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Vice President Martech Jobs (NOW HIRING)

Vice President, Mar-tech Partnerships

Atlanta, GA · On-site

$151K - $189K/yr

Title and Summary Vice President, Mar-tech Partnerships VP, Channel Partnerships - Personalization ... Strong personal network within applicable industries (martech, retail media, commerce technology ...

The VP of Sales will inherit a team of six - one head, three directors, two juniors and will be ... Ad tech or enterprise martech background - experience at companies operating in the programmatic ...

The VP of Sales will inherit a team of six - one head, three directors, two juniors and will be ... Ad tech or enterprise martech background - experience at companies operating in the programmatic ...

VP, Marketing Technology

San Diego, CA · On-site

$160K - $170K/yr

About This Job Axos Bank is seeking a visionary and execution-driven VP of MarTech & CRM to lead our next phase of data-driven marketing transformation. This role will serve as the principal ...

VP, Marketing Technology

San Diego, CA · On-site

$160K - $170K/yr

About This Job Axos Bank is seeking a visionary and execution-driven VP of MarTech & CRM to lead our next phase of data-driven marketing transformation. This role will serve as the principal ...

Global Client Partner - VP

Cupertino, CA · Hybrid

$230K - $260K/yr

... sector knowledge, Martech Solutions, and a proven track record of driving large-scale ... Cultivate senior-level relationships (C-suite, SVP/VP, key decision makers) to influence strategic ...

Global Client Partner - VP

Austin, TX · Hybrid

$230K - $260K/yr

... sector knowledge, Martech Solutions, and a proven track record of driving large-scale ... Cultivate senior-level relationships (C-suite, SVP/VP, key decision makers) to influence strategic ...

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Vice President Martech information

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$43.5K

$157.5K

$277.5K

How much do vice president martech jobs pay per year?

As of May 28, 2026, the average yearly pay for vice president martech in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

How does a Vice President of Martech typically collaborate with other departments to drive marketing technology initiatives?

A Vice President of Martech regularly works cross-functionally with marketing, IT, data analytics, and product teams to align technology solutions with business objectives. This collaboration involves gathering requirements from stakeholders, ensuring seamless integration of martech platforms, and supporting campaign execution with the right tools. Effective communication and project management are essential, as the VP must balance technical feasibility with marketing goals and prioritize initiatives that provide measurable business value. Building strong relationships across teams helps streamline adoption and maximize ROI on technology investments.

What does a Vice President of Martech do?

A Vice President of Martech (Marketing Technology) leads the strategy, implementation, and optimization of marketing technology platforms within an organization. They oversee the integration of tools such as CRM systems, marketing automation, analytics, and data management platforms to support marketing goals. This role bridges the gap between marketing and IT, ensuring that technological solutions drive customer engagement and business growth. The VP of Martech also manages teams, budgets, vendor relationships, and ensures data privacy and compliance with relevant regulations.

What is the difference between Vice President Martech vs Marketing Director?

AspectVice President MartechMarketing Director
ResponsibilitiesOversees overall marketing technology strategy, manages teams, aligns tech with business goalsExecutes marketing campaigns, manages marketing teams, focuses on campaign performance
Required CredentialsTypically requires extensive experience in marketing and technology, often a bachelor’s or master’s degree in marketing, IT, or related fieldsRequires marketing experience, often a bachelor’s degree in marketing or related field
Work EnvironmentStrategic, leadership-focused, often in senior management settingsOperational, campaign-focused, working closely with marketing teams
Industry UsageCommon in large organizations with complex marketing tech stacksWidespread across organizations of all sizes

The Vice President Martech typically holds a higher strategic leadership role, focusing on technology integration and alignment with business objectives, while the Marketing Director concentrates on executing marketing campaigns and managing day-to-day marketing activities.

What cities are hiring for Vice President Martech jobs? Cities with the most Vice President Martech job openings:
What are the most commonly searched types of Martech jobs? The most popular types of Martech jobs are:
What states have the most Vice President Martech jobs? States with the most job openings for Vice President Martech jobs include:
Infographic showing various Vice President Martech job openings in the United States as of May 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 34% Physical, 3% Hybrid, and 63% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
Vice President, Mar-tech Partnerships

Vice President, Mar-tech Partnerships

MasterCard

Atlanta, GA • On-site

$151K - $189K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago


Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President, Mar-tech PartnershipsVP, Channel Partnerships - Personalization, Loyalty & Media Solutions
ABOUT MASTERCARD SERVICES
Mastercard Services is a key differentiator for Mastercard, providing cutting-edge solutions that help our customers achieve their objectives. Centered on data-driven technologies and innovation, our services include payments-focused consulting, loyalty and marketing programs, data-driven platforms, and cybersecurity solutions.
ABOUT THE CONSUMER ACQUISITION & ENGAGEMENT ORGANIZATION
Sitting within the Services umbrella, Mastercard Consumer Acquisition and Engagement solutions bring consumer and cardholder engagement to the next level. We deliver better outcomes through personalized, relevant experiences and rewards. Our suite of solutions provides businesses with a sophisticated infrastructure that integrates data and technology across the consumer journey.
This role focuses on our Personalization & Media Solutions - platforms that empower merchants and commerce-oriented businesses to deliver individualized experiences across web, mobile apps, email, kiosks, IoT, and call centers. Our tools span real-time personalization, media placement and measurement, and product recommendations that drive measurable business outcomes.
ABOUT THE ROLE
The VP of Channel Partnerships, Personalization & Media Solutions is a quota-carrying, revenue-producing leadership role responsible for building and scaling the indirect sales motion for Mastercard's personalization and media platform in North America. This leader will identify, recruit, enable, and manage a portfolio of high-value channel partners - including agencies, system integrators, martech consultancies, and commerce platforms - to source net-new business and expand existing relationships within the merchant and retail ecosystem.
The ideal candidate brings deep experience at the intersection of channel sales and digital engagement - with a strong grasp of the martech, adtech, and retail media landscape - and the entrepreneurial mindset to build this function with rigor and scale.
KEY RESPONSIBILITIES
Partner Recruitment & Pipeline Development
Define the target partner profile aligned to our personalization and media solutions - including agencies, SIs, martech consultancies, retail media platforms, and commerce technology providers.
Identify, qualify, and engage prospective partners through structured research, outreach, and relationship development, converting qualified prospects into committed, productive partnerships.
Maintain a healthy pipeline of prospective and in-flight partner relationships to meet established recruitment and revenue targets.
Partner Onboarding & Enablement
Drive onboarding and activation of new partners - ensuring partner teams are enabled, equipped, and motivated to position, sell, and deploy Mastercard's personalization and media solutions.
Develop and maintain partner-facing materials, training resources, and playbooks in collaboration with product, marketing, and sales engineering.
Revenue Management & Joint Planning
Meet and exceed assigned channel revenue targets; manage pipeline and forecast reporting across the partner portfolio.
Drive monthly partner alignment sessions to review pipeline health, conduct win/loss analysis, and develop penetration strategies for key accounts.
Partner with high-performing and high-potential partners to develop annual joint business plans; conduct quarterly business reviews to assess progress and recalibrate priorities.
Cross-Functional Collaboration
Engage Mastercard direct sales, product, marketing, and sales engineering in support of partner-driven opportunities.
Serve as the voice of the channel - providing structured feedback from the field to inform product roadmap, go-to-market programs, and partner tooling.
Execute field marketing activities - including trade shows, partner summits, and joint sales presentations - in coordination with supporting functions.
Team Leadership
Build, coach, and develop a high-performing channel partnerships team; make deliberate decisions on team structure and composition to sustain a performance culture.
Set clear objectives tied to incentive plans; implement coaching and performance management processes that drive accountability and development.
Set the vision and operating model for Channel Partnerships in North America, working collaboratively with regional and global peers.
ALL ABOUT YOU
15+ years of channel, partnerships, or relevant commercial experience with a proven track record in recruiting and developing productive partner ecosystems, ideally within martech, adtech, SaaS, retail media, or adjacent digital engagement categories.
Deep understanding of the digital engagement, retail, and commerce landscape - including media and advertising ecosystems, personalization platforms, and SaaS business models. Agency-side, system integrator, or media platform experience is also valued.
Demonstrated success sourcing, qualifying, and forming strategic business relationships with partner-side stakeholders and senior decision-makers.
Experience developing and managing joint business planning processes with partners, including pipeline reviews and QBRs.
Strong personal network within applicable industries (martech, retail media, commerce technology, digital agency ecosystem).
Experience hiring, managing, and developing high-performing, revenue-producing teams in a distributed environment.
Proven ability to navigate complex enterprise organizations, influence cross-functionally, and drive execution in a matrixed structure.
Entrepreneurial mindset with a strong sense of urgency and outcome-orientation; comfortable building in ambiguity.
Consulting or advisory experience a plus.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges

New York City, New York: $225,000 - $327,000 USDArlington, Virginia: $216,000 - $314,000 USDAtlanta, Georgia: $188,000 - $273,000 USDBoston, Massachusetts: $216,000 - $314,000 USDChicago, Illinois: $188,000 - $273,000 USDPurchase, New York: $216,000 - $314,000 USDSan Francisco, California: $226,000 - $328,000 USD