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Vice President of Personal Training

Here We GROW Again! Are you a high-performing Vice President of Personal Training ready to leave average behind? Be a part of one of the greatest growth stories in the fitness industry. With 95+ locations and 100+ more planned, this role offers unmatched opportunity for career advancement, income growth, and impact.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. We're looking for energetic, driven leaders who are passionate about health and fitness—and even more passionate about results. At Crunch, this is more than a job - it's a mission to transform lives, drive performance, and lead winning teams.

If you're a results-oriented, motivated leader who thrives in a fast-paced, high-performance environment, this is the career for you.

As the Vice President of PT, you will be responsible for the management and production of the Company. The Vice President of Personal training will directly report to the COO, CEO and CFO of CR Fitness with a dotted line to the CR Fitness board.

• Hire develop and manage performance of qualified District Managers, Regional Managers, PT, MIT,
• PTM and Assistant PT Managers
• Conduct weekly (or as-needed) meetings with District and Regional team to review performance and offer
• direction, motivation, and guidance toward achieving individual and company goals
• Offer career growth and advancement opportunities as warranted
• Manage all District, Regional, PTM and Assistant PT Manager schedules including staying within assigned PT
• Margins
• Mediates club employee relations matters for all club fitness employees
• Discipline staff under the guidance of your direct supervisor.
• Regularly train staff on industry updates and teach District and PT managers to provide continual growth
• opportunities to direct reports.
• Sales and Service are managed effectively through consistent development of training team.
• Responsible for achieving monthly, quarterly, and yearly revenue objectives set forth by the company with
• regards to personal training services.
• Establish goals for locations and staff.
• Train staff on sales techniques to improve conversions, create referrals, process for floor pulls, etc.
• Develop marketing programs to; promote the trainers, create energy through innovative events, post engaging video through all SM platforms.
• Support, follow up and maintain a high standard of all cleaning system protocols
• Regularly train, support, and maintain the standards of all Group Exercise classes
• Your supervisor may assign additional responsibilities based on the needs of the market and franchise group

• 7+ years of multi-unit leadership experience in the fitness industry, including senior leadership.
• Proven success driving personal training sales, profitability, and operational performance.
• Strong leadership in recruiting, developing, and retaining high-performing PT leaders and teams.
• Strategic, data-driven leader with experience improving KPIs across multiple markets.
• Demonstrated ability to build scalable systems, drive accountability, and execute company initiatives.
• Exceptional communication, leadership, and organizational skills with the ability to influence at all levels.
• Results-driven, customer-focused leader with a passion for developing people and building high-performing cultures.
• Willingness to travel extensively to support clubs and leadership teams.
• This role may require relocating to one of markets

• Medical, Dental, and Vision Benefits
• 401K with Company Match
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• Free Crunch Fitness Membership
• Discounted Personal Training Sessions
• Aggressive Earning Potential (Salary + Bonus)
• Continued Education & Certification Support
• Exciting, high-energy team environment
• Tremendous growth opportunity in a rapidly expanding company

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.