through strategic involvement and member‑focused initiatives.

• 10+ years of progressive leadership experience in retail banking, credit unions, or financial services.
• Proven success in developing and executing sales strategies within multi-branch, multi-market environments.
• Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights.
• Exceptional communication, facilitation, and relationship‑building capabilities.
• Demonstrated ability to lead leaders and influence without direct authority.
• Deep financial acumen and understanding of regulatory frameworks.
• Passion for member success, employee development, and organizational impact.

• All Employees: weekly pay and retirement savings options.
• Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
• To see a full list of our benefit offerings, check out this helpful guide!

LMCU is an Equal Opportunity Employer

Lake Michigan Credit Union is fundamentally different than a bank, both in our structure and mission. Our goal has always been to do what is best for our members. This approach guides every decision we make and every service we offer. As a credit union, our goal isn’t to generate profits for shareholders, it’s to improve the lives of our members.

LMCU is consistently rated in the top ten in the nation for Return of the Member by Callahan & Associates, meaning we give back more to our members in the form of higher rates when they save and lower rates when they borrow. At LMCU, the emphasis on delivering real value to our members has been job one, since day one.

As one of the largest credit unions in the nation for several years running, LMCU has earned many awards and accolades such as inclusion as one of the 101 Best and Brightest Companies to Work For Nationally and being recognized by Forbes as a Great Place to Work.

We recognize that a healthy balance between work, home life and play is essential to our employees and our success. We offer a friendly, respectful and inclusive work environment, fun employee activities and rewarding community involvement opportunities. You’ll love working here at Lake Michigan Credit Union! LMCU is an Equal Opportunity Employer