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Upstream Marketing Jobs (NOW HIRING)

$35/hr

Upstream Marketing : Support product development activities and strategic marketing initiatives that shape the future of Stryker's portfolio. Collaborate with R&D, Marketing, and customer insights ...

New

$180 - $280/hr

Partner with Upstream Marketing & Strategy to translate VOC, clinical insights, and market trends into future product and portfolio strategy * Ensure alignment between clinical outcomes, economic ...

$35/hr

Upstream Marketing : Support product development activities and strategic marketing initiatives that shape the future of Stryker's portfolio. Collaborate with R&D, Marketing, and customer insights ...

New

This role leads a team focused on upstream marketing, innovation, and new product / program initiation low voltage therapies, including leadless platforms. The individual will collaborate closely ...

$35/hr

Upstream Marketing : Support product development activities and strategic marketing initiatives that shape the future of Stryker's portfolio. Collaborate with R&D, Marketing, and customer insights ...

New

This role leads a team focused on upstream marketing, innovation, and new product / program initiation low voltage therapies, including leadless platforms. The individual will collaborate closely ...

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Upstream Marketing information

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$59.5K

$88.3K

$108.5K

How much do upstream marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for upstream marketing in the United States is $88,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $102,500.00 per year, depending on experience, location, and employer.

What is upstream marketing?

Upstream marketing refers to the strategic process of identifying and addressing customer needs before a product or service is developed. It involves market research, trend analysis, and concept development to guide product innovation and positioning. Upstream marketing aims to ensure that products meet market demands and have a clear value proposition, which helps companies gain a competitive edge. This approach is typically distinguished from downstream marketing, which focuses on promoting and selling finished products.

What are the key skills and qualifications needed to thrive in upstream marketing?

To thrive in Upstream Marketing, you need a strong background in market research, strategic planning, and product development, often supported by a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and data analytics platforms is typically required. Excellent communication, creativity, and cross-functional collaboration skills help professionals generate valuable insights and align stakeholders. These competencies are crucial for identifying market opportunities, shaping product strategy, and driving long-term business growth.

How does an upstream marketing professional typically collaborate with product development and sales teams?

Upstream Marketing professionals play a key role in aligning product strategy with market needs, working closely with both product development and sales teams. They gather and analyze market intelligence to inform product features, positioning, and go-to-market strategies. Regular collaboration involves participating in cross-functional meetings, providing market feedback to R&D, and equipping sales teams with insights on customer personas and value propositions. This ensures new products are both innovative and aligned with customer demands, supporting overall business objectives.

What is the difference between Upstream Marketing vs Product Marketing?

AspectUpstream MarketingProduct Marketing
FocusMarket research, customer needs, and product strategy developmentProduct positioning, messaging, and go-to-market strategies
Work EnvironmentCollaborates with R&D, sales, and executive teams during product conceptionWorks closely with sales, customer support, and product teams during product launch and lifecycle
CredentialsMarketing or business degree, market research experienceMarketing background, product management experience

Upstream Marketing primarily focuses on understanding market needs and shaping product strategies early in development, while Product Marketing concentrates on positioning, messaging, and launching products to the market. Both roles are essential in the product lifecycle but differ in their timing and specific responsibilities.

What are 5 careers in upstream marketing?

Five careers in upstream marketing include roles such as upstream marketing manager, product development specialist, market analyst, competitive intelligence analyst, and technical marketing engineer. These positions involve market research, product positioning, and strategic planning to support exploration and production activities in the energy sector.

What are common upstream marketing jobs?

Common upstream marketing jobs include Product Manager, Market Analyst, and Business Development Manager, focusing on market research, product positioning, and strategic planning. These roles often require skills in market analysis, competitive intelligence, and cross-functional collaboration to support product development and launch strategies.
More about Upstream Marketing jobs

What cities are hiring for Upstream Marketing jobs?

Cities with the most Upstream Marketing job openings:

What states have the most Upstream Marketing jobs?

States with the most job openings for Upstream Marketing jobs include:

Infographic showing various Upstream Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $88,333 per year, or $42.5 per hour.

Principal Product Marketing Manager, IO&E Software - Upstream

Boston Scientific

Maple Grove, MN • Hybrid

Full-time

Posted 15 days ago


Boston Scientific rating

8.5

Company rating: 8.5 out of 10

Based on 120 frontline employees who took The Breakroom Quiz

33rd of 545 rated manufacturers


Job description

Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.       

 

About the role 

Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.

The Principal Product Marketing Manager, IO&E Software - Upstream, will lead software strategy and strategic partnerships for the global IO&E franchise. This upstream marketing role will collaborate closely with cross-functional partners to develop software offerings that strategically enable the oncology portfolio. 

Position requires ~20% travel. 

 

Work model, sponsorship, relocation:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Arbor Lakes, Minnesota office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.

 

Your responsibilities include:  

  • Represents Global Marketing and the franchise in shaping software strategy for product development, strategic partnerships, or acquisitions; independently develops and presents project investment proposals.  
  • Leads upstream marketing for TheraSphere 360 and ablation planning/confirmation software, including market specifications, long-term IO&E software vision, and financial models for value-add revenue streams.  
  • Establish relationships and develop co-marketing solutions across companies to accelerate or enable adoption of our technologies and clinical applications.  
  • Lead cross-functional teams in developing and executing software launch plans, value propositions, positioning, customer targeting, pricing, branding, and evidence strategies. 
  • Build relationships and strategic partnerships with key opinion leaders to execute critical franchise and business initiatives; regularly engage key stakeholders to drive education, market adoption and innovation of Boston Scientific products.  
  • Develop global relationships and build credibility with key internal cross-functional stakeholders, including the IO&E Digital Software & AI team, R&D, project management and clinical.  
  • Collaborate with Marketing Strategy & Analysis to lead various market research initiatives that gather customer and market insights to inform key decisions, marketing strategies and execution plans.  
  • Identify, track and provide senior leadership with updates on key performance indicators (KPIs) for initiatives; serve as the subject matter expert for assigned products and disease states. 
  • Represent Global Marketing and the franchise in developing new concepts for product development and/or acquisition; independently develop and present project investment proposals..  
  • Collaborate with downstream marketing on software launches and releases, driving value and adoption to support the needs of the Sales Team.  

Required qualifications: 

  • Bachelor's degree.
  • Minimum of 7+ years' experience in the medical device industry. 
  • Experience with software launches and development roadmaps. 
  • Demonstrated success working as an integral member of cross functional teams and the ability to develop deep clinical expertise in a medical device product line. 
  • Demonstrated success supporting and/or managing complex projects. 
  • Ability to collaborate effectively in a dynamic, matrixed environment.
  • Excellent communication and interpersonal skills. 

Preferred qualifications:

  • Master's degree or MBA.

Requisition ID: 633507

Minimum Salary: $125800 

Maximum Salary: $239000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more atwww.bostonscientific.comand follow us onLinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.


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About Boston Scientific

Sourced by ZipRecruiter

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

Industry

Medical equipment and supplies manufacturing, manufacturing and construction

Company size

10,000+ Employees

Headquarters location

Marlborough, MA, US

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